Logistics and Supply Chain Management detailed Syllabus for MBA (Marketing), R19 regulation has been taken from the JNTUH official website and presented for the students affiliated to JNTUH course structure. For Course Code, Subject Names, Theory Lectures, Tutorial, Practical/Drawing, Credits, and other information do visit full semester subjects post given below. The Syllabus PDF files can also be downloaded from the universities official website.
For all other MBA (Marketing) 2nd Sem Syllabus for R19 Regulation JNTUH, do visit MBA (Marketing) 2nd Sem Syllabus for R19 Regulation JNTUH Subjects. The detailed Syllabus for logistics and supply chain management is as follows.
Course Objectives:
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Learning Outcome:
Students will be able to understand
- growing importance of Logistics and Supply Chain Management
- LSCM Costs and Performance
- Benchmarking in SCM
- Sourcing and transportation
- Global aspects in SCM
Unit I
Logistics and Competitive strategy: Competitive advantage – Gaining Competitive advantage through logistics-integrated supply chains- Competitive performance – Models in Logistics Management – Logistics to Supply Chain Management – Focus areas in Supply Chain ManagementCustomer service and retention- Basic service capability Value added services.
Unit II
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Unit III
Logistics and Supply chain relationships: Benchmarking the logistics process and SCM operations -Mapping the supply chain processes – Supplier and distributor benchmarking -setting benchmarking priorities – identifying logistics performance indicators -Channel structure – Economics of distribution -channel relationships -logistics service alliances.
Unit IV
Sourcing, Transporting and Pricing Products: Sourcing decisions and transportation in supply chain – infrastructure suppliers of transport services – transportation economics and pricing -documentation – pricing and revenue management Lack of coordination and Bullwhip Effect – Impact of lack of coordination. – CRM – Internal supply chain management.
Unit V
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Suggested Readings:
- Donald J. Bowersox and David J.Closs: Logistical Management The Integrated Supply Chain Process, TMH, 2011.
- Edward J Bradi, John J Coyle: A Logistics Approach to Supply Chain Management, Cengage Learning, New Delhi, 2012.
- Sunil Chopra and Peter Meindl: Supply chain Management: Strategy, Planning and Operation, Pearson Education, New Delhi 2013
- Rahul V Altekar: Supply Chain Management, PHI Learning Ltd, New Delhi, 2009
- Deepak P, Milind M.Oka: Supply Chain Management Everest Publishing House, New Delhi.
- Manish Bansal, Babita Singla: Retail and Supply Chain Management , Kalyani Publishers, New Delhi, 2012.
For detail Syllabus of all other subjects of MBA Marketing, R19 scheme do visit Marketing 2nd Sem Syllabus for R19 scheme.
For all the MBA results, visit JNTUH MBA all semester results direct links.