VIsual Communication detailed Syllabus for B Architecture (ARCH), 2018 scheme has been taken from the VTUs official website and presented for the VTU students. For Course Code, Teaching Department, Paper Setting Board, Theory Lectures, Tutorial, Practical/Drawing, Duration in Hours, CIE Marks, Total Marks, Credits and other information, visit full semester subjects post given below. The Syllabus PDF files can also be downloaded from the official website of the university.
For all the other VTU 3rd Sem Syllabus for B.Arch 2018 Scheme, do visit B Architecture 3rd Sem 2018 Scheme. For all the Professional Elective-I 3rd Sem 2018 subjects refer to Professional Elective-I Scheme. The detail syllabus for visual communication is as follows.
Course Objectives:
For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.
.
OUTLINE:
- Visual communication used in day to day life, print, electronic media, advertisement and in art / architecture context – differences and similarities.
- Understanding meaning generation process in visual language.
- Devices of visual language – space, context, scale, associate, transform, crop, frame, distort, abstract, fragment, exaggerate, and subvert, irony.
- Pictograms and ideograms.
- Understanding the differences between logo and symbol. Process of logo creation.
- Hierarchy in visual content being presented.
- Relationship between text and images and their interrelationships.
- Cultural context of meaning generation and aesthetic principles involved.
Reference Books:
- Barnes, Susan B. An Introduction to Visual Communication: From Cave Art to Second Life, Peter Lang Publishing Inc, 2011
- Bergstrom, Bo. Essentials of Visual Communication, Laurence King Publishing, 2009
For detail Syllabus of all other subjects of ARCH, 2018 scheme, visit B Architecture 3rd Sem Syllabus for 2018 scheme.
For all (CBSE & Non-CBSC) B.Arch results, visit VTU B.Arch all semester results.