{"id":817,"date":"2023-01-31T17:21:27","date_gmt":"2023-01-31T17:21:27","guid":{"rendered":"https:\/\/www.inspirenignite.com\/ts\/22mba20m2-sales-and-promotion-management-syllabus-for-mba-marketing-3rd-sem-r22-regulation-jntuh\/"},"modified":"2023-01-31T17:21:27","modified_gmt":"2023-01-31T17:21:27","slug":"22mba20m2-sales-and-promotion-management-syllabus-for-mba-marketing-3rd-sem-r22-regulation-jntuh","status":"publish","type":"post","link":"https:\/\/www.inspirenignite.com\/ts\/22mba20m2-sales-and-promotion-management-syllabus-for-mba-marketing-3rd-sem-r22-regulation-jntuh\/","title":{"rendered":"22MBA20M2: Sales and Promotion Management Syllabus for MBA (Marketing) 3rd Sem R22 Regulation JNTUH"},"content":{"rendered":"<p align=\"justify\">Sales and Promotion Management detailed Syllabus for MBA (Marketing), R22 regulation has been taken from the <a href=\"https:\/\/jntuh.ac.in\/syllabus\/\" style=\"color: inherit\" rel=\"nofollow noopener\" target=\"_blank\">JNTUH<\/a> official website and presented for the students affiliated to JNTUH course structure. For Course Code, Subject Names, Theory Lectures, Tutorial, Practical\/Drawing, Credits, and other information do visit full semester subjects post given below. The Syllabus PDF files can also be downloaded from the universities official website.<\/p>\n<p align=\"justify\">For all other MBA (Marketing) 3rd Sem Syllabus for R22 Regulation JNTUH, do visit <a href=\"..\/mba-marketing-3rd-sem-syllabus-for-r22-regulation-jntuh\">MBA (Marketing) 3rd Sem Syllabus for R22 Regulation JNTUH Subjects<\/a>. The detailed Syllabus for sales and promotion management is as follows.    <\/p>\n<h4>Course Objectives:<\/h4>\n<p id=\"istudy\" style=\"text-align:center\">For the complete Syllabus, results, class timetable, and many other features kindly download the <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy\" rel=\"nofollow noopener\" target=\"_blank\">iStudy App<\/a><br \/><b> It is a lightweight, easy to use, no images, and no pdfs platform to make students&#8217;s lives easier.<\/b><br \/><a href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy&amp;pcampaignid=pcampaignidMKT-Other-global-all-co-prtnr-py-PartBadge-Mar2515-1\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/play.google.com\/intl\/en_us\/badges\/static\/images\/badges\/en_badge_web_generic.png\" alt=\"Get it on Google Play\" style=\"height:65px\"><\/a>.    <\/p>\n<h4>Course Outcomes:<\/h4>\n<p>    Students will be able to:<\/p>\n<ul>\n<li>Understand Evolution of Sales and Promotion Management.<\/li>\n<li>Learn the relevance of various types of Advertising.<\/li>\n<li>Appreciate the significance of sales management.<\/li>\n<li>Assess the relevance of sales promotion strategies.<\/li>\n<li>Appreciate the need for the distribution channels.<\/li>\n<\/ul><\/div>\n<div>\n<h4>Unit &#8211; I<\/h4>\n<p>    Promotion: Introduction to Promotion, Concept, Evolution, Promotion Mix: Advertising, Sales Promotion, Personal Selling, Publicity, Public Relations, Direct Marketing, Word of Mouth, Online Marketing. Managing Promotional Tools: Direct Marketing, Direct Marketing Decisions, Direct Marketing Objectives, Advantages of Direct Marketing, Measurement of Direct Marketing Effort, Public Relations. Setting Objectives, Programme Implementation and Publicity.\n  <\/p><\/div>\n<div>\n<h4>Unit &#8211; II<\/h4>\n<p id=\"istudy\" style=\"text-align:center\">For the complete Syllabus, results, class timetable, and many other features kindly download the <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy\" rel=\"nofollow noopener\" target=\"_blank\">iStudy App<\/a><br \/><b> It is a lightweight, easy to use, no images, and no pdfs platform to make students&#8217;s lives easier.<\/b><br \/><a href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy&amp;pcampaignid=pcampaignidMKT-Other-global-all-co-prtnr-py-PartBadge-Mar2515-1\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/play.google.com\/intl\/en_us\/badges\/static\/images\/badges\/en_badge_web_generic.png\" alt=\"Get it on Google Play\" style=\"height:65px\"><\/a>.    <\/p>\n<h4>Unit &#8211; III<\/h4>\n<p>    Sales Management: Importance, Types of Selling, Difference between Selling and Marketing, Sales Activities, Selling Skills, Selling Strategies, Selling Process, Sales Planning Process, Sales Forecasting Methods, Sales Budgeting Process. Sales Force Management: Recruitment and Selection, Training, Motivation, Compensation, Control and Evaluation.\n  <\/p><\/div>\n<div>\n<h4>Unit &#8211; IV<\/h4>\n<p>    Sales Promotion: Concepts, Need and Objective, Personal Selling vs. Advertising, Types of Sales Promotion, Sales Promotion Strategies: Sales Promotion and Product Life Cycle, Cross Promotion, Surrogate Selling, Bait and Switch advertising. Ethical and legal aspects of sales promotion.\n  <\/p><\/div>\n<div>\n<h4>Unit &#8211; V<\/h4>\n<p id=\"istudy\" style=\"text-align:center\">For the complete Syllabus, results, class timetable, and many other features kindly download the <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy\" rel=\"nofollow noopener\" target=\"_blank\">iStudy App<\/a><br \/><b> It is a lightweight, easy to use, no images, and no pdfs platform to make students&#8217;s lives easier.<\/b><br \/><a href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy&amp;pcampaignid=pcampaignidMKT-Other-global-all-co-prtnr-py-PartBadge-Mar2515-1\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/play.google.com\/intl\/en_us\/badges\/static\/images\/badges\/en_badge_web_generic.png\" alt=\"Get it on Google Play\" style=\"height:65px\"><\/a>.    <\/p>\n<h4>Suggested Readings:<\/h4>\n<ul>\n<li>Pingali Venugopal, Sales and Distribution Management, Sage Publications, 2e, 2021.<\/li>\n<li>George E. Belch, Michel E. Belch, Keyoor Purani, Advertising and Promotion: An integrated marketing communication Perspective, Mc Graw Hill, 9e, 2017.<\/li>\n<li>Terence A. Shimp, J. Craig Andrews, Advertising, Promotion, and other aspects of Integrated Marketing Communications, 9e, Cengage, 2016.<\/li>\n<li>Ramendra Singh, Sales and Distribution Management: A Practice-Based Approach, 1e, Vikas, 2016.<\/li>\n<li>Jaishri Jethwaney, Shruti Jain, Advertising Management, Oxford, 2015.<\/li>\n<li>Richard R Still, Edward W Cundiff, Norman A P Govoni, Sales and Distribution Management, 5e, Pearson, 2011.<\/li>\n<\/ul><\/div>\n<p align=\"justify\">For detail Syllabus of all other subjects of MBA Marketing, R22 scheme do visit <a href=\"..\/category\/mrkg+3rd-sem\">Marketing 3rd Sem Syllabus for R22 scheme<\/a>.<\/p>\n<p align=\"justify\">For all the MBA results, visit <a href=\"https:\/\/www.inspirenignite.com\/ts\/category\/results\/jntuh-results\/\">JNTUH MBA Marketing all semester results<\/a> direct links.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sales and Promotion Management detailed Syllabus for MBA (Marketing), R22 regulation has been taken from the JNTUH official website and presented for the students affiliated to JNTUH course structure. For [&hellip;]<\/p>\n","protected":false},"author":2344,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[29,31],"tags":[],"class_list":["post-817","post","type-post","status-publish","format-standard","hentry","category-3rd-sem","category-mrkg"],"_links":{"self":[{"href":"https:\/\/www.inspirenignite.com\/ts\/wp-json\/wp\/v2\/posts\/817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inspirenignite.com\/ts\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inspirenignite.com\/ts\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/ts\/wp-json\/wp\/v2\/users\/2344"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/ts\/wp-json\/wp\/v2\/comments?post=817"}],"version-history":[{"count":0,"href":"https:\/\/www.inspirenignite.com\/ts\/wp-json\/wp\/v2\/posts\/817\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.inspirenignite.com\/ts\/wp-json\/wp\/v2\/media?parent=817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/ts\/wp-json\/wp\/v2\/categories?post=817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/ts\/wp-json\/wp\/v2\/tags?post=817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}