e-Commerce syllabus for MCA 2nd Year 2nd Sem R22 regulation JNTUH (Open Elective-1)

e-Commerce detailed syllabus for Master of Computer Applications (MCA), R22 regulation has been taken from the JNTUH official website and presented for the students affiliated to JNTUH course structure. For Course Code, Subject Names, Theory Lectures, Tutorial, Practical/Drawing, Credits, and other information do visit full semester subjects post given below. The syllabus PDF files can also be downloaded from the universities official website.

For all the other MCA 2nd Year 2nd Sem syllabus for R22 regulation JNTUH, visit Master of Computer Applications 2nd Year 2nd Sem R22 Scheme.

For all the (Open Elective-1) subjects refer to Open Elective-1 Scheme. The detail syllabus for e-commerce is as follows.

Course Objectives:

For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.
.

Course Outcomes:

• Ability to identify the business relationships between the organizations and their customers.
• Ability to perform various transactions like payment, data transfer and etc.

Unit -I

Electronic Commerce: Frame work, anatomy of E-Commerce applications, E-Commerce Consumer applications, E-Commerce organization applications. Consumer Oriented Electronic commerce – Mercantile Process models.

Unit -II

For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.
.

Unit -III

Corporate Digital Library: Document Library, digital Document types, corporate Data Warehouses. Advertising and Marketing – Information based marketing, Advertising on Internet, on-line marketing process, market research. Consumer Search and Resource Discovery – Information search and Retrieval, Commerce Catalogues, Information Filtering. Multimedia – key multimedia concepts, Digital Video and electronic Commerce, Desktop video processing’s, Desktop video conferencing

Unit -IV

Web Marketing Strategies: Communicating with Different Market Segments, Beyond Market Segmentation: Customer Behavior and Relationship Intensity, Advertising on the Web, EMail Marketing, Search Engine Positioning and Domain Names, Selling to Businesses Online, Electronic Data Interchange, Supply Chain Management Using Internet Technologies, Electronic Marketplaces and Portals

Unit -V

For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.
.

Text Books:

1. Frontiers of electronic commerce – Kalakata, Whinston, Pearson. (UnitS 1,2, 3)
2. E-Business by Gary P. Schneider, – Cengage India Learning (UnitS 4, 5).

Reference Books:

1. E-Commerce fundamentals and applications Hendry Chan, Raymond Lee, Tharam Dillon, Elizabeth Chang, John Wiley.
2. E-Commerce, S. Jaiswal – Galgotia.
3. E-Commerce, Efrain Turbon, Jae Lee, David King, H. Michael Chang.
4. Electronic Commerce – Gary P. Schneider – Thomson.

For detail syllabus of all other subjects of 2nd Year 2nd Sem Master of Computer Applications, visit MCA 2nd Year 2nd Sem syllabus subjects.

For all MCA results, visit JNTUH MCA all years, and semester results from direct links.