Tourism Marketing Hotel Magmt 6th Sem Syllabus for Diploma BTEUP 2017

Tourism Marketing detail BTEUP Diploma syllabus for Hotel Management, effective from 2017 is collected from BTEUP 2017 Syllabus official website and presented for diploma students. The course details such as exam duration, Teaching Hr/week, Practical Hr/week, Total Marks, internal marks, theory marks, duration and credits do visit complete sem subjects post given below. The syllabus PDFs can be downloaded from official website.

For all other hotel magmt 6th sem bteup diploma syllabus 2017 you can visit Hotel Magmt 6th Sem BTEUP Diploma Syllabus 2017 Subjects. The detail syllabus for tourism marketing is as follows.

Rationale:

This course familarises the students with Marketing concepts, techniques and skills as required in the marketing to tourism products and attractions.

Unit 1 Understanding Entrepreneurship and Management

1. Introduction to Tourism Marketing – Approaches, Relevance and Role
2. Market Segmentation
3. Tourism Markets: International and Domestic

Unit 2 Market Analysis

For complete syllabus and results, class timetable and more pls download iStudy Syllabus App. It’s a lightweight, easy to use, no images, no pdfs platform to make students life easier.

Unit 3 Developmental Role of Marketing

1. Role of Public Organization
2. Role of Local Bodies
3. Role of NGOs
4. Socially Responsible Marketing
5. Social Marketing

Unit 4 Marketing Mix

1. Product Designing
2. Pricing Strategies
3. Promotion Strategies
4. Distribution Strategies
5. The Fifth P: People, Process and Physical Evidence

Unit 5 Marketing Mix: Specific Situations

For complete syllabus and results, class timetable and more pls download iStudy Syllabus App. It’s a lightweight, easy to use, no images, no pdfs platform to make students life easier.

Unit 6 Destination Marketing

1. Regions, Cities, Leisure Spots
2. Events, Activates, Individuals
3. Shopping, Education and Culture
4. Marketing Local Foods

Unit 7 Accommodation Marketing

1. Star Category Hotels
2. Alternate’ Accommodation
3. Supplementary Accommodation
4. Linkages in the Trade

Unit 8 Transport and Travel Services Marketing

For complete syllabus and results, class timetable and more pls download iStudy Syllabus App. It’s a lightweight, easy to use, no images, no pdfs platform to make students life easier.

For detail syllabus of all other subjects of BE Hotel Magmt, effective from 2017 do visit Hotel Magmt 6th Sem BTEUP syllabus for 2017.

Dont forget to download iStudy Syllabus App for latest syllabus and results, class timetable and more.