{"id":867,"date":"2023-01-31T17:24:51","date_gmt":"2023-01-31T17:24:51","guid":{"rendered":"https:\/\/www.inspirenignite.com\/ts\/22mba25e5-entrepreneurial-marketing-syllabus-for-mba-entrepreneurship-4th-sem-r22-regulation-jntuh\/"},"modified":"2023-01-31T17:24:51","modified_gmt":"2023-01-31T17:24:51","slug":"22mba25e5-entrepreneurial-marketing-syllabus-for-mba-entrepreneurship-4th-sem-r22-regulation-jntuh","status":"publish","type":"post","link":"https:\/\/www.inspirenignite.com\/ts\/22mba25e5-entrepreneurial-marketing-syllabus-for-mba-entrepreneurship-4th-sem-r22-regulation-jntuh\/","title":{"rendered":"22MBA25E5: Entrepreneurial Marketing Syllabus for MBA (Entrepreneurship) 4th Sem R22 Regulation JNTUH"},"content":{"rendered":"<p align=\"justify\">Entrepreneurial Marketing detailed Syllabus for MBA (Entrepreneurship), R22 regulation has been taken from the <a href=\"https:\/\/jntuh.ac.in\/syllabus\/\" style=\"color: inherit\" rel=\"nofollow noopener\" target=\"_blank\">JNTUH<\/a> official website and presented for the students affiliated to JNTUH course structure. For Course Code, Subject Names, Theory Lectures, Tutorial, Practical\/Drawing, Credits, and other information do visit full semester subjects post given below. The Syllabus PDF files can also be downloaded from the universities official website.<\/p>\n<p align=\"justify\">For all other MBA (Entrepreneurship) 4th Sem Syllabus for R22 Regulation JNTUH, do visit <a href=\"..\/mba-entrepreneurship-4th-sem-syllabus-for-r22-regulation-jntuh\">MBA (Entrepreneurship) 4th Sem Syllabus for R22 Regulation JNTUH Subjects<\/a>. The detailed Syllabus for entrepreneurial marketing is as follows.    <\/p>\n<h4>Course Objectives:<\/h4>\n<p id=\"istudy\" style=\"text-align:center\">For the complete Syllabus, results, class timetable, and many other features kindly download the <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy\" rel=\"nofollow noopener\" target=\"_blank\">iStudy App<\/a><br \/><b> It is a lightweight, easy to use, no images, and no pdfs platform to make students&#8217;s lives easier.<\/b><br \/><a href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy&amp;pcampaignid=pcampaignidMKT-Other-global-all-co-prtnr-py-PartBadge-Mar2515-1\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/play.google.com\/intl\/en_us\/badges\/static\/images\/badges\/en_badge_web_generic.png\" alt=\"Get it on Google Play\" style=\"height:65px\"><\/a>.    <\/p>\n<h4>Course Outcomes:<\/h4>\n<p>    Students will be able to:<\/p>\n<ul>\n<li>Understand Marketing mix of an enterprise.<\/li>\n<li>Learn the Growth and marketing strategies.<\/li>\n<li>Learn Market Development strategies.<\/li>\n<li>Understand entrepreneurial communication.<\/li>\n<li>Understand the importance of entrepreneurial marketing.<\/li>\n<\/ul><\/div>\n<div>\n<h4>Unit &#8211; I<\/h4>\n<p>    Introduction to Entrepreneurial Marketing: Meaning, Characteristics, Functions, Marketing Challenges, Marketing Mix (6P\u00ef\u00bf\u00bds). Identifying Entrepreneurial Marketing Opportunities, Market Research, Demand Forecasting.\n  <\/p><\/div>\n<div>\n<h4>Unit &#8211; II<\/h4>\n<p id=\"istudy\" style=\"text-align:center\">For the complete Syllabus, results, class timetable, and many other features kindly download the <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy\" rel=\"nofollow noopener\" target=\"_blank\">iStudy App<\/a><br \/><b> It is a lightweight, easy to use, no images, and no pdfs platform to make students&#8217;s lives easier.<\/b><br \/><a href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy&amp;pcampaignid=pcampaignidMKT-Other-global-all-co-prtnr-py-PartBadge-Mar2515-1\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/play.google.com\/intl\/en_us\/badges\/static\/images\/badges\/en_badge_web_generic.png\" alt=\"Get it on Google Play\" style=\"height:65px\"><\/a>.    <\/p>\n<h4>Unit &#8211; III<\/h4>\n<p>    Growth Strategies and Models: Growth Strategies: Concept and Forms, Internal, External and Co-operative Growth strategies. Growth Models: Lifecycle and Phase Model, Integrated Lifecycle Model (Evolutionary), Greiner\u00ef\u00bf\u00bds Growth Model (Revolutionary), and Complexity Management (Process) Model.\n  <\/p><\/div>\n<div>\n<h4>Unit &#8211; IV<\/h4>\n<p>    Entrepreneurial Market Development Strategies: Positioning, Segmentation, Targeting, Entrepreneurial Communication Strategy, Entrepreneurial Pricing Strategy, Entrepreneurial Distribution Strategy, Building Customer Relationships, Marketing Plans.\n  <\/p><\/div>\n<div>\n<h4>Unit &#8211; V<\/h4>\n<p id=\"istudy\" style=\"text-align:center\">For the complete Syllabus, results, class timetable, and many other features kindly download the <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy\" rel=\"nofollow noopener\" target=\"_blank\">iStudy App<\/a><br \/><b> It is a lightweight, easy to use, no images, and no pdfs platform to make students&#8217;s lives easier.<\/b><br \/><a href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy&amp;pcampaignid=pcampaignidMKT-Other-global-all-co-prtnr-py-PartBadge-Mar2515-1\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/play.google.com\/intl\/en_us\/badges\/static\/images\/badges\/en_badge_web_generic.png\" alt=\"Get it on Google Play\" style=\"height:65px\"><\/a>.    <\/p>\n<h4>Suggested Readings:<\/h4>\n<ul>\n<li>Edwin J. Nijssen, Entrepreneurial marketing An Effectual Approach 2e, Routledge, 2017.<\/li>\n<li>Ian Chaston, Entrepreneurial Marketing: Sustaining Growth in All Organisations, Palgrave Macmillan, 2016.<\/li>\n<li>Marc Longman, Entrepreneurial Marketing: A Guide for Startups and Companies with Growth Ambitions, Garant Publishers, 2011.<\/li>\n<li>Bruce D. Buskirk, Molly Lavik, Entrepreneurial Marketing: Real Stories and Survival Strategies, Thomson, 2004.<\/li>\n<li>Zubin Sethna, Paul Harrigan, Rosalind Jones, Entrepreneurial Marketing Global Perspectives, Emerald Group Publishing, 2013.<\/li>\n<li>Leonard Lodish, Howard Lee Morgan, Amy Kallianpur, Entrepreneurial Marketing, Wiley Publishers, 2001.<\/li>\n<\/ul><\/div>\n<p align=\"justify\">For detail Syllabus of all other subjects of MBA Entrepreneurship, R22 scheme do visit <a href=\"..\/category\/entp+4th-sem\">Entrepreneurship 4th Sem Syllabus for R22 scheme<\/a>.<\/p>\n<p align=\"justify\">For all the MBA results, visit <a href=\"https:\/\/www.inspirenignite.com\/ts\/category\/results\/jntuh-results\/\">JNTUH MBA Entrepreneurship all semester results<\/a> direct links.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entrepreneurial Marketing detailed Syllabus for MBA (Entrepreneurship), R22 regulation has been taken from the JNTUH official website and presented for the students affiliated to JNTUH course structure. For Course Code, [&hellip;]<\/p>\n","protected":false},"author":2344,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[30,34],"tags":[],"class_list":["post-867","post","type-post","status-publish","format-standard","hentry","category-4th-sem","category-entp"],"_links":{"self":[{"href":"https:\/\/www.inspirenignite.com\/ts\/wp-json\/wp\/v2\/posts\/867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inspirenignite.com\/ts\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inspirenignite.com\/ts\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/ts\/wp-json\/wp\/v2\/users\/2344"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/ts\/wp-json\/wp\/v2\/comments?post=867"}],"version-history":[{"count":0,"href":"https:\/\/www.inspirenignite.com\/ts\/wp-json\/wp\/v2\/posts\/867\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.inspirenignite.com\/ts\/wp-json\/wp\/v2\/media?parent=867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/ts\/wp-json\/wp\/v2\/categories?post=867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/ts\/wp-json\/wp\/v2\/tags?post=867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}