Apparel Marketing and Merchandising detail syllabus for Textile Engineering (Textile), 2017 scheme is taken from VTU official website and presented for VTU students. The course code (17TX71), and for exam duration, Teaching Hr/week, Practical Hr/week, Total Marks, internal marks, theory marks, duration and credits do visit complete sem subjects post given below.
For all other textile 7th sem syllabus for be 2017 scheme vtu you can visit Textile 7th Sem syllabus for BE 2017 Scheme VTU Subjects. The detail syllabus for apparel marketing and merchandising is as follows.
Course Objectives:
The objective of this course is to make students,
- Understand the basics of apparel Industry and Business concepts, understand the various marketing and merchandising responsibilities and strategies.
- To study about the analysis of garment and its standards, design and understanding about export marketing.
Module 1:
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Module 2:
MERCHANDISING STRATEGIES & PROCESSConcepts apparel production lines, dimensions of product change, nature & timing of merchandising responsibilities, business & marketing plans, line planning, line development line presentation, sourcing. ANALYSIS OF GARMENT DEVELOPMENT- Role of garment analysis, process of garment analysis, professional perspectives on garment analysis.
Module 3:
PRODUCT STANDARDS AND SPECIFICATIONS: Sources of Product and Quality Standards-Standards for Quality, Fit, and Performance – Use of Specifications-Writing Specifications for Apparel Manufacturing. APPAREL DESIGN: Product Development and the Design Function- Role of Product Change in the Design Process- Post adoption Style. Development- Apparel Design Technology.
Module 4:
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Module 5:
Export marketing channels, physical distributiontransportation, packaging & marine insurance for exports. Management of risk & export financing, Quality control & pre-shipment inspection, documents for exports. An Introduction to retail marketing. Consumer behavior & retail operation. The retail marketing mix. Management of a retail brand. Application of IT in retail marketing.
Course Outcomes:
On completion of this course, Students will be able to
- Learn about Organization of the Apparel Industry and Business Concepts of Apparel Industry-
- Gain knowledge about Marketing and Merchandising Strategies
- Will be able to understand the basics garment analysis and Standards for Quality, Fit, and Performance
- Will be able to understand the apparel design.
- Able to understand about the apparel export marketing
Graduate Attributes (as per NBA):
- Engineering Knowledge
- Problem Analysis
- Design/development of solutions (partly)
- Interpretation of data
Scheme of Examination-Question paper pattern
- Two full questions (with a maximum of four sub questions) of TWENTY marks each to be set from each module.
- Each question should cover all contents of the respective module.
- Students have to answer five full questions choosing one full question from each module
Text Books:
- Apparel Manufacturing – Ruth E. Glock, Grace I. Kunz-, PHI Publication, UK
- Export Marketing- B.S.Rathore & J.S.Rathore, Himalaya Publishing house, Bombay, 1997
Reference Books:
- The Technology of Clothing manufacture-Herold Carr and Barbara Latham
- Individuality-Mary Kefgan, Phylliss Touchies Specht
- Apparel Manufacturing and Sewn Product Analysis-Ruth E Clock
- Quality Control in Apparel Industry-By Pradip V. Mehta
- Fabulous fit-By Judith Rashand
- Marketing Management-Phillip Kotler
- Retail marketing management – David Gilbert
For detail syllabus of all other subjects of BE Textile, 2017 scheme do visit Textile 7th Sem syllabus for 2017 scheme.
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