{"id":7467,"date":"2019-12-14T16:55:13","date_gmt":"2019-12-14T16:55:13","guid":{"rendered":"https:\/\/www.inspirenignite.com\/vtu\/apparel-marketing-and-merchandising-textile-7th-sem-syllabus-for-vtu-be-2017-scheme\/"},"modified":"2019-12-14T16:55:13","modified_gmt":"2019-12-14T16:55:13","slug":"apparel-marketing-and-merchandising-textile-7th-sem-syllabus-for-vtu-be-2017-scheme","status":"publish","type":"post","link":"https:\/\/www.inspirenignite.com\/vtu\/apparel-marketing-and-merchandising-textile-7th-sem-syllabus-for-vtu-be-2017-scheme\/","title":{"rendered":"Apparel Marketing and Merchandising Textile 7th Sem Syllabus for VTU BE 2017 Scheme"},"content":{"rendered":"<p>Apparel Marketing and Merchandising detail syllabus for Textile Engineering (Textile), 2017 scheme is taken from <a href=\"https:\/\/vtu.ac.in\/b-e-scheme-syllabus\/\" target=\"_blank\" rel=\"noopener\">VTU<\/a> official website and presented for VTU students. The course code (17TX71), and for exam duration, Teaching Hr\/week, Practical Hr\/week, Total Marks, internal marks, theory marks, duration and credits do visit complete sem subjects post given below.<\/p>\n<p>For all other textile 7th sem syllabus for be 2017 scheme vtu you can visit <a href=\"..\/textile-7th-sem-syllabus-for-be-2017-scheme-vtu\">Textile 7th Sem syllabus for BE 2017 Scheme VTU Subjects<\/a>. The detail syllabus for apparel marketing and merchandising is as follows.<\/p>\n<p><h4>Course Objectives:<\/h4>\n<p> The objective of this course is to make students, <\/p>\n<ul>\n<li>Understand the basics of apparel Industry and Business concepts, understand the various marketing and merchandising responsibilities and strategies.<\/li>\n<li>To study about the analysis of garment and its standards, design and understanding about export marketing.<\/li>\n<\/ul>\n<p><h4>Module 1:<\/h4>\n<p>For complete syllabus and results, class timetable and more pls <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy\" target=\"_blank\" rel=\"noopener\">download iStudy<\/a>. Its a light weight, easy to use, no images, no pdfs platform to make students life easier.<\/p>\n<p><h4>Module 2:<\/h4>\n<p> MERCHANDISING STRATEGIES &amp; PROCESSConcepts apparel production lines, dimensions of product change, nature &amp; timing of merchandising responsibilities, business &amp; marketing plans, line planning, line development line presentation, sourcing. ANALYSIS OF GARMENT DEVELOPMENT- Role of garment analysis, process of garment analysis, professional perspectives on garment analysis.\n<\/p>\n<p><h4>Module 3:<\/h4>\n<p> PRODUCT STANDARDS AND SPECIFICATIONS: Sources of Product and Quality Standards-Standards for Quality, Fit, and Performance &#8211; Use of Specifications-Writing Specifications for Apparel Manufacturing. APPAREL DESIGN: Product Development and the Design Function- Role of Product Change in the Design Process- Post adoption Style. Development- Apparel Design Technology.\n<\/p>\n<p><h4>Module 4:<\/h4>\n<p>For complete syllabus and results, class timetable and more pls <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy\" target=\"_blank\" rel=\"noopener\">download iStudy<\/a>. Its a light weight, easy to use, no images, no pdfs platform to make students life easier.<\/p>\n<p><h4>Module 5:<\/h4>\n<p> Export marketing channels, physical distributiontransportation, packaging &amp; marine insurance for exports. Management of risk &amp; export financing, Quality control &amp; pre-shipment inspection, documents for exports. An Introduction to retail marketing. Consumer behavior &amp; retail operation. The retail marketing mix. Management of a retail brand. Application of IT in retail marketing.