{"id":816,"date":"2023-01-31T17:21:26","date_gmt":"2023-01-31T17:21:26","guid":{"rendered":"https:\/\/www.inspirenignite.com\/ts\/22mba19m1-digital-marketing-syllabus-for-mba-marketing-3rd-sem-r22-regulation-jntuh\/"},"modified":"2023-01-31T17:21:26","modified_gmt":"2023-01-31T17:21:26","slug":"22mba19m1-digital-marketing-syllabus-for-mba-marketing-3rd-sem-r22-regulation-jntuh","status":"publish","type":"post","link":"https:\/\/www.inspirenignite.com\/ts\/22mba19m1-digital-marketing-syllabus-for-mba-marketing-3rd-sem-r22-regulation-jntuh\/","title":{"rendered":"22MBA19M1: Digital Marketing Syllabus for MBA (Marketing) 3rd Sem R22 Regulation JNTUH"},"content":{"rendered":"<p align=\"justify\">Digital Marketing detailed Syllabus for MBA (Marketing), R22 regulation has been taken from the <a href=\"https:\/\/jntuh.ac.in\/syllabus\/\" style=\"color: inherit\" rel=\"nofollow noopener\" target=\"_blank\">JNTUH<\/a> official website and presented for the students affiliated to JNTUH course structure. For Course Code, Subject Names, Theory Lectures, Tutorial, Practical\/Drawing, Credits, and other information do visit full semester subjects post given below. The Syllabus PDF files can also be downloaded from the universities official website.<\/p>\n<p align=\"justify\">For all other MBA (Marketing) 3rd Sem Syllabus for R22 Regulation JNTUH, do visit <a href=\"..\/mba-marketing-3rd-sem-syllabus-for-r22-regulation-jntuh\">MBA (Marketing) 3rd Sem Syllabus for R22 Regulation JNTUH Subjects<\/a>. The detailed Syllabus for digital marketing is as follows.    <\/p>\n<h4>Course Objectives:<\/h4>\n<p id=\"istudy\" style=\"text-align:center\">For the complete Syllabus, results, class timetable, and many other features kindly download the <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy\" rel=\"nofollow noopener\" target=\"_blank\">iStudy App<\/a><br \/><b> It is a lightweight, easy to use, no images, and no pdfs platform to make students&#8217;s lives easier.<\/b><br \/><a href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy&amp;pcampaignid=pcampaignidMKT-Other-global-all-co-prtnr-py-PartBadge-Mar2515-1\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/play.google.com\/intl\/en_us\/badges\/static\/images\/badges\/en_badge_web_generic.png\" alt=\"Get it on Google Play\" style=\"height:65px\"><\/a>.    <\/p>\n<h4>Course Outcomes:<\/h4>\n<p>    Students will be able to:<\/p>\n<ul>\n<li>Understand Evolution of digital marketing, its strategies and platforms.<\/li>\n<li>Learn the relevance of digital marketing channels.<\/li>\n<li>Learn the significance of digital marketing.<\/li>\n<li>understand the relevance of online advertising.<\/li>\n<li>Understand the methods of measuring the digital media performance.<\/li>\n<\/ul><\/div>\n<div>\n<h4>Unit &#8211; I<\/h4>\n<p>    Understanding Digital Marketing: Concept, Need and Scope of Digital Marketing, Comparison of Marketing and Digital Marketing, Components of Digital Marketing, Benefits of Digital Marketing, Digital Marketing Platforms and Strategies, Digital Marketing Trends.\n  <\/p><\/div>\n<div>\n<h4>Unit &#8211; II<\/h4>\n<p id=\"istudy\" style=\"text-align:center\">For the complete Syllabus, results, class timetable, and many other features kindly download the <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy\" rel=\"nofollow noopener\" target=\"_blank\">iStudy App<\/a><br \/><b> It is a lightweight, easy to use, no images, and no pdfs platform to make students&#8217;s lives easier.<\/b><br \/><a href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy&amp;pcampaignid=pcampaignidMKT-Other-global-all-co-prtnr-py-PartBadge-Mar2515-1\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/play.google.com\/intl\/en_us\/badges\/static\/images\/badges\/en_badge_web_generic.png\" alt=\"Get it on Google Play\" style=\"height:65px\"><\/a>.    <\/p>\n<h4>Unit &#8211; III<\/h4>\n<p>    Digital Marketing Plan: Need of a Digital Marketing Plan, Elements of a Digital Marketing Plan: Marketing Plan, Executive Summary, Mission, Situational Analysis. Opportunities and Issues, Goals and Objectives, Marketing Strategy, Action Plan, Budget, Writing the Marketing Plan and Implementing the Plan.\n  <\/p><\/div>\n<div>\n<h4>Unit &#8211; IV<\/h4>\n<p>    Search Engine Marketing (SEM) and Online Advertising: Importance of SEM, Understanding Web Search: Key Words, HTML Tags, Inbound Links. Online Advertising vs. Traditional Advertising. Payment Methods of Online Advertising: CPM (Cost-per-Thousand) and CPC (Cost-per-click). Display of Ads: Choosing a Display Ad Format, Landing Page and its Importance.\n  <\/p><\/div>\n<div>\n<h4>Unit &#8211; V<\/h4>\n<p id=\"istudy\" style=\"text-align:center\">For the complete Syllabus, results, class timetable, and many other features kindly download the <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy\" rel=\"nofollow noopener\" target=\"_blank\">iStudy App<\/a><br \/><b> It is a lightweight, easy to use, no images, and no pdfs platform to make students&#8217;s lives easier.<\/b><br \/><a href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy&amp;pcampaignid=pcampaignidMKT-Other-global-all-co-prtnr-py-PartBadge-Mar2515-1\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/play.google.com\/intl\/en_us\/badges\/static\/images\/badges\/en_badge_web_generic.png\" alt=\"Get it on Google Play\" style=\"height:65px\"><\/a>.    <\/p>\n<h4>Suggested Readings:<\/h4>\n<ul>\n<li>Dinesh Kumar, Marketing in the Digital Age, Sage Publications, 2021.<\/li>\n<li>Annmarie Hanlon, Digital Marketing: Strategic Planning and Integration, Sage Publications, 1e, 2019.<\/li>\n<li>Chuck Hemann and Ken Burbary, Digital Marketing Analytics, Pearson, 2e, 2018.<\/li>\n<li>Judy Strauss and Raymond Frost, E-Marketing, Pearson, 2016.<\/li>\n<li>Michael Miller, B2B Digital Marketing, 1e, Pearson, 2014.<\/li>\n<li>Vandana Ahuja, Digital marketing, Oxford University Press 2015<\/li>\n<li>Michael R Solomon, Tracy Tuten, Social Media Marketing, Pearson, 1e, 2015.<\/li>\n<\/ul><\/div>\n<p align=\"justify\">For detail Syllabus of all other subjects of MBA Marketing, R22 scheme do visit <a href=\"..\/category\/mrkg+3rd-sem\">Marketing 3rd Sem Syllabus for R22 scheme<\/a>.<\/p>\n<p align=\"justify\">For all the MBA results, visit <a href=\"https:\/\/www.inspirenignite.com\/ts\/category\/results\/jntuh-results\/\">JNTUH MBA Marketing all semester results<\/a> direct links.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital Marketing detailed Syllabus for MBA (Marketing), R22 regulation has been taken from the JNTUH official website and presented for the students affiliated to JNTUH course structure. For Course Code, [&hellip;]<\/p>\n","protected":false},"author":2344,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[29,31],"tags":[],"class_list":["post-816","post","type-post","status-publish","format-standard","hentry","category-3rd-sem","category-mrkg"],"_links":{"self":[{"href":"https:\/\/www.inspirenignite.com\/ts\/wp-json\/wp\/v2\/posts\/816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inspirenignite.com\/ts\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inspirenignite.com\/ts\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/ts\/wp-json\/wp\/v2\/users\/2344"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/ts\/wp-json\/wp\/v2\/comments?post=816"}],"version-history":[{"count":0,"href":"https:\/\/www.inspirenignite.com\/ts\/wp-json\/wp\/v2\/posts\/816\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.inspirenignite.com\/ts\/wp-json\/wp\/v2\/media?parent=816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/ts\/wp-json\/wp\/v2\/categories?post=816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/ts\/wp-json\/wp\/v2\/tags?post=816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}