Retail Management detail syllabus for Textile Engineering (Textile), 2017 scheme is taken from VTU official website and presented for VTU students. The course code (17TX752), and for exam duration, Teaching Hr/week, Practical Hr/week, Total Marks, internal marks, theory marks, duration and credits do visit complete sem subjects post given below.
For all other textile 7th sem syllabus for be 2017 scheme vtu you can visit Textile 7th Sem syllabus for BE 2017 Scheme VTU Subjects. For all other Professional Elective-4 subjects do refer to Professional Elective-4. The detail syllabus for retail management is as follows.
Course Objectives:
- To develop an understanding of the contemporary retail management, issues, strategies and trends.
- To highlight the importance of retailing and its role in the success of modern business.
- To acclimatize with the insights of retailing, key activities and relationships
Module 1:
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Module 2:
Marketing: Retailing, Role, Relevance & Trends. Retail Customer, Retail market segmentation &franchising, Relationship marketing in Retailing. Social Marketing in Retail management. Strategic management: Retail in India, Services marketing and Management, International/Strategies, Pricing, Advertising & sales promotion.
Module 3:
Retailing strategy for Setting up Retail organization and planning: Retail Market Strategy – Financial Strategy -Site & Locations (Size and space allocation, location strategy, factors affecting the location of Retail, Retail location Research and Techniques, Objectives of Good store Design.) – Human Resource Management, Information Systems and supply chain management & Logistics. Retail Pricing and Promotion: Factors influencing retail pricing, Retail pricing strategies, Retail promotion strategies.
Module 4:
For complete syllabus and results, class timetable and more pls download iStudy. Its a light weight, easy to use, no images, no pdfs platform to make students life easier.
Module 5:
Retail Audit and ethics in Retailing: Undertaking an audit, responding to a retail Audit, problems in conducting a retail audit. Ethics in retailing, social responsibility and consumerism Retail Life Cycle – Innovation / Acceleration / Maturity / Decline, Multi-Channel Retailing.
Course Outcomes:
- Find out the contemporary retail management, issues, and strategies.
- Evaluate the recent trends in retailing and its impact in the success of modern business.
- Relate store management and visual merchandising practices for effective retailing.
Graduate Attributes (as per NBA):
- Engineering Knowledge
- Problem Analysis
- Design/development of solutions (partly)
- Interpretation of data
Scheme of Examination-Question paper pattern
- Two full questions (with a maximum of four sub questions) of TWENTY marks each to be set from each module.
- Each question should cover all contents of the respective module.
- Students have to answer five full questions choosing one full question from each module
Text Books:
- Retail Management- A strategic Approach, Alibris, Prentice Hall, Mar., 2006
- First Steps In A Retail Career, Wrice Mark, Macmillan Publishers Australia P/L
- Communicating with Customers, Euson, B, Jacaranda Wiley
- Retail Management, Levy and Weitz, McGraw Hill
- Retail Management – Chetan Bajaj, Oxford University press
- Retail Marketing Management – Dravid Gilbert, 2/e, Pearson Education
- The Art of Retailing – A. J. Lamba, McGraw Hill.
Reference Books:
- Marketing Management, R. Saxena
- Integrated Retail Management – James R. Ogden & Denise Trodden, Biztantra, Latest Edition.
- Principles of Retail Management – Rosemary Varley, Mohammed Rafiq, Palgrave Macmillan, 2009.
- Managing Retailing – Sinha, Piyush Kumar & Uniyal, Oxford University Press, 2010.
- Retailing Management – Swapna Pradhan, 4/e, TMH, 2012.
- Retail Management: A Strategic Approach – Barry Berman, Joel R. Evans, Pearson.
- Retail Management, Functional Principles and Practices, Gibson G Vedamani, 4th Edition, JAICO Publishing House
For detail syllabus of all other subjects of BE Textile, 2017 regulation do visit Textile 7th Sem syllabus for 2017 Regulation.
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