7th Sem, Textile

18TX71: Apparel Marketing and Merchandising Textile Syllabus for BE 7th Sem 2018 Scheme VTU

Apparel Marketing and Merchandising detailed Syllabus for Textile Engineering Textile, 2018 scheme has been taken from the VTUs official website and presented for the VTU students. For Course Code, Teaching Department, Paper Setting Board, Theory Lectures, Tutorial, Practical/Drawing, Duration in Hours, CIE Marks, Total Marks, Credits and other information do visit full semester subjects post given below. The Syllabus PDF files can also be downloaded from the official website of the university.


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For all other VTU Textile 7th Sem Syllabus for BE 2018 Scheme, do visit VTU Textile 7th Sem Syllabus for BE 2018 Scheme Subjects. The detailed Syllabus for apparel marketing and merchandising is as follows.

Course Learning Objectives:

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Module-1

ORGANIZATION OF THE APPAREL BUSINESS – Nature of Apparel, Organization of the Apparel Industry- Business Concepts Applied to the Apparel Industry- International Issues- Cooperation in Manufacturing and Distribution. MARKETING OBJECTIVES AND STRATEGIES-Functional organization of an apparel firm, responsibilities of marketing division strategic plan, marketing objectives & strategies, Retail and Wholesale Strategies of Merchandise Distribution-Labelling and Licensing.

Module-2

MERCHANDISING STRATEGIES & PROCESS- Concepts apparel production lines, dimensions of product change, nature & timing of merchandising responsibilities, business & marketing plans, line planning, line development line presentation, sourcing. ANALYSIS OF GARMENT DEVELOPMENT- Role of garment analysis, process of garment analysis, professional perspectives on garment analysis.

Module-3

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Module-4

EXPORT MARKETING: Outlook for export marketing, International agreement & agencies for promoting exports. Export import policy. Export assistance. Current pattern of India’s foreign & world trade, Export barriers-tariff & non-tariff, Export Assistance.

Module-5

Export marketing channels, physical distribution- transportation, packaging & marine insurance for exports. Management of risk & export financing, Quality control & pre-shipment inspection, documents for exports. An Introduction to retail marketing. Consumer behaviour& retail operation. The retail marketing mix. Management of a retail brand. Application of IT in retail marketing.

Course Outcomes:

For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App
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Question Paper Pattern:

  • The question paper will have ten full questions carrying equal marks. Each full question consisting of 20 marks.
  • There will be two full questions (with a maximum of four sub questions) from each module.
  • Each full question will have sub question covering all the topics under a module.
  • The students will have to answer five full questions, selecting one full question from each module.

Text Books:

  1. Apparel Manufacturing Ruth E. Glock, Grace I. Kunz PHI Publication, UK 2005
  2. Export Marketing B. S. Rathore & J. S. Rathore Himalaya Publishing house, Bombay, 1997

Reference Books:

For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.
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For detail Syllabus of all other subjects of BE Textile Engineering, 2018 scheme do visit Textile Engineering 7th Sem Syllabus for 2018 scheme.

For all (CBSE & Non-CBSC) BE results, visit VTU BE all semester results direct links.

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