{"id":12475,"date":"2020-02-22T12:15:17","date_gmt":"2020-02-22T12:15:17","guid":{"rendered":"https:\/\/www.inspirenignite.com\/vtu\/15mm64a-marketing-and-services-management-office-mgmt-6th-sem-syllabus-for-diploma-dte-karnataka-c15-scheme\/"},"modified":"2020-06-22T17:31:31","modified_gmt":"2020-06-22T17:31:31","slug":"15mm64a-marketing-and-services-management-office-mgmt-6th-sem-syllabus-for-diploma-dte-karnataka-c15-scheme","status":"publish","type":"post","link":"https:\/\/www.inspirenignite.com\/vtu\/15mm64a-marketing-and-services-management-office-mgmt-6th-sem-syllabus-for-diploma-dte-karnataka-c15-scheme\/","title":{"rendered":"15MM64A: Marketing and Services Management Office Mgmt 6th Sem Syllabus for Diploma DTE Karnataka C15 Scheme"},"content":{"rendered":"

Marketing and Services Management detail syllabus for Modern Office Management (78), C15 scheme is taken from DTE Karnataka<\/a> official website and presented for diploma students. The course code (15MM64A), and for exam duration, Teaching Hr\/week, Practical Hr\/week, Total Marks, internal marks, theory marks, duration and credits do visit complete sem subjects post given below.<\/p>\n

For all other office mgmt 6th sem syllabus for diploma c15 scheme dte karnataka you can visit Office Mgmt 6th Sem Syllabus for Diploma C15 Scheme DTE Karnataka Subjects<\/a>. For all other ELECTIVE-2 subjects do refer to ELECTIVE-2<\/a>. The detail syllabus for marketing and services management is as follows.<\/p>\n

Pre-requisites:<\/h4>\n

Knowledge of Management:<\/p>\n

Course Objectives:<\/h4>\n

The students shall be able to:<\/p>\n

    \n
  1. Explain the Nature and Scope of Modern Marketing in Liberalization Privatization and Globalization.<\/li>\n
  2. Explain and analyze the prevailing Marketing Environment.<\/li>\n
  3. Describe the various intricacies involved in Marketing Mix.<\/li>\n
  4. Explain the Nature and Scope of Services Management.<\/li>\n
  5. Explain the Basic Concepts relating to Service Sector Management and describe the application of Travel & Tourism Services, Health Care Services and Educational Services to the Society at large.<\/li>\n<\/ol>\n

    Course Outcomes:<\/h4>\n

    For complete syllabus and results, class timetable and more pls download iStudy<\/a><\/b>. Its a light weight, easy to use, no images, no pdfs platform to make students life easier.<\/p>\n

    UNIT I: INTRODUCTION TO MARKETING:<\/h4>\n

    Definition – Meaning – Goals – Concepts of Marketing – Approaches to Marketing -Functions of Marketing. Recent Trends in Marketing – E-Business – Tele-Marketing -M-Business – Green Marketing – Retailing – Relationship Marketing – Customer Relationship Management.<\/p>\n

    UNIT 2: MARKETING ENVIRONMENT:<\/h4>\n

    Meaning – Demographic – Economic – Natural – Technological – Political – Legal -Socio-Cultural Environment – Market Segmentation and Consumer Behavior -Definition – Meaning – Bases – Market Segmentation – Consumer Behavior – Factors influencing Consumer Behavior.<\/p>\n

    UNIT 3: MARKETING MIX:<\/p>\n

    For complete syllabus and results, class timetable and more pls download iStudy<\/a><\/b>. Its a light weight, easy to use, no images, no pdfs platform to make students life easier.<\/h4>\n

    UNIT 4: INTRODUCTION TO SERVICES MANAGEMENT:<\/h4>\n

    Meaning – Characteristics – Classification of Services – Marketing Mix in Service Industry – Growth of Service Sector in India – Service Processes – Designing the Service Process – Service Blueprint – Back Office & Front Office Process.<\/p>\n

    UNIT 5: SERVICE SECTOR MANAGEMENT:<\/h4>\n

    Tourism and Travel Services – Concept – Nature – Significance – Marketing of Health Care Services – Concept – Nature – Importance – Marketing of Educational Services.<\/p>\n

    SKILL DEVELOPMENT:<\/h4>\n

    For complete syllabus and results, class timetable and more pls download iStudy<\/a><\/b>. Its a light weight, easy to use, no images, no pdfs platform to make students life easier.<\/p>\n

