15MM31T: Retail Management Office Mgmt 3rd Sem Syllabus for Diploma DTE Karnataka C15 Scheme

Retail Management detail DTE Kar Diploma syllabus for Modern Office Management (MM), C15 scheme is extracted from DTE Karnataka official website and presented for diploma students. The course code (15MM31T), and for exam duration, Teaching Hr/week, Practical Hr/week, Total Marks, internal marks, theory marks, duration and credits do visit complete sem subjects post given below. The syllabus PDFs can be downloaded from official website.

For all other office mgmt 3rd sem syllabus for diploma c15 scheme dte karnataka you can visit Office Mgmt 3rd Sem Syllabus for Diploma C15 Scheme DTE Karnataka Subjects. The detail syllabus for retail management is as follows.

Pre-requisites:

Knowledge of Elementary Management.

Course Objectives:

The students shall be able to:

1. Apply his mind to enter into the application of Retailing Management
2. Use Human Resources and Administrative Strategies to make use of Retailing Management.
3. Experiment the Application of Merchandising Management.
4. Relate different Pricing and Communication Strategies in Retailing.
5. Show the Application of Stores Design in different Retailing Areas.
6. Show the Application of Stores Layout in different Retailing Areas.

Course Outcomes:

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UNIT I – INTRODUCTION TO THE WORLD OF RETAILING

Definition and Meaning of Retail, Retailing, Retailer – Evolution of Indian Retailing -Functions of Retailing – Types of Retailing – Customer Buying Behavior. 8 Hours

UNIT 2 – HUMAN RESOURCE & ADMINISTRATIVE STRATEGY

Meaning of Human Resource and Administrative Strategy – Organization Structure for Retailing Firm – Human Resources Management in Retailing. 10 Hours

UNIT 3 – MERCHANDISE MANAGEMENT

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UNIT 4 – PRICING & COMMUNICATION STRATEGIES IN RETAILING

Concept of Retail Price – Retail Pricing Strategies – Approaches for setting Prices -Pricing Adjustments – Consumer Responses to Price – Meaning of Retail Promotion – Selection of Promotion Mix – Retail Marketing Mix – Retail Advertisement. 12 Hours

UNIT 5 – STORES MANAGEMENT – I

Meaning of Stores Management – Objectives of Stores Design – Exterior of Store Design – Interior of Store Design 05 Hours

UNIT 6 – STORES MANAGEMENT- II

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Reference Books:

1. Retail Marketing Communication by Sudhakar – PHI Learning.
2. A Textbook of Retailing Management by Dr.Ansuya Angadi, S.Chand & Company Ltd.
3. Retailing Management by Swapna Pradhan – McGraw Hill Companies
4. Retail Management by Gibson G Vedhamani – Jaico Publishing House.

Reference Books:

1. amazon.in/retailing management
2. whitman.syr.edu/programs-and-academics/academics/retail-management
3. www.dmsretail.com
4. www.mica.ac.in/academic-programmes/retail-management

SUGGESTED LIST OF STUDENT ACTIVITY:

• Assignment: At the End of the Coverage of the Syllabus in this particular Subject, a RETAIL BUSINESS DAY is to be conducted in the premises of the Institution by the concerned teaching faculty to assess and to award the FIVE assignment marks to the Students against the following listed factors of evaluation at the rate of ONE mark for every factor of evaluation mentioned herein below:
1. Utilization of the Knowledge Base Gained
2. Salesmanship Skill
3. Art of Selling
4. Negotiation Skills
5. Adoption of Marketing Strategy

Model Question Paper:

(CIE)

1. Explain Consumer Motives which influence Purchasing Decision in Retailing. OR What is Merchandise Management? List out the Advantages of Category Management.
2. What are the benefits of EDLP?
3. What is Retailing and List out the types of Retailing? OR Explain the Concept of Price.
4. What are the benefits of EDLP?

Note to IA verifier:

The following documents to be verified by CIE verifier at the end of semester

1. Blue books ( 20 marks)
2. Student suggested activities report for 5 marks and should be assessed
3. Student feedback on course regarding Effectiveness of Delivery of instructions & Assessment Methods.

Model Question Paper:

PART-A

(Answer any SIX Questions from this Section)

1. Explain Consumer Motives which influence Purchasing Decision in Retailing.
2. What is Retailing and List out the types of Retailing?
3. Draw an Organization Structure for Retail Firm?
4. What are the different types of Organization Structure?
5. What is Merchandise Management? List out the Advantages of Category Management.
6. Explain the Concept of Price.
7. What are the benefits of EDLP?
8. Explain the basis of Selection for Promotion Mix.
9. Define Advertising and mention its objectives.

PART-B

(Answer any SEVEN Questions from this Section) 10 x 7 = 70

1. Explain the functions of Retailer.
2. Explain the functions involved in Human Resource Management in Retail.
3. Explain OTB? Narrate the Advantages of OTB Plan.
4. Explain the Process of Merchandising Planning.
5. What are the Retailing Pricing Strategies? Briefly Explain.
6. Explain the various steps involved in Retail Advertising Campaigns.
7. What do you mean by Category Management and explain its business process.
8. Distinguish between Exterior and Interior Store Design.
9. What is Store Layout and Explain different Types of Store Layout.
10. Briefly Explain the Approaches for setting Prices.

For detail syllabus of all other subjects of BE Office Mgmt, C15 scheme do visit Office Mgmt 3rd Sem syllabus for C15 scheme.

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