15LT54C: VIsual Merchandising Leather Tech 5th Sem Syllabus for Diploma DTE Karnataka C15 Scheme

VIsual Merchandising detail syllabus for Leather And Fashion Technology (68), C15 scheme is taken from DTE Karnataka official website and presented for diploma students. The course code (15LT54C), and for exam duration, Teaching Hr/week, Practical Hr/week, Total Marks, internal marks, theory marks, duration and credits do visit complete sem subjects post given below.

For all other leather tech 5th sem syllabus for diploma c15 scheme dte karnataka you can visit Leather Tech 5th Sem Syllabus for Diploma C15 Scheme DTE Karnataka Subjects. For all other Elective-I subjects do refer to Elective-I. The detail syllabus for visual merchandising is as follows.

Pre-requisites:

Knowledge of basic elements effecting visual presentation of a Product.

Course Objectives:

1. To Understand the various types of Window Display for effective presentation.
2. To understand various types of Store-Layout for promotion of the products.
3. To get an idea of Brand Value & its importance in marketing strategy.
4. To anticipate the future fashion trends and its implementation.

Course Outcomes:

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UNIT-I INTRODUCTION TO VISUAL MERCHANDISING 6 hrs

Definition, Origin, Importance, Objectives – Types of Visual merchandising, advantages, dis advantages of Visual Merchandising – Principles of visual merchandising – Tools used in visual merchandising – Elements of visual merchandising – store front, store layout, store interior and interior display.

UNIT – II WINDOW DISPLAY 8 hrs

Types of Window Display – Promotional display, Institutional display , Importance of Window Display in fashion business, different types of Materials used for Window Display – LightingPrimary lighting, Store illumination, Atmosphere lighting – physical and psychological reactions to color – Color Schemes – analogous, complimentary, contrasting, monochromatic, neutral colours, warm and cool colors- Signage and Graphics.

UNIT-III INTRODUCTION TO STORE MANAGEMENT 12 hrs

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UNIT- IV INTRODUCTION TO BRAND BUILDING 10 hrs

Definition, Types of branding, brand value, brand logo, brand identity, brand loyalty, brand equity, Fundamentals of branding, Brand advertising, Brand communication, competitive strategies, market research, brand image building, Advantages and dis advantages of branding.

UNIT- V THE MERCHANDISE MIX 6 hrs

Introduction, concepts of merchandise mix, merchandise planning – the display calendar, planning a display, promotions and events, the assortments of products, merchandising line, assortment strategy, Role of a visual merchandiser, pal no gram, point of purchase display.

UNIT-VI THE PRESENT AND FUTURE OF VISUAL MERCHANDISING 10 hrs

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Reference Books:

1. Fashion Concept to Consumer, Stephen Fringes
2. Visual merchandising by Martin Plegder
3. Laura L Bliss, Study Guide Visual Merchandising and Display III edition, Fairchild Publications, 1995
4. Visual Merchandising by Tony Morgan, Laurence king, 2011
5. Store Design and Visual Merchandising by Claus Ebster& Marion Garaus, Business Expert press,2011

LIST OF SOFTWARE/LEARNING WEBSITES

1. https://www.shopify.com/retail/120040003-visual merchandising-how-to-create-store designs
2. www.slideshare.net/prithvighag/retail-store-layout design-and-display
3. www.slideshare.net/robertperi;stem/visual-merchandismg-guidelrnes-42014929
4. https://www.retaildoc.com/blog/10-insights-merchandising
5. retaildesignblog.net/category/visual-merchandising

Suggested List of Student Activities:

Note: The following activities or similar activities for assessing CIE (IA) for 5 marks (Any one)

1. Each student should do any one of the following type activity or any other similar activity related to the course and before conduction, get it approved from concerned Teacher and HOD.
2. Each student should conduct different activity and no repeating should occur.

1. Visit to various apparel stores, prepare a report on types of window display
2. Visit to different retails stores, prepare a report on different types of materials used for window display
3. Visit to different apparel stores, accessories stores, Footwear stores, prepare a report on various brands available in the market.
4. Visit to apparel stores, prepare a report on sale promotions on shop floor.

Course Delivery:

• The course will be delivered through lectures and Power point presentations/ Video.

Model Question Paper:

(CIE)

1. Explain the objectives of visual merchandising. 5 Or Describe the importance of Visual merchandising.
2. Explain the different types of Window Display. 5 Or Identify the various color schemes used in window display
3. Describe the different materials used in window display. 5 Or Illustrate any two colors schemes used for window display.
4. Explain the tools used for visual merchandising. 5 Or Distinguish between signage and graphics.

Note: Internal choice may be given in each CO at the same cognitive level (CL).

Model Question Paper:

(SEE)

NOTE:

1. Answer any 6 questions from section A & 7 full questions from section B.
2. Each question carries 5 marks in section A.
3. Each question carries 10 marks in section B.

SECTION – A

1. Describe the elements of visual merchandising. 5
2. Describe the various raw materials used in window display. 5
3. Describe the varioustypes of store layout. 5
4. What are the advantages of brand building? 5
5. Explain the role of a visual merchandiser. 5
6. Explain the various trends in visual merchandising. 5
7. What are the advantages of Visual merchandising? 5
8. What are different typesof props used in Store? 5
9. Sketch Christmas themebased window display. 5

SECTION – B

1. Explain the tools used for visual merchandising. (5)
2. Explain the objectives of visual merchandising. (5)
1. Explain the various typesof Window Displays. (5)
2. Describe the different materials used in window display. (5)
1. Explain the different types of mannequins usedin a store. (5)
2. Describe the different types of store layout. (5)
1. What are the advantages of brand building? (5)
2. Differentiate between brand value and identity. (5)
1. Explain the role of a visualmerchandiser. (6)
2. Define planogram and explain briefly. (4)
1. Explain the various national and international trends in visual merchandising. (6)
2. Discuss the various themes used for window display. (4)
1. Explain the various types of props and fixtures used ina store. (7)
2. Describe 3-D dimensional dressing. (3)
1. Distinguish between interior and exterior stores. (7)
2. Explain the various types of dress forms used in a store. (3)
1. Discuss the various types of branding, brand advertising and brand communication. (7)
2. Explain the brand loyalty. (3)
1. Discuss the present and future prospects of visual merchandising. (7)
2. Write a short note on seasonal display. (3)

For detail syllabus of all other subjects of BE Leather Tech, C15 regulation do visit Leather Tech 5 syllabus for C15 Regulation.

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