\n<\/p>\n<p><h4>Course Outcomes:<\/h4>\n<p> On completion of this course, Students will be able to <\/p>\n<ol>\n<li>Learn about Organization of the Apparel Industry and Business Concepts of Apparel Industry-<\/li>\n<li>Gain knowledge about Marketing and Merchandising Strategies<\/li>\n<li>Will be able to understand the basics garment analysis and Standards for Quality, Fit, and Performance<\/li>\n<li>Will be able to understand the apparel design.<\/li>\n<li>Able to understand about the apparel export marketing<\/li>\n<\/ol>\n<p><h4>Graduate Attributes (as per NBA):<\/h4>\n<ul>\n<li>Engineering Knowledge<\/li>\n<li>Problem Analysis<\/li>\n<li>Design\/development of solutions (partly)<\/li>\n<li>Interpretation of data<\/li>\n<\/ul>\n<p><h4>Scheme of Examination-Question paper pattern<\/h4>\n<ul>\n<li>Two full questions (with a maximum of four sub questions) of TWENTY marks each to be set from each module.<\/li>\n<li>Each question should cover all contents of the respective module.<\/li>\n<li>Students have to answer five full questions choosing one full question from each module<\/li>\n<\/ul>\n<p><h4>Text Books:<\/h4>\n<ol>\n<li>Apparel Manufacturing &#8211; Ruth E. Glock, Grace I. Kunz-, PHI Publication, UK<\/li>\n<li>Export Marketing- B.S.Rathore &amp; J.S.Rathore, Himalaya Publishing house, Bombay, 1997<\/li>\n<\/ol>\n<p><h4>Reference Books:<\/h4>\n<ol>\n<li>The Technology of Clothing manufacture-Herold Carr and Barbara Latham<\/li>\n<li>Individuality-Mary Kefgan, Phylliss Touchies Specht<\/li>\n<li>Apparel Manufacturing and Sewn Product Analysis-Ruth E Clock<\/li>\n<li>Quality Control in Apparel Industry-By Pradip V. Mehta<\/li>\n<li>Fabulous fit-By Judith Rashand<\/li>\n<li>Marketing Management-Phillip Kotler<\/li>\n<li>Retail marketing management &#8211; David Gilbert<\/li>\n<\/li>\n<\/ol>\n<p>For detail syllabus of all other subjects of BE Textile, 2017 scheme do visit <a href=\"..\/category\/textile+7th-sem\">Textile 7th Sem syllabus for 2017 scheme<\/a>.<\/p>\n<p>Dont forget to <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy\" target=\"_blank\" rel=\"noopener\">download iStudy<\/a> for latest syllabus and results, class timetable and more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apparel Marketing and Merchandising detail syllabus for Textile Engineering (Textile), 2017 scheme is taken from VTU official website and presented for VTU students. The course code (17TX71), and for exam [&hellip;]<\/p>\n","protected":false},"author":2298,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[20,48],"tags":[],"class_list":["post-7467","post","type-post","status-publish","format-standard","hentry","category-7th-sem","category-textile"],"_links":{"self":[{"href":"https:\/\/www.inspirenignite.com\/vtu\/wp-json\/wp\/v2\/posts\/7467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inspirenignite.com\/vtu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inspirenignite.com\/vtu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/vtu\/wp-json\/wp\/v2\/users\/2298"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/vtu\/wp-json\/wp\/v2\/comments?post=7467"}],"version-history":[{"count":0,"href":"https:\/\/www.inspirenignite.com\/vtu\/wp-json\/wp\/v2\/posts\/7467\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.inspirenignite.com\/vtu\/wp-json\/wp\/v2\/media?parent=7467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/vtu\/wp-json\/wp\/v2\/categories?post=7467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/vtu\/wp-json\/wp\/v2\/tags?post=7467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}