Strategic Management Hotel Magmt 5th Sem Syllabus for Diploma BTEUP 2017

Strategic Management detail BTEUP Diploma syllabus for Hotel Management, effective from 2017 is collected from BTEUP 2017 Syllabus official website and presented for diploma students. The course details such as exam duration, Teaching Hr/week, Practical Hr/week, Total Marks, internal marks, theory marks, duration and credits do visit complete sem subjects post given below. The syllabus PDFs can be downloaded from official website.

For all other hotel magmt 5th sem bteup diploma syllabus 2017 you can visit Hotel Magmt 5th Sem BTEUP Diploma Syllabus 2017 Subjects. The detail syllabus for strategic management is as follows.

Unit 1 ORGANISATIONAL STRATEGY

1. MISSION
1. Mission Statement Elements and its importance
2. OBJECTIVES
1. Necessity of formal objectives
2. Objective Vs Goal
3. STRATEGY
1. DEVELOPING STRATEGIES

• Adaptive Search
• Intuition search
• Strategic factors
• Picking Niches
• Entrepreneurial Approach

Unit 2 ENVIRONMENTAL AND INTERNAL RESOURCE ANALYSIS

1. Need for Environmental Analysis
2. Key Environmental Variable Factors
3. Opportunities and Threats
1. Internal resource analysis
4. Functional Areas Resource Development Matrix
5. Strengths and Weaknesses
1. Marketing
2. Finance
3. Production
4. Personnel
5. Organization

Unit 3 STRATEGY FORMULATION

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Unit 4 STRATEGIC ANALYSIS AND CHOICE (ALLOCATION OF RESOURCES)

1. FACTORS INFLUENCING CHOICE
1. Strategy formulation
2. INPUT STAGE
1. Internal factor evaluation matrix
2. External factor evaluation matrix
3. Competitive profile matrix
3. MATCHING STAGE
1. Threats opportunities

• weaknesses
• strengths matrix (TOWS)

2. Strategic position and action evaluation matrix (SPACE)
3. Boston consulting group matrix (BCGM)
4. Internal – External matrix
5. Grand Strategy matrix
4. DECISION STAGE
1. Quantitative Strategic Planning matrix (QSPM)

Unit 5 POLICIES IN FUNCTIONAL AREAS

1. POLICY
2. PRODUCT POLICIES
3. PERSONNEL POLICIES
4. FINANCIAL POLICIES
5. MARKETING POLICIES
6. PUBLIC RELATION POLICES

Unit 6 STRATEGIC IMPLEMENTATION REVIEW AND EVALUATION

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Reference Books:

Business Policy By Azhar Kazmi

For detail syllabus of all other subjects of BE Hotel Magmt, effective from 2017 do visit Hotel Magmt 5th Sem BTEUP syllabus for 2017.

Dont forget to download iStudy Syllabus App for latest syllabus and results, class timetable and more.