{"id":801,"date":"2023-01-31T17:21:12","date_gmt":"2023-01-31T17:21:12","guid":{"rendered":"https:\/\/www.inspirenignite.com\/ts\/22mba04-research-methodology-and-statistical-analysis-syllabus-for-mba-marketing-1st-sem-r22-regulation-jntuh\/"},"modified":"2023-01-31T17:21:12","modified_gmt":"2023-01-31T17:21:12","slug":"22mba04-research-methodology-and-statistical-analysis-syllabus-for-mba-marketing-1st-sem-r22-regulation-jntuh","status":"publish","type":"post","link":"https:\/\/www.inspirenignite.com\/ts\/22mba04-research-methodology-and-statistical-analysis-syllabus-for-mba-marketing-1st-sem-r22-regulation-jntuh\/","title":{"rendered":"22MBA04: Research Methodology and Statistical Analysis Syllabus for MBA (Marketing) 1st Sem R22 Regulation JNTUH"},"content":{"rendered":"<p align=\"justify\">Research Methodology and Statistical Analysis detailed Syllabus for MBA (Marketing), R22 regulation has been taken from the <a href=\"https:\/\/jntuh.ac.in\/syllabus\/\" style=\"color: inherit\" rel=\"nofollow noopener\" target=\"_blank\">JNTUH<\/a> official website and presented for the students affiliated to JNTUH course structure. For Course Code, Subject Names, Theory Lectures, Tutorial, Practical\/Drawing, Credits, and other information do visit full semester subjects post given below. The Syllabus PDF files can also be downloaded from the universities official website.<\/p>\n<p align=\"justify\">For all other MBA (Marketing) 1st Sem Syllabus for R22 Regulation JNTUH, do visit <a href=\"..\/mba-marketing-1st-sem-syllabus-for-r22-regulation-jntuh\">MBA (Marketing) 1st Sem Syllabus for R22 Regulation JNTUH Subjects<\/a>. The detailed Syllabus for research methodology and statistical analysis is as follows.    <\/p>\n<h4>Course Objectives:<\/h4>\n<p id=\"istudy\" style=\"text-align:center\">For the complete Syllabus, results, class timetable, and many other features kindly download the <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy\" rel=\"nofollow noopener\" target=\"_blank\">iStudy App<\/a><br \/><b> It is a lightweight, easy to use, no images, and no pdfs platform to make students&#8217;s lives easier.<\/b><br \/><a href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy&amp;pcampaignid=pcampaignidMKT-Other-global-all-co-prtnr-py-PartBadge-Mar2515-1\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/play.google.com\/intl\/en_us\/badges\/static\/images\/badges\/en_badge_web_generic.png\" alt=\"Get it on Google Play\" style=\"height:65px\"><\/a>.    <\/p>\n<h4>Course Outcomes:<\/h4>\n<p>    Students will be able to:<\/p>\n<ul>\n<li>Gain a conceptual overview of Research and the relevant concepts to Research.<\/li>\n<li>Learn the different types of Research Designs, Data Collection Tools and Procedures.<\/li>\n<li>Use different methods of representing data through Graphs and Tables; gain an overview of Statistics and relevant concepts and conduct Small Sample Tests.<\/li>\n<li>Learn to solve mathematical problems related to ANOVA (One-way and Two-way), Correlation and Regression.<\/li>\n<li>Learn the application of Time Series and Index Numbers; appreciate the need for preparing and presenting a structured Research Report.<\/li>\n<\/ul><\/div>\n<div>\n<h4>Unit &#8211; I<\/h4>\n<p>    Introduction to Research: Meaning, Scope, Role of Business Research, Types of Research, Research Process, Conceptualization of Variables and Measurement, Types and Measurement of Variables, Ethics in Business Research.\n  <\/p><\/div>\n<div>\n<h4>Unit &#8211; II<\/h4>\n<p id=\"istudy\" style=\"text-align:center\">For the complete Syllabus, results, class timetable, and many other features kindly download the <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy\" rel=\"nofollow noopener\" target=\"_blank\">iStudy App<\/a><br \/><b> It is a lightweight, easy to use, no images, and no pdfs platform to make students&#8217;s lives easier.<\/b><br \/><a href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy&amp;pcampaignid=pcampaignidMKT-Other-global-all-co-prtnr-py-PartBadge-Mar2515-1\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/play.google.com\/intl\/en_us\/badges\/static\/images\/badges\/en_badge_web_generic.png\" alt=\"Get it on Google Play\" style=\"height:65px\"><\/a>.    <\/p>\n<h4>Unit &#8211; III<\/h4>\n<ol type=\"a\">\n<li>Tabulation of Univariate, Bivariate and Multivariate Data, Data Classification and Tabulation, Diagrammatic and Graphical Representation of Data. One-Dimensional, Two-Dimensional and Three-Dimensional Diagrams and Graphs. Introduction to Statistics, Measurement of Central Tendency and Dispersion.<\/li>\n<li>Small Sample Tests: t-Distribution, Properties and Applications, Testing for One and Two Means, Paired t-Test, Hypothesis Formulation and Testing.<\/li>\n<\/ol><\/div>\n<div>\n<h4>Unit &#8211; IV<\/h4>\n<ol type=\"a\">\n<li>Analysis of Variance: One-Way and Two-Way ANOVA (with and without Interaction). Chi-Square Distribution: Test for a Specified Population Variance, Test for Goodness of fit, Test for Independence of Attributes.<\/li>\n<li>Correlation Analysis: Correlation, Limits for Coefficient of Correlation, Karl Pearson\u00ef\u00bf\u00bds Coefficient of Correlation, Spearman\u00ef\u00bf\u00bds Rank Correlation, Linear and Multiple Regression Analysis, Discriminant Analysis, Exploratory Factor Analysis.<\/li>\n<\/ol><\/div>\n<div>\n<h4>Unit &#8211; V<\/h4>\n<p id=\"istudy\" style=\"text-align:center\">For the complete Syllabus, results, class timetable, and many other features kindly download the <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy\" rel=\"nofollow noopener\" target=\"_blank\">iStudy App<\/a><br \/><b> It is a lightweight, easy to use, no images, and no pdfs platform to make students&#8217;s lives easier.<\/b><br \/><a href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy&amp;pcampaignid=pcampaignidMKT-Other-global-all-co-prtnr-py-PartBadge-Mar2515-1\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/play.google.com\/intl\/en_us\/badges\/static\/images\/badges\/en_badge_web_generic.png\" alt=\"Get it on Google Play\" style=\"height:65px\"><\/a>.    <\/p>\n<h4>Suggested Readings:<\/h4>\n<ul>\n<li>Ranjit Kumar, Research Methodology: Step-by-step Guide for Beginners, sage, 4e,2022.<\/li>\n<li>S.P. Gupta, Statistical Methods, Sultan Chand and Sons, 46e,2021.<\/li>\n<li>Shashik.Gupta, P Rangi, Research Methodology: Methods, Tools and Techniques, Kalyani Publishers,6e, 2020.<\/li>\n<li>Donald R Cooper, Pamela S. Schindler, Business Research Methods, Tata Mc Graw Hill, 12e, 6 2019.<\/li>\n<li>Deepak Chawla, Research Methodology: Concepts and Cases, Vikas Publishing, 2e, 2016.<\/li>\n<li>William G Zikmund, Barry J Babin, Jon C. Carr, Atanu Adhikari, Mitch Griffin, Barry J. Babin, Business Research Methods Cengage Learning, 8e, 2016.<\/li>\n<li>P.C. Tulsian, Bharat Jhunjhunwala, Business Statistics, S. Chand Publishing, 2016.<\/li>\n<\/ul><\/div>\n<p align=\"justify\">For detail Syllabus of all other subjects of MBA Marketing, R22 scheme do visit <a href=\"..\/category\/mrkg+1st-sem\">Marketing 1st Sem Syllabus for R22 scheme<\/a>.<\/p>\n<p align=\"justify\">For all the MBA results, visit <a href=\"https:\/\/www.inspirenignite.com\/ts\/category\/results\/jntuh-results\/\">JNTUH MBA Marketing all semester results<\/a> direct links.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Research Methodology and Statistical Analysis detailed Syllabus for MBA (Marketing), R22 regulation has been taken from the JNTUH official website and presented for the students affiliated to JNTUH course structure. [&hellip;]<\/p>\n","protected":false},"author":2344,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[27,31],"tags":[],"class_list":["post-801","post","type-post","status-publish","format-standard","hentry","category-1st-sem","category-mrkg"],"_links":{"self":[{"href":"https:\/\/www.inspirenignite.com\/ts\/wp-json\/wp\/v2\/posts\/801","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inspirenignite.com\/ts\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inspirenignite.com\/ts\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/ts\/wp-json\/wp\/v2\/users\/2344"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/ts\/wp-json\/wp\/v2\/comments?post=801"}],"version-history":[{"count":0,"href":"https:\/\/www.inspirenignite.com\/ts\/wp-json\/wp\/v2\/posts\/801\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.inspirenignite.com\/ts\/wp-json\/wp\/v2\/media?parent=801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/ts\/wp-json\/wp\/v2\/categories?post=801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/ts\/wp-json\/wp\/v2\/tags?post=801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}