    Reference Books:<\/h4>\n
      \n
    1. Dr. Shajahan. S; Service Marketing (Concept, Practices & Cases); Himalaya Publishing House; Mumbai; First Edition – Financial Service in India.<\/li>\n
    2. Philip Kotler – Marketing Management, PHI<\/li>\n
    3. Rekha. M.P. & Vibha V – Marketing & Services Mgt – VBH.<\/li>\n
    4. Sunil B. Rao – Marketing & Services Mgt – HPH.<\/li>\n
    5. Dr. Alice Mani: Marketing & Services Management, SBH.<\/li>\n
    6. J.C. Gandhi – Marketing Management, TMH<\/li>\n
    7. Stanton W.J. etzal Michael & Walker, Fundamentals of Management, TMH<\/li>\n
    8. Jayachandran ; Marketing Management. Excel Books.<\/li>\n
    9. K. Venkatramana, Marketing Management, SHBP.<\/li>\n
    10. P N Reddy & Appanniah, Essentials of Marketing Management, HPH<\/li>\n
    11. Sontakki, Marketing Management, HPH<\/li>\n
    12. Cengiz Haksever etal – \u00e2\u20ac\u017eService Management and Operations”; Pearson Education.<\/li>\n
    13. Ramesh and Jayanthi Prasad : Marketing Management I.K. International Publishers<\/li>\n
    14. K. Karunakaran; Marketing Management, HPH.<\/li>\n
    15. Davar: Marketing Management.<\/li>\n<\/ol>\n

      Note to IA verifier:<\/h4>\n

      The following documents to be verified by CIE verifier at the end of semester<\/p>\n

        \n
      1. Blue books ( 20 marks)<\/li>\n
      2. Student suggested activities report for 5 marks .<\/li>\n
      3. Student feedback on course regarding Effectiveness of Delivery of instructions & Assessment Methods.<\/li>\n<\/ol>\n

        Model Question Paper:<\/h4>\n

        (CIE)<\/p>\n

          \n
        1. Narrate the meaning of Tele Marketing and Green Marketing.<\/li>\n
        2. OR<\/li>\n
        3. <\/li>\n
        4. OR<\/li>\n<\/ol>\n

          Note to IA verifier:<\/h4>\n

          The following documents to be verified by CIE verifier at the end of semester<\/p>\n

            \n
          1. Blue books ( 20 marks)<\/li>\n
          2. Student suggested activities report for 5 marks and should be assessed<\/li>\n
          3. Student feedback on course regarding Effectiveness of Delivery of instructions & Assessment Methods.<\/li>\n<\/ol>\n

            Model Question Paper:<\/h4>\n

            PART-A<\/b><\/p>\n

            (Answer any SIX Questions from this Section) 6 x 5=30 Marks<\/p>\n

              \n
            1. Narrate the meaning of Tele Marketing and Green Marketing.<\/li>\n
            2. Explain the Demographic Environment in Marketing.<\/li>\n
            3. Define Product. List out elements of Product.<\/li>\n
            4. State the Significance of promotion.<\/li>\n
            5. Mention the Essentials of packaging.<\/li>\n
            6. List out the Classification of Services.<\/li>\n
            7. Define Tourism. List out the Nature of Tourism.<\/li>\n
            8. Explain the concept of Health Care Services.<\/li>\n
            9. Explain the importance of Educational Services.<\/li>\n<\/ol>\n

              PART-B<\/b><\/p>\n

              (Answer any SEVEN Questions from this Section) 10 x 7 = 70<\/p>\n

                \n
              1. Explain the Functions of Marketing.<\/li>\n
              2. Explain the Bases of Market Segmentation.<\/li>\n
              3. Explain the stages of Product Life Cycle.<\/li>\n
              4. Explain the factors influencing in pricing.<\/li>\n
              5. Explain the types of Marketing Channels.<\/li>\n
              6. Define Service. Explain the Characteristics of Service.<\/li>\n
              7. Explain briefly Marketing Mix in Service Industry.<\/li>\n
              8. Mention the Role of Travel Services.<\/li>\n
              9. Explain the importance of Health Care Services.<\/li>\n<\/ol>\n

                For detail syllabus of all other subjects of BE Office Mgmt, C15 regulation do visit Office Mgmt 6 syllabus for C15 Regulation<\/a>.<\/p>\n

                Dont forget to download iStudy<\/a> for latest syllabus and results, class timetable and more.<\/p>\n","protected":false},"excerpt":{"rendered":"

                Marketing and Services Management detail syllabus for Modern Office Management (78), C15 scheme is taken from DTE Karnataka official website and presented for diploma students. The course code (15MM64A), and […]<\/p>\n","protected":false},"author":2298,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[78],"tags":[],"class_list":["post-12475","post","type-post","status-publish","format-standard","hentry","category-modern-office-mgmt-diploma"],"_links":{"self":[{"href":"https:\/\/www.inspirenignite.com\/vtu\/wp-json\/wp\/v2\/posts\/12475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inspirenignite.com\/vtu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inspirenignite.com\/vtu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/vtu\/wp-json\/wp\/v2\/users\/2298"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/vtu\/wp-json\/wp\/v2\/comments?post=12475"}],"version-history":[{"count":1,"href":"https:\/\/www.inspirenignite.com\/vtu\/wp-json\/wp\/v2\/posts\/12475\/revisions"}],"predecessor-version":[{"id":14095,"href":"https:\/\/www.inspirenignite.com\/vtu\/wp-json\/wp\/v2\/posts\/12475\/revisions\/14095"}],"wp:attachment":[{"href":"https:\/\/www.inspirenignite.com\/vtu\/wp-json\/wp\/v2\/media?parent=12475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/vtu\/wp-json\/wp\/v2\/categories?post=12475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/vtu\/wp-json\/wp\/v2\/tags?post=12475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}