22MBA15C: International Business Syllabus for MBA (Marketing) 2nd Sem R22 Regulation JNTUH (Open Elective-2) gives complete Syllabus information for 2nd Sem MBA (MRKG), R22 regulation right from the JNTUH official website and presented for the students affiliated to JNTUH course structure. Follow the links in the scheme table for the detailed Syllabus of each subject. We make sure all subjects are up to date and have the latest information.The Syllabus PDF files can also be downloaded from the official website of the university.
For all the other MBA (Marketing) 2nd Sem Syllabus for R22 Regulation JNTUH, do visit Marketing 2nd Sem R22 Scheme. For all the Open Elective-2 subjects refer to Open Elective-2 Scheme. The detail syllabus for international business is as follows.
Course Objectives:
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Course Outcomes:
Students will be able to:
- Understand the Concepts, Principles and Approaches of International Business.
- Learn the evolution of International Trade thought process with the help of classical and modern theories of International Trade.
- Gain insights of the aspects of Business and Economic Integration with the help of various Regional Economic Integrations and Multilateral Trade Agreements.
- Understand the Strategy and Structure of International Business with the help of Value Chain Analysis, Environmental Scanning, Strategic Alliances.
- Gain knowledge of the contribution of major functional areas of business viz. Production, Finance, Marketing and HRM in International Business Operations.
Unit – I
Introduction to International Business: Need for International Business, Drivers of Globalization, Distinction between Domestic and International Business, International Business Approaches, Modes of International Business, Impediments in International Business, Opportunities and Challenges of International Business, Ease of Doing Business (World Bank), Multi National Corporation (MNCs), International Business Environment: Cultural, Political, Social and Technological Environment.
Unit – II
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Unit – III
International Business and Economic Integration: Levels of Economic Integration, Benefits and Challenges of Economic Integration, Free Trade Agreement (FTA), The Customs Union, The Common Market, The Economic Union. Arguments Surrounding Economic Integration, Regional Economic Groups: European Union, NAFTA, ASEAN, SAARC, QUAD and G8. Multilateral Trade Agreements: GAAT, WTO, TRIPS and TRIMS, UNCTAD. International Trade Policy of India.
Unit – IV
Strategy and Structure of International Business: Environmental Analysis, Value Chain Analysis, Types of Strategies, Strategy Implementation Process, Control and Evaluation, Strategic Alliances, Nature, Benefits, Pitfalls of Strategic Alliances, Scope of Strategic Alliance, Alliance Development Process, Economic Considerations for Strategic Alliances. Choosing an Organizational Design Structure, Issues in Global Organizational Design.
Unit – V
For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.
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Suggested Readings:
- Charles W. L Hill, G. Thomas M Hult, Rohit Mehtani, International Business, Mc Graw Hill,11e, 2019.
- Ehud Menipaz, Amit Menipaz and Shiv S Tripathi, International Business – Theory and Practice, Sage Publishers, 1e, 2017.
- Michael R. Czinkota, Ilkka A. Ronkainen, Michael H. Moffett, International Business, Wiley,8e, 2011.
- K Ashwatappa, International Business, Mc Graw Hill, 6e,2015.
- Sanjay Misra, P.K. Yadav, International Business: Text and Cases, PHI,2009.
- Rakesh Mohanh Joshi, International Business, Oxford University Press, 2009.
- Subba Rao,International Business, Himalaya Publications,2007.
For detail Syllabus of all other subjects of MBA (MRKG), R22 scheme, visit Marketing 2nd Sem Syllabus for R22 scheme.
For all the MBA results, visit JNTUH MBA Marketing all semester results.