E-Commerce and Digital Marketing detail BTEUP syllabus for Information Technology, effective from 2019-2020, is collected from BTEUP 2017 Syllabus official website and presented for diploma students. PDF download is possible from official site but you can download the istudy mobile app for syllabus on mobile. The course details such as exam duration, Teaching Hr/week, Practical Hr/week, Total Marks, internal marks, theory marks, duration and credits do visit complete sem subjects post given below. The syllabus PDFs can be downloaded from official website.
For all other bteup syllabus 4th sem information tech 2019-2020 you can visit BTEUP Syllabus 4th Sem Information Tech 2019-2020 Subjects. The detail syllabus for e-commerce and digital marketing is as follows.
Rationale:
The course is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, conversion optimization, web analytics, content marketing, email and mobile marketing. Digital marketing is one of the world’s fastest growing disciplines.
Learning Outcomes:
After undergoing the subject, the students will be able to:
- understand concepts of E-Commerce.
- identify core concepts of digital marketing and the role of digital marketing in business.
- develop marketing strategies based on product, price, place and promotion objectives.
- understand how they can use digital marketing to increase sales and grow their business
- formulate marketing strategies that incorporate psychological and sociological factors which influence consumers.
- hands on experience in using Analytics Tools eg: Google Analytics for report extraction and campaign measurement.
- analyze marketing problems and provide solutions based on a critical examination of marketing information.
- understand the opportunities for deploying emerging digital marketing media and techniques.
- implement online campaigns for your business and marketing problems within the organization by learning AdWords Campaign Management
1. Electronics Commerce, advantages and disadvantages. (10 Periods)
For complete syllabus and results, class timetable and more pls download iStudy Syllabus App. It’s a lightweight, easy to use, no images, no pdfs platform to make students life easier.
2. E-Commerce Payment: (06 Periods)
Payment Gateway, Modes of Electronic Payment, Threats & protections for ecommerce payment system
3. Principles of Digital Marketing (06 Periods)
Defining Digital Marketing , Setting Digital Marketing Objectives, Set of activities of digital marketing: Search Engine Optimization, SEO, Search Engine Marketing -Google AdWords, Social Media Marketing: Facebook, LinkedIn, YouTube, Display Advertising – Contextual, Behavioral, Targeted, Content Marketing & Blogging,
Lead Generation : Marketing Offer – Attractive / Relevant Offer, Landing Page -Offer’s details with form, Conversion Page – Thank you page, Email Marketing, Video Marketing, Responsive Design, Google Analytics
4. Search Engine Optimization (10 Periods)
For complete syllabus and results, class timetable and more pls download iStudy Syllabus App. It’s a lightweight, easy to use, no images, no pdfs platform to make students life easier.
5. Google AdWords (06 Periods)
Setting up Google AdWords Campaigns – that avails high ranking at low cost, Content Structuring, Understanding Quality Score, Finding and selecting the right Keywords, Keywords Matching Options, Campaign Setup procedure, Ads and Ad Groups, Organizing Ad Groups, Creating Effective Ads, Optimizing Landing Pages, Bid Management, Negative Keywords, Analytics – Measure and fine-tune, Remarketing Campaigns – How to configure, Setup and Monitor them?, YouTube Video Ad Campaigns
6. Google Analytics (08 Periods)
Getting Started with Google Analytics, Understanding Dashboard – Audience | Advertising | Traffic Source | Content | Conversions, Taking decisions based on Analytics Reporting, Defining Business Goals and Objectives, Tracking Social Media Traffic, Tracking SEO Traffic, Integrating your Google AdWords campaigns into Google Analytics, Measuring Tools and Methods, Measuring your Site’s ROI, Introduction to Goal Conversion – Tracking the Conversions, Configuring UTMs (Custom URLs), Google Tag Manager – a brief overview.
7. Social Media Marketing (10 Periods)
For complete syllabus and results, class timetable and more pls download iStudy Syllabus App. It’s a lightweight, easy to use, no images, no pdfs platform to make students life easier.
Instructional Strategy:
Since the entire course content is web based, students can practice it online. The teachers should have practice on this framework. Entire course is hands-on based so practicals should be conducted in the laboratory.
Means of Assessment:
- Assignments
- Viva-voce
- Written examination
- Practical Tasks
List of Experiments:
- Create SEO Friendly Web Pages
- Submit Website in various search Engines
- Content Writing
- Build a Network of Partner Websites to Get Influence on the SERP and Jump up to 30+ Positions
- Develop a Facebook Customized Page Tab
- Create and Write a blog.
- Write an email newsletter
- Make a video and Youtube Channel
- Create infographics
- Create Google Adword Account and make use of Keyword Planner
- Create and Use Google Analytics Account
- Create refer-a-friend or bookmark this page links on your site
- Create Google Map on Places for Business
- Understanding Plagiarism Checker tools
- Understanding various SEO Tools like woorank, seositecheckup, seoquake, similarweb, siteliner, etc.
- Creating XML Sitemap and robot.txt files
Text Books:
- Digital Marketing by Vandana Ahuja, published by Oxford Publication
- Fundamentals of Digital Marketing by Puneet Bhatia, published by Pearson.
- E-books/e-tools/relevant software to be used as recommended by AICTE/NITTTR, Chandigarh.
For detail syllabus of all other subjects of BE Information Tech, effective from 2019-2020 do visit Information Tech 4th Sem BTEUP syllabus for 2019-2020.
Dont forget to download iStudy Syllabus App for latest syllabus and results, class timetable and more.