{"id":29698,"date":"2025-04-14T18:02:12","date_gmt":"2025-04-14T12:32:12","guid":{"rendered":"https:\/\/www.inspirenignite.com\/mh\/325332-tourism-marketing-syllabus-for-travel-tourism-5th-sem-k-scheme-msbte-pdf\/"},"modified":"2025-04-14T18:02:12","modified_gmt":"2025-04-14T12:32:12","slug":"325332-tourism-marketing-syllabus-for-travel-tourism-5th-sem-k-scheme-msbte-pdf","status":"publish","type":"post","link":"https:\/\/www.inspirenignite.com\/mh\/325332-tourism-marketing-syllabus-for-travel-tourism-5th-sem-k-scheme-msbte-pdf\/","title":{"rendered":"325332: Tourism Marketing Syllabus for Travel & Tourism 5th Sem K Scheme MSBTE PDF"},"content":{"rendered":"

Tourism Marketing detailed Syllabus for Travel & Tourism (TR), K scheme PDF has been taken from the MSBTE<\/a> official website and presented for the diploma students. For Subject Code, Subject Name, Lectures, Tutorial, Practical\/Drawing, