Strategic Management detailed Syllabus for MBA (Human Resource), R19 regulation has been taken from the JNTUH official website and presented for the students affiliated to JNTUH course structure. For Course Code, Subject Names, Theory Lectures, Tutorial, Practical/Drawing, Credits, and other information do visit full semester subjects post given below. The Syllabus PDF files can also be downloaded from the universities official website.
For all other MBA (Human Resource) 4th Sem Syllabus for R19 Regulation JNTUH, do visit MBA (Human Resource) 4th Sem Syllabus for R19 Regulation JNTUH Subjects. The detailed Syllabus for strategic management is as follows.
Course Objectives:
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Learning Outcome:
Students will be able to understand
- Strategic management concepts
- Tools and Techniques for Strategic analysis
- Strategies for competing in globalised markets
- Strategy Evaluation and Control.
Unit I
Introduction – Concepts in Strategic Management, Strategic Management Process, developing a strategic vision, Mission, Objectives, Policies – Factors that shape a companys strategy, Environmental Scanning: Industry and Competitive Analysis – Methods. Evaluating company resources and competitive capabilities – SWOT Analysis – Value Chain Analysis and Competitive advantage.
Unit II
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Unit III
Strategy Implementation: Strategy and Structure, Strategy and Leadership, Strategy and culture connection – Operationalizing and institutionalizing strategy – Strategies for competing in Global markets and internet economy – Organizational Values and their impact on Strategy -Resource Allocation as a vital part of strategy – Planning systems for implementation.
Unit IV
Turnaround and Diversification Strategies: Turnaround strategy – Management of Strategic Change, strategies for Mergers, Acquisitions, Takeovers and Joint Ventures, Alliances and cooperative – Diversification Strategy: firms diversify, different types of diversification strategies, the concept of core competence, strategies and competitive advantage in diversified companies and its evaluation. International Strategies.
Unit V
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Suggested Readings:
- Hitt and Ireland el al., Strategic Management: A South Asian Perspective, Cengage Learning, 9e, 2013.
- Gregory Dess and G.T. Lumpkin: Strategic Management – Creating Competitive Advantage, TMH, 2009.
- Mason A.Carpenter, Wm Gerard Sanders, Prashant Salwan: Strategic Management A Dynamic Perspective, Pearson, 2e, 2017
- V.S.P. Rao, V. Hari Krishna; Strategic Management, 1e, Excel Books, 2012
- Adrian and Alison, Strategic Management: Theory and Applications, Oxford University Press, 2010.
- S K Sarangi, Modern Strategic Management, Everest Publishing, 2012.
- Thompson and Strickland: Strategic Management, Concepts and Cases. TMH, 2009.
For detail Syllabus of all other subjects of MBA Human Resource, R19 scheme do visit Human Resource 4th Sem Syllabus for R19 scheme.
For all the MBA results, visit JNTUH MBA all semester results direct links.