Industrial Promotion, Marketing & Export detail BTEUP Diploma syllabus for Leather Technology (Footwear), effective from 2018, is collected from BTEUP 2017 Syllabus official website and presented for diploma students. The course details such as exam duration, Teaching Hr/week, Practical Hr/week, Total Marks, internal marks, theory marks, duration and credits do visit complete sem subjects post given below. The syllabus PDFs can be downloaded from official website.
For all other leather tech (footwear) 6th sem bteup diploma syllabus 2018 you can visit Leather Tech (Footwear) 6th Sem BTEUP Diploma Syllabus 2018 Subjects. The detail syllabus for industrial promotion, marketing & export is as follows.
Rationale:
The success of an industry depends upon the continuous demand of finished product in national and international market. It becomes are important function on the part of industry to communication the users special leather of the finished goods. Marketing, Advertising, Training of sales personnel, Export marketing. The designed responsibilities it he is equiped with knowledge and shell of industrial promotion and export marketing.
SECTION A
A. INDUSTRIAL PROMOTION :
1. GROWTH AND CONTRIBUTION OF LEATHER GOODS INDUSTRY :
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2. NATIONAL POLICY ON THE DEVEOPMENT OF FOOTWAR AND LEATHER GOODS INDISTRY :
National policy on the development of footwar and leather quods industry. Sizes of units – Iny cottage, small, medium and large scale industry.
3. FACILITIES OFFERED FOR SETTING UP OF FOOTWEAR AND LEATHER QUODS INDUSTRY :
Facilities offered for setting up of footwar and leather quode industries by the following agencies –
- Khadi adn Village Industry Commission Board
- District Industies Centres
- Co-operatives
- Small Industries Development Organisation
- Bharat Leather Corporation
- CLRI
C Financial Institutions
SECTION B
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1. MARKETING CONCEPT :
Meaning, social marketing, integrated marketing, role or importance, function.
2. MARKETING STRAGEGY AND MARKET SEGMENTATION :
Meaning, Purpose, Methods of marketing segmentation,
Marketing strategy – Meaning, Types of marketing strategy.
3. MARKETING RESEARCH :
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4. SALES FORECASTING :
Meaning, sales forecasting periods, factors effecting sales forecast, sales forecast procedure. Methods or techniques of sales forecasting, importance.
5. PRODUCT ITEM, PRODUCT LINE AND PRODUCT MIX :
Product mix, The optimal product mix, Influence of manufactures objectives on the product mix, Reasons of changes in product mix, Meaning and origin of fashion, Fashion adoption process, Marketing and fashion.
6. PROCUCT PLANNING AND DEVELOPMENT :
Product planning, Product modification, Product innovation and Product elimination.
7. PRODUCT IDENTIFICATION :
Product branding, Packaging, Labelling and warranty/guarantee series.
8. MANAGEMENT OF DALES FORCE :
Sales Force – Slection, Training, Remuneration supervision and control, Evaluation of sales man’s performance.
9. ADVERTISING MANAGEMENT AND DECISION :
Meaning, objectives, Types of advertising; Control of the advertising programme, Means or Media of advertising promotional advertising, Essentials of a good advertising copy, Advertising in India.
10. SALES PROMOTION :
Meaning of sales promotion, Objects, Functions and Importance of sales promotion, Types and methods of sales promotion.
SECTION C
C. EXPORT :
1. EXPORTS :An Engine of Growth :
Meaning of export, Indian Export. Growth potential and perpective Foreign Trade Policy.
2. GOLDEN RULES :
Golden rules for sucessful exporting.
3. PRELIMINATRIES FOR STARTING EXPORT BUSINESS :
Setting up and appropriate business organization, Choosing appropriate mode of operation, Naming the business, Selecting product, Selecting overseas market, Selecting channels of distribution, Export pricing and costing.
4. REGISTRATION OF EXPORTERS :
Registration with RBI, Registration with Regionla authorities of Director General of Foreign Trade for obtaining Exporter Code Number, Registration with Export Promotion Councils.
5. APPOINTING OVERSEAS AGENTS :
Meaning and check list for careful selection of overseas agent, speciman agency agreement.
6. ONTAINING EXPORT LICENCE :
Application for an export licence/certificate/permission.
7. OBTAINING EXPORT CREDIT INSURANCE :
Obtaining export credit insurance.
8. ARRANGING FINANCE FOR EXPORTS :
Preshipment finance, Post shipment finance in Indian Rupees, Gold Card Scheme, Fortaiting Finance; External Commercial Borrowing, EXIM Bank Finance.
9. UNDERSTANDING FOREIGN EXCHANGE RATES :
Exchange rates, System of exchange rate, Direct and Indirect quotation, Forward contracts, Procuring/Manufacturing goods for export and their inspection IS/ISO 9000 and ISO 14000.
10. Labelling, Packaging, Packing and Marketing goods for export.
11. EXCISE PROCEDURES :
Procedure for registration, assesment duty.
12. Insurance goods againt, Marine risks
CIF and FBO.
13. PREPARING EXPORTS DOCUMENTS :
Documents for declaration of goods, Documents for transportation of goods, Documents for customers clearance of goods, other documents.
NOTE : Market survey and industrial visit should be done for practical experience of above topic.
For detail syllabus of all other subjects of BE Leather Tech (Footwear), effective from 2018 do visit Leather Tech (Footwear) 6th Sem BTEUP syllabus for 2018.
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