Silk Apparel Marketing and Merchandising detailed Syllabus for Silk Technology (Silk), 2018 scheme has been taken from the VTUs official website and presented for the VTU students. For Course Code, Teaching Department, Paper Setting Board, Theory Lectures, Tutorial, Practical/Drawing, Duration in Hours, CIE Marks, Total Marks, Credits and other information, visit full semester subjects post given below. The Syllabus PDF files can also be downloaded from the official website of the university.
For all the other VTU Silk 7th Sem Syllabus for BE 2018 Scheme, do visit Silk Technology 7th Sem 2018 Scheme. For all the Professional Elective-4 subjects refer to Professional Elective-4 Scheme. The detail syllabus for silk apparel marketing and merchandising is as follows.
Course Learning Objectives:
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Module-1
ORGANIZATION OF THE APPAREL BUSINESS- Nature of Apparel, Organization of the Apparel Industry- Business Concepts Applied to the Apparel Industry- International Issues- Cooperation in Manufacturing and Distribution. Silk: Specialty of Silk products, types, silk made ups.
Module-2
MARKETING OBJECTIVES AND STRATEGIES IN SILK INDUSTRY-Functional organization of an apparel firm, responsibilities of marketing division strategic plan, marketing objectives & strategies, Retail and Wholesale Strategies of Silk Merchandise Distribution-Silk Products labelling and licensing.
Module-3
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Module-4
SILK APPAREL DESIGN: Product Development and the Design Function- Role of Product Change in the Design Process- Post adoption Style. Development of Silk Apparel Design Technology. EXPORT MARKETING OF SILK PRODUCTS: Outlook for export marketing, International agreement & agencies for promoting exports. Export import policy. Export assistance. Current pattern of India’s foreign & world trade, Export barriers-tariff & non-tariff, Export Assistance.
Module-5
Silk Export marketing channels, physical distribution- transportation, packaging & marine insurance for exports. Management of risk & export financing, Quality control & pre-shipment inspection, documents for exports. An Introduction to retail marketing in silk apparels. Consumer behavior& retail operation. The retail marketing mix. Management of a retail brand. Application of IT in silk products retail marketing.
Course Outcomes:
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Question Paper Pattern:
- The question paper will have ten full questions carrying equal marks. Each full question consisting of 20 marks.
- There will be two full questions (with a maximum of four sub questions) from each module.
- Each full question will have sub question covering all the topics under a module.
- The students will have to answer five full questions, selecting one full question from each module.
Text Books:
- Production and Operations Management R.PaneerSelvam Prentice Hall of India 2002
- Strategic operations Management Robert H. Lowson Vikas Publishing House 2003
Reference Books:
For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App
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For detail Syllabus of all other subjects of BE Silk Technology, 2018 scheme, visit Silk Technology 7th Sem Syllabus for 2018 scheme.
For all (CBSE & Non-CBSC) BE results, visit VTU BE all semester results.