22MBA15D: Rural Marketing Syllabus for MBA (Human Resource) 2nd Sem R22 Regulation JNTUH (Open Elective-2) gives complete Syllabus information for 2nd Sem MBA (HRM), R22 regulation right from the JNTUH official website and presented for the students affiliated to JNTUH course structure. Follow the links in the scheme table for the detailed Syllabus of each subject. We make sure all subjects are up to date and have the latest information.The Syllabus PDF files can also be downloaded from the official website of the university.
For all the other MBA (Human Resource) 2nd Sem Syllabus for R22 Regulation JNTUH, do visit Human Resource 2nd Sem R22 Scheme. For all the Open Elective-2 subjects refer to Open Elective-2 Scheme. The detail syllabus for rural marketing is as follows.
Course Objectives:
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Course Outcomes:
Students will be able to:
- Understand the importance of Indian Rural Economy.
- Learn various rural marketing strategies
- Learn challenges of Retail Channel Management.
- Understand the aspects of rural business research.
- Learn e- rural marketing, CSR, IT for rural development, e- Governance for Rural India.
Unit – I
Introduction: Nature and Characteristics of Rural Market, Understanding the Indian Rural Economy, Rural Marketing Models, Rural Marketing Vs Urban Marketing, Parameters Differentiating Urban and Rural Market, Differences in Consumer Behavior in Rural and Urban Markets.
Unit – II
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Unit – III
Rural Market Brand and Channel Management: Brand Loyalty in Rural Market, Regional Brands Vs National Brands, Channel Management, Indian Rural Retail Market, Rural Retail Channel Management, Strategies of Rural Retail Channel Management.
Unit – IV
Rural Market Research: Sources of Information, Factors Influencing Rural Consumers during Purchase of Products, Rural Consumer Life style, Approaches and Tools of Marketing Research, Rural Business Research, Evolution of Rural Marketing Research, Sources and Methods of Data Collection, Data Collection Approaches in Rural Areas, Data Collection Tools for Rural Market. Limitation and Challenges in Rural Marketing Research, Role of Rural Marketing Consulting Agencies.
Unit – V
For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.
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Suggested Readings:
- Dinesh Kumar, Punam Gupta, Rural Marketing, Sage Publications, 2017.
- Pradeep Kashyap, Rural Marketing, 3e Pearson Education, 2016.
- T P Gopalaswamy, Rural Marketing, Environment, problems and strategies,Vikas Publications, 3e,2016.
- Sanal Kumar Velayudhan, Rural Marketing, Sage Publications,2e, 2012.
- C. S. G. Krishnamacharyulu, Lalitha Ramakrishnan, Rural Marketing: Text and Cases, Pearson Education, 2009.
- Balram Dogra and Karminder Ghuman, Rural Marketing, TMH, 2009.
For detail Syllabus of all other subjects of MBA (HRM), R22 scheme, visit Human Resource 2nd Sem Syllabus for R22 scheme.
For all the MBA results, visit JNTUH MBA Human Resource all semester results.