Entrepreneurship detailed Syllabus for MBA (Marketing), R19 regulation has been taken from the JNTUH official website and presented for the students affiliated to JNTUH course structure. For Course Code, Subject Names, Theory Lectures, Tutorial, Practical/Drawing, Credits, and other information do visit full semester subjects post given below. The Syllabus PDF files can also be downloaded from the universities official website.
For all other MBA (Marketing) 2nd Sem Syllabus for R19 Regulation JNTUH, do visit MBA (Marketing) 2nd Sem Syllabus for R19 Regulation JNTUH Subjects. The detailed Syllabus for entrepreneurship is as follows.
Course Objectives:
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Learning Outcome:
Students will be able to understand
- mindset of the entrepreneurs,
- identify ventures for launching,
- develop an idea on the legal framework and
- strategic perspectives in entrepreneurship.
Unit I
Understanding Entrepreneurial Mindset: The revolution impact of entrepreneurship- The evolution of entrepreneurship – Functions of Entrepreneurs – types of entrepreneurs -Approaches to entrepreneurship- Process approach- Role of entrepreneurship in economic development- Twenty first century trends in entrepreneurship.
Unit II
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Unit III
Launching Entrepreneurial Ventures: Creativity and Business Idea, opportunities identification- Finding gaps in the market place – techniques for generating ideas- entrepreneurial Imagination and Creativity- the nature of the creativity process – Innovation and entrepreneurship. Methods to initiate Ventures- Creating new ventures-Acquiring an Established entrepreneurial venture- Franchising- advantage and disadvantages of Franchising.
Unit IV
Legal challenges of Entrepreneurship: Intellectual property protection – Patents, Copyrights – Trademarks and Trade secrets – Avoiding trademark pitfalls. Feasibility Analysis – Industry and competitor analysis – Formulation of the entrepreneurial Plan- The challenges of new venture start-ups, developing an effective business model – Sources of finance -Critical factors for new venture development – The Evaluation process.
Unit V
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Suggested Readings:
- D F Kuratko and T V Rao, Entrepreneurship- A South-Asian Perspective, Cengage Learning, 2012.
- Robert D. Hisrich, Michael P. Peters, Dean A. Shepherd, Entrepreneurship, Mc Graw Hill, 2018.
- Bruce R. Barringer/ R.Duane Ireland, Entrepreneurship Successfully launching new ventures, 4e, Pearson, 2015.
- Stuart Read, Effectual Entrepreneurship, Routledge, 2013.
- Rajeev Roy, Entrepreneurship, 2e, Oxford publications, 2012.
- Nandan .H, Fundamentals of Entrepreneurship, PHI, 2013
For detail Syllabus of all other subjects of MBA Marketing, R19 scheme do visit Marketing 2nd Sem Syllabus for R19 scheme.
For all the MBA results, visit JNTUH MBA all semester results direct links.