Strategic Management detailed Syllabus for Industrial Engineering & Management (IEM), 2018 scheme has been taken from the VTUs official website and presented for the VTU students. For Course Code, Subject Names, Teaching Department, Paper Setting Board, Theory Lectures, Tutorial, Practical/Drawing, Duration in Hours, CIE Marks, Total Marks, Credits and other information, visit full semester subjects post given below. The Syllabus PDF files can also be downloaded from the official website of the university.
For all the other VTU IEM 7th Sem Syllabus for BE 2018 Scheme, visit Industrial Engineering & Management 7th Sem 2018 Scheme.
For all the (Professional Elective-2) subjects refer to Professional Elective-2 Scheme. The detail syllabus for strategic management is as follows.
Course Learning Objectives:
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Module-1
STRATEGIC MANAGEMENT INTRODUCTION: Definition- Levels of strategy- Roles of Strategist- Strategic Management Process benefits and limitations. Mission Objectives -Social responsibilities.
Module-2
STRATEGY FORMULATION: Strategic Thinking, SWOT analysis- Techniques for environmental analysisTOWS matrix, Balanced Score Card, Steps in strategy implementation -formulation of SBU strategy. Leadership implementation communicating the strategy – Annual and Functional objectives- Development of policies- Organisational Implementation- Evaluation and control. reward system.
Module-3
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Module-4
PORTFOLIO STRATEGY: Business portfolio analysis- BGC matrix, GE multi matrix, an evaluation of Portfolio models – factors influencing portfolio strategy.
Module-5
COMPETITIVE ANALYSIS AND STRATEGIES: Structural analysis of industries threat of entry rivalry among existing competitors, threat of substitutes; Bargaining power of suppliers; structural analysis and competitive strategy -competitor analysis value chain.
Course Outcomes:
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Question Paper Pattern:
- The question paper will have ten full questions carrying equal marks.
- Each full question will be for 20 marks.
- There will be two full questions (with a maximum of four sub- questions) from each module.
- Each full question will have sub- question covering all the topics under a module.
- The students will have to answer five full questions, selecting one full question from each module.
Text Books:
- Strategic Management – Francis Cherunilam – Himalya Publishers,
- Business Policy and Strategic Management – AzharKazmi – Tata McGraw Hill -2ndEdn.
- Strategic Management – Michael Porter – Prentice-Hall – 1984
Reference Books:
For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier..
For the detail Syllabus of all other subjects of BE (IEM) 7th Sem, visit Industrial Engineering & Management 7th Sem Subjects.
For all (CBSE & Non-CBSC) BE/B.Tech results, visit VTU BE/B.Tech all semester results.