15FT62T: Fashion Merchandising & Retail Management Apparel & FT 6th Sem Syllabus for Diploma DTE Karnataka C15 Scheme

Fashion Merchandising & Retail Management detail DTE Kar Diploma syllabus for Apparel Design And Fabrication Technology (FT), C15 scheme is extracted from DTE Karnataka official website and presented for diploma students. The course code (15FT62T), and for exam duration, Teaching Hr/week, Practical Hr/week, Total Marks, internal marks, theory marks, duration and credits do visit complete sem subjects post given below. The syllabus PDFs can be downloaded from official website.

For all other apparel & ft 6th sem syllabus for diploma c15 scheme dte karnataka you can visit Apparel & FT 6th Sem Syllabus for Diploma C15 Scheme DTE Karnataka Subjects. The detail syllabus for fashion merchandising & retail management is as follows.

Pre-requisites:

Knowledge of Basic Professional Skills in merchandising & retail management

Course Objectives:

1. Analyze the role of merchandiser
2. Identifying and evaluate the sources of supply.
3. Summarize the importance of visual merchandising
4. Inculcate different methods of display
5. Adopt different types of marketing and retailing procedure

Course Outcomes:

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UNIT-I

MARKETING

1. Introduction and definition
2. Factors influencing marketing concept
3. Market segment
4. Classification of market-domestic, national, international and E-market
5. Marketing mix and product mix
6. Range planning
7. Study of4 pS – product, price, place, promotion
8. COSTING AND PRICING STRATERIGIES (Costing principles-cost of goods-direct materials, direct labor, manufacturing overhead), (Costing strategies-direct costing, absorption, and activity based, blended) , (Pricing strategies—rigid calculation, subjective pricing)

UNIT-II

FASHION MARKETINGAND FORECASTING 9 Hrs

1. Introduction
2. Size and structure of fashion market – micro and macro
3. Market Weeks – Trade Fairs, fashion fares, Fair growth.
4. Development of Fashion forecasting process
5. Forecast reports: -Fibre, Fabric and colour.
6. Short and Long term forecasting

UNIT- III

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UNIT-IV

VISUAL MERCHANDISING

1. Introduction to sourcing
2. The phases of sourcing-
3. Selection of buyers, Buying house, buying agency
4. Role of merchandiser in apparel industry
5. Merchandising Calendar and Display calendar
6. Elements of visual merchandising
7. Qualities of a visual merchandiser

UNIT-V

STORE PLANNING AND DISPLAY

1. Fixtures used in store planning
2. Types of mannequins
3. Study of props
4. Types of signage
5. Graphics
6. Color, store lighting , music
7. Window display—window glass, side walls

UNIT-VI

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SEMINAR

Every student to select one of the following topics for the seminar.

1. Merchandising Management
2. Types of sourcing
3. Export Import Documentation
4. International Fashion Designers
5. Fashion Centres

Indicative Reference:

1. Fashion Marketing, Mike Easey 1995, Oxford University press to Wynford Drive, Donÿ Mills, Ontario.
2. Introduction to Fashion Design, Patrick John Ireland, 1992, B.T Batsford Ltd., 583,ÿ Fullham Road, London.
3. Fashion Designÿ & Product development, Haroldcars/ John Pomeroy, 1992, Black Well Science, Inc., 238, Main Street, Cambridge.
4. Marketing, R.S.N. Pillai and Bagavathi, S. Chand & Co ltd Newdelhi – 1987.
5. Marketing Principle and methods by Philip C.F and Duneon D.T, Irwin publications.
6. Principles of Marketing by Backman T.N. Maynard H.H and Davidson W.R, Ronald Press Company New York 1970.
7. Fashion Marketing by John Fayer Weather.
8. Retail Fashion Promotion and Advertising. New York,» Macmillan Berman,
9. Retail Management. New Jersey, Prentice Hall» Lucas, G. H. (1996), Retail Management,
10. Kotler, Philip, Marketing Management
11. Fundamentals of Marketing – Stanton, William J. A & Walker, Bruce, – TataMcGrawHill
12. Fashion Marketing – Mike Easey ed. – Oxford, Blackwell Science Ltd. A
13. A.Jeannette Jarrow, Miriam Guerreiro and Beatrice Judelle, “Inside the Fashion Business”,.

Dickerson, Kitty G., “Inside the Fashion Business”, Pearson Education Asia Publishing, 2004.

14. Frings, Gini Stephens, “Fashion: From Concepts to Consumer”, Prentice-Hall of India, 8th edition, 2004.
15. Visual Merchandising and display – Martin M pegler

Related e -References:

1. https://www.youtube.com/watch?v=sNcpVcM5-h0
2. https://www.youtube.com/watch?v=tOjkQfzE0mY
3. https://www.youtube.com/watch?v=jk-yuaPQZBs
4. https://www.youtube.com/watch?v=GUdrpypTkVs
5. https://www.youtube.com/watch?v=Ohn-xU0iU 8
6. https://www.youtube.com/watch?v=udxZ8G4VXZU
7. https://www.youtube.com/watch?v=x QtKoOc4K
8. https://www.youtube.com/watch?v=eXrJ4rKEwkg
9. https://www.youtube.com/watch?v=RMdTXeWGBDc
10. https://www.youtube.com/watch?v=vI5QXTzq yw
11. https://www.youtube.com/watch?v=PFLlR82HIKg
12. https://www.youtube.com/watch?v=PFLlR82HIKg

Model Question Paper:

(CIE)

1. Define Marketing Mix and explain
2. Classify market and explain

OR

3. Discuss the costing principles
4. Describe Micro and Macro marketing

OR

5. Describe long term forecasting process
6. Discuss the influence of Market Weeks in fashion marketing

Model Question Paper:

PART-A

ANSWER ANY SIX QUESTIONS, EACH QUESTION CARRIES FIVE MARKS

1. Explain briefly range planning A 1
2. Explain Merchandising calendar A 1
3. Discuss the role of buying house in merchandising A 2
4. Define Sourcing and explain A 2
5. Write the importance of visual merchandising R/A 3
6. Define Props and explain A 4
7. Write the importance of graphics in display shop R/A 4
8. Define market segment and explain A 5
9. Describe retailing A 6

PART-B

ANSWER ANY SEVEN QUESTIONS, EACH QUESTION CARRIES TEN MARKS

1. Explain the role of merchandiser in apparel industry A 1
2. Sketch a chart and explain six month merchandise plan U/A 1
3. Explain selection of buyers in brief A 2
4. Discuss the different phases of sourcing A 2
5. Sketch a chart and explain display calendar R/A 3
6. Classify mannequins and explain A 4
7. Write and explain different fixtures used in window display R/A 4
8. Discuss the influencing factors for marketing concept A 5
9. Explain types of stores A 6
10. Define retailing and scope of retail A 6

For detail syllabus of all other subjects of BE Apparel & Ft, C15 scheme do visit Apparel & Ft 6th Sem syllabus for C15 scheme.

Dont forget to download iStudy Syllabus App for latest syllabus and results, class timetable and more.