Apparel Testing and Quality Control detail syllabus for Slik Technology (Silk), 2017 scheme is taken from VTU official website and presented for VTU students. The course code (17TX81), and for exam duration, Teaching Hr/week, Practical Hr/week, Total Marks, internal marks, theory marks, duration and credits do visit complete sem subjects post given below.
For all other silk 8th sem syllabus for be 2017 scheme vtu you can visit Silk 8th Sem syllabus for BE 2017 Scheme VTU Subjects. The detail syllabus for apparel testing and quality control is as follows.
Course Objectives:
The objective of this course is to make students understand the basic concepts of silk apparel production methods and their marketing aspects. This will enable them to study silk apparel marketing channels, merchandising concepts, sourcing silk apparels, standards for silk products etc.
Module 1:
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Module 2:
MARKETING OBJECTIVES AND STRATEGIES IN SILK INDUSTRY-Functional organization of an apparel firm, responsibilities of marketing division strategic plan, marketing objectives & strategies, Retail and Wholesale Strategies of Silk Merchandise Distribution-Silk Products labeling and licensing.
Module 3:
MERCHANDISING STRATEGIES FOR SILK PRODUCTS & PROCESSES- Concepts silk apparel production lines, dimensions of product change, nature & timing of merchandising responsibilities, business & marketing plans, line planning, line development line presentation, sourcing. SILK PRODUCTS STANDARDS AND SPECIFICATIONS: Sources of Silk Products and Quality Standards- Standards for Quality, Fit, and Performance- Use of Specifications- Writing Specifications for apparel manufacturing.
Module 4:
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Module 5:
Silk Export marketing channels, physical distributiontransportation, packaging & marine insurance for exports. Management of risk & export financing, Quality control & pre-shipment inspection, documents for exports. An Introduction to retail marketing in silk apparels. Consumer behavior & retail operation. The retail marketing mix. Management of a retail brand. Application of IT in silk products retail marketing.
Course Outcomes:
- This subject helps the student to acquire the concepts silk apparel production, marketing and merchandising.
- This subject prepares the student to understand and practice designing of various silk garments and apparels for various purposes.
- Students are exposed to various standards for silk products, marketing procedures and merchandising methods so as to enable to venture into international business in silk products.
Graduate Attributes (as per NBA):
- Engineering Knowledge
- Problem Analysis
- Design/development of solutions (partly)
- Interpretation of data
Scheme of Examination-Question paper pattern
- Two full questions (with a maximum of four sub questions) of TWENTY marks each to be set from each module.
- Each question should cover all contents of the respective module.
- Students have to answer five full questions choosing one full question from each module
Text Books:
- Handbook of Practical Sericulture – S R Ullal and M. N Narasimhanna, Central Silk Board, 1981
- F.A.O Publication silk manual.
- Hand book of silk Technology – T.N. Sonwalkar, New Age International (P) Limited, Publishers, New Delhi, 2001
- Mulberry silk Reeling Technology – D. Mahadevappa, V.G. Halliyal, D.G. Shankar, Ravindra Bhandiwad, Oxford and IBH Publishing co. Pvt. Ltd.
Reference Books:
- Handbook of Sericulture Technologies, S.B.Dandin, Central Silk Board, 2003
- Silk Reeling and Testing Manual – FAO
For detail syllabus of all other subjects of BE Silk, 2017 scheme do visit Silk 8th Sem syllabus for 2017 scheme.
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