Digital and Social Media Marketing detail syllabus for Food Technology (FT), 2019-20 scheme is taken from AKTU official website and presented for AKTU students. The course code (ROE081), and for exam duration, Teaching Hr/Week, Practical Hr/Week, Total Marks, internal marks, theory marks, and credits do visit complete sem subjects post given below.
For all the other ft 8th sem syllabus for b.tech 2019-20 scheme aktu you can visit FT 8th Sem syllabus for B.Tech 2019-20 Scheme AKTU Subjects. For all the other Open Elective-II subjects do refer to Open Elective-II. The detail syllabus for digital and social media marketing is as follows.
Unit I
Introduction to Digital Marketing: The new digital world – trends that are driving shifts from traditional marketing practices to digital marketing practices, the modern digital consumer and new consumer’s digital journey. Marketing strategies for the digital world-latest practices.
Unit II
For complete syllabus, results, class timetable and more kindly download iStudy. It is a lightweight, easy to use, no images, no pdfs platform to make student’s life easier.
Unit III
Acquiring & Engaging Users through Digital Channels: Understanding the relationship between content and branding and its impact on sales, search engine marketing, mobile marketing, video marketing, and social-media marketing. Marketing gamification, Online campaign management; using marketing analytic tools to segment, target and position; overview of search engine optimization (SEO).
Unit IV
Designing Organization for Digital Success: Digital transformation, digital leadership principles, online P.R. and reputation management. ROI of digital strategies, how digital marketing is adding value to business, and evaluating cost effectiveness of digital strategies
Unit V
For complete syllabus, results, class timetable and more kindly download iStudy. It is a lightweight, easy to use, no images, no pdfs platform to make student’s life easier.
Text Books:
- Moutsy Maiti: Internet Mareting, Oxford University Press India
- Vandana, Ahuja; Digital Marketing, Oxford University Press India (November, 2015).
- Eric Greenberg, and Kates, Alexander; Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment; McGraw-Hill Professional (October, 2013).
- Ryan, Damian; Understanding Digital Marketing: marketing strategies for engaging the digital generation; Kogan Page (3rd Edition, 2014).
- Tracy L. Tuten & Michael R. Solomon: Social Media Marketing (Sage Publication)
For the detailed syllabus of all the other subjects of B.Tech Ft, 2019-20 regulation do visit Ft 8th Sem syllabus for 2019-20 Regulation.
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