15LT63C: Fashion Merchandising Leather Tech 6th Sem Syllabus for Diploma DTE Karnataka C15 Scheme

Fashion Merchandising detail syllabus for Leather And Fashion Technology (68), C15 scheme is taken from DTE Karnataka official website and presented for diploma students. The course code (15LT63C), and for exam duration, Teaching Hr/week, Practical Hr/week, Total Marks, internal marks, theory marks, duration and credits do visit complete sem subjects post given below.

For all other leather tech 6th sem syllabus for diploma c15 scheme dte karnataka you can visit Leather Tech 6th Sem Syllabus for Diploma C15 Scheme DTE Karnataka Subjects. For all other Elective-II subjects do refer to Elective-II. The detail syllabus for fashion merchandising is as follows.

Pre-requisites:

Basic knowledge of apparel industry

Course Objectives:

1. To understand the concepts related to merchandising management systems.
2. To learn the basic elements and principles of Merchandising.
3. To understand the concepts of retailing.
4. To acquire the knowledge of pricing and costing.

Course Outcomes:

For complete syllabus and results, class timetable and more pls download iStudy. Its a light weight, easy to use, no images, no pdfs platform to make students life easier.

UNIT-I INTRODUCTION TO MERCHADISING 8 hrs

Introduction – Understanding Fashion merchandising – Recurring fashion cycle – Seasons Functions of merchandise manager – meaning and definition of fashion merchandising – scope of merchandising – Terminologies – Role of merchandiser – Principles of fashion merchandising – Modern Merchandising.

UNIT – II FASHION MARKET AND MARKETING ENVIRONMENT 8 hrs

Fashion market – introduction, evolution, classification of market – importance of marketing, marketing and selling- size and structure – marketing environment – advertisement , exhibition, trade fairs – micro and macro environment – Trends in marketing environment.

UNIT-III BUYER AND BUYING ACTIVITY 10 hrs

For complete syllabus and results, class timetable and more pls download iStudy. Its a light weight, easy to use, no images, no pdfs platform to make students life easier.

UNIT- IV SOURCING PROCESS AND STRATEGIES 10 hrs

Objectives and Technology of sourcing and Introduction to Global Sourcing – Role of merchandiser in sourcing – Sourcing Options – Internal and External manufacturing – Factors in sourcing decision – Domestic and international sourcing process.

UNIT- V MERCHANDISING MANAGEMENT 8 hrs

Importance of planning and control – planning and control tools strategic planning, marketing and merchandising calendar – line planning and sales forecast – line development – principles, process and technology.

UNIT- VI INTRODUCTION TO RETAILING 8 hrs

For complete syllabus and results, class timetable and more pls download iStudy. Its a light weight, easy to use, no images, no pdfs platform to make students life easier.

Reference Books:

1. Dickerson, Kitty G., “Inside the Fashion Business”, Pearson Education
2. Gini Stephens Frings — Fashion- from concept to consumer, Pearson Education.
3. Elaine Stone, “Fashion Merchandising”, Blackwell Science Ltd., 2000.
4. Gibson, G. Vedomani, Retail Management, Jaico Publishing House, Bangalore
5. Apparel management and merchandising, Dr.M.S. Sheshadri, m.s publication, 2002

LIST OF SOFTWARE/LEARNING WEBSITES

1. http://www.theartcareerproject.com/fashion-merchandising-where-fashion-meetsbusiness/248/
2. http://learn.org/articles/What is Fashion Marketing and Merchandising.html
3. http://www.fashion-schools.org:8080/fashion-merchandiser.html
4. http://www.allartschools.com/fashion-design/fashion-merchandising-job-description

Suggested List of Student Activities:

Note: the following activities or similar activities for assessing CIE (IA) for 5 marks (Any one)

1. Each student should do any one of the following type activity or any other similar activity related to the course and before conduction, get it approved from concerned Teacher and HOD.
2. Each student should conduct different activity and no repeating should occur

1. Visit to different types of retail stores, prepare a report various types of stores in market
2. Visit to exhibition, trade fairs and prepare a report on new products in current trend
3. Visit to a Buying house and prepare a report on role of a merchandiser
4. Prepare a report on Sourcing of raw materials related to fashion products

Course Delivery:

The course will be delivered through lectures and presentations.

Model Question Paper:

(CIE)

1. Describe the principles of fashion merchandising. 5 Or Explain the role of a fashion merchandiser.
2. Describe the recurring fashion cycle. 5 Or Enlist the functions of merchandiser manager.
3. Discuss the importance of marketing to afirm and to a society. 5 Or Distinguish between the marketing and selling.
4. Differentiate between micro and macro environment 5 Or Is marketing an art or a science? Discuss.

Note: Internal Choice may be given in each CO at the same cognitive level (CL).

Model Question Paper:

(SEE)

NOTE:

1. Answer any 6 questions from section A & 7 full questions from section B.
2. Each question carries 5 marks in section A.
3. Each question carries 10 marks in section B.

SECTION – A

1. Explain the role of a fashion merchandiser. 5
2. Is marketing an art or a science? Discuss. 5
3. Describe the qualities of a successful buyer. 5
4. Discuss about global sourcing. 5
5. Explain the importance of marketing planning. 5
6. Explain the various types of retail stores. 5
7. Discuss the scope of fashion merchandising. 5
8. Describe the Letter of Credit. 5
9. Explain the internal and external manufacturer in sourcing. 5

SECTION – B

1. Explain the functions of a merchandiser manager. (6)
2. Explain merchandise planning. (4)
1. Discuss the importance of marketing to a firm and to a society (6)
2. Distinguish between the marketing and selling. (4)
1. Explain the role of a merchandiser in an export house. (5)
2. Describe the qualities of successful buyer. (5)
1. Explain the internal and external manufacturer in sourcing. (6)
2. Describe the objectives of sourcing. (4)
1. Describe sales forecasting. (5)
2. Explain the importance of marketing planning. (5)
1. Classify the various types of retailers. (6)
2. Distinguish between news media and publicity agencies. (4)
1. Describe the recurring fashion cycle. (5)
2. Define fashion merchandising and explain. (5)
1. Explain domestic sourcing process. (5)
2. Describe the international sourcing process. (5)
1. Describe the various trends in marketing environment. (5)
2. Differentiate between micro and macro environment. (5)
1. Describe the buying activity in different types of stores. (6)
2. Differentiate between manufacturer and buying agencies. (4)

For detail syllabus of all other subjects of BE Leather Tech, C15 regulation do visit Leather Tech 6 syllabus for C15 Regulation.

Dont forget to download iStudy for latest syllabus and results, class timetable and more.