15MM64A: Marketing and Services Management Office Mgmt 6th Sem Syllabus for Diploma DTE Karnataka C15 Scheme

Marketing and Services Management detail syllabus for Modern Office Management (78), C15 scheme is taken from DTE Karnataka official website and presented for diploma students. The course code (15MM64A), and for exam duration, Teaching Hr/week, Practical Hr/week, Total Marks, internal marks, theory marks, duration and credits do visit complete sem subjects post given below.

For all other office mgmt 6th sem syllabus for diploma c15 scheme dte karnataka you can visit Office Mgmt 6th Sem Syllabus for Diploma C15 Scheme DTE Karnataka Subjects. For all other ELECTIVE-2 subjects do refer to ELECTIVE-2. The detail syllabus for marketing and services management is as follows.

Pre-requisites:

Knowledge of Management:

Course Objectives:

The students shall be able to:

1. Explain the Nature and Scope of Modern Marketing in Liberalization Privatization and Globalization.
2. Explain and analyze the prevailing Marketing Environment.
3. Describe the various intricacies involved in Marketing Mix.
4. Explain the Nature and Scope of Services Management.
5. Explain the Basic Concepts relating to Service Sector Management and describe the application of Travel & Tourism Services, Health Care Services and Educational Services to the Society at large.

Course Outcomes:

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UNIT I: INTRODUCTION TO MARKETING:

Definition – Meaning – Goals – Concepts of Marketing – Approaches to Marketing -Functions of Marketing. Recent Trends in Marketing – E-Business – Tele-Marketing -M-Business – Green Marketing – Retailing – Relationship Marketing – Customer Relationship Management.

UNIT 2: MARKETING ENVIRONMENT:

Meaning – Demographic – Economic – Natural – Technological – Political – Legal -Socio-Cultural Environment – Market Segmentation and Consumer Behavior -Definition – Meaning – Bases – Market Segmentation – Consumer Behavior – Factors influencing Consumer Behavior.

UNIT 3: MARKETING MIX:

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UNIT 4: INTRODUCTION TO SERVICES MANAGEMENT:

Meaning – Characteristics – Classification of Services – Marketing Mix in Service Industry – Growth of Service Sector in India – Service Processes – Designing the Service Process – Service Blueprint – Back Office & Front Office Process.

UNIT 5: SERVICE SECTOR MANAGEMENT:

Tourism and Travel Services – Concept – Nature – Significance – Marketing of Health Care Services – Concept – Nature – Importance – Marketing of Educational Services.

SKILL DEVELOPMENT:

For complete syllabus and results, class timetable and more pls download iStudy. Its a light weight, easy to use, no images, no pdfs platform to make students life easier.

Reference Books:

1. Dr. Shajahan. S; Service Marketing (Concept, Practices & Cases); Himalaya Publishing House; Mumbai; First Edition – Financial Service in India.
2. Philip Kotler – Marketing Management, PHI
3. Rekha. M.P. & Vibha V – Marketing & Services Mgt – VBH.
4. Sunil B. Rao – Marketing & Services Mgt – HPH.
5. Dr. Alice Mani: Marketing & Services Management, SBH.
6. J.C. Gandhi – Marketing Management, TMH
7. Stanton W.J. etzal Michael & Walker, Fundamentals of Management, TMH
8. Jayachandran ; Marketing Management. Excel Books.
9. K. Venkatramana, Marketing Management, SHBP.
10. P N Reddy & Appanniah, Essentials of Marketing Management, HPH
11. Sontakki, Marketing Management, HPH
12. Cengiz Haksever etal – „Service Management and Operations”; Pearson Education.
13. Ramesh and Jayanthi Prasad : Marketing Management I.K. International Publishers
14. K. Karunakaran; Marketing Management, HPH.
15. Davar: Marketing Management.

Note to IA verifier:

The following documents to be verified by CIE verifier at the end of semester

1. Blue books ( 20 marks)
2. Student suggested activities report for 5 marks .
3. Student feedback on course regarding Effectiveness of Delivery of instructions & Assessment Methods.

Model Question Paper:

(CIE)

1. Narrate the meaning of Tele Marketing and Green Marketing.
2. OR
4. OR

Note to IA verifier:

The following documents to be verified by CIE verifier at the end of semester

1. Blue books ( 20 marks)
2. Student suggested activities report for 5 marks and should be assessed
3. Student feedback on course regarding Effectiveness of Delivery of instructions & Assessment Methods.

Model Question Paper:

PART-A

(Answer any SIX Questions from this Section) 6 x 5=30 Marks

1. Narrate the meaning of Tele Marketing and Green Marketing.
2. Explain the Demographic Environment in Marketing.
3. Define Product. List out elements of Product.
4. State the Significance of promotion.
5. Mention the Essentials of packaging.
6. List out the Classification of Services.
7. Define Tourism. List out the Nature of Tourism.
8. Explain the concept of Health Care Services.
9. Explain the importance of Educational Services.

PART-B

(Answer any SEVEN Questions from this Section) 10 x 7 = 70

1. Explain the Functions of Marketing.
2. Explain the Bases of Market Segmentation.
3. Explain the stages of Product Life Cycle.
4. Explain the factors influencing in pricing.
5. Explain the types of Marketing Channels.
6. Define Service. Explain the Characteristics of Service.
7. Explain briefly Marketing Mix in Service Industry.
8. Mention the Role of Travel Services.
9. Explain the importance of Health Care Services.

For detail syllabus of all other subjects of BE Office Mgmt, C15 regulation do visit Office Mgmt 6 syllabus for C15 Regulation.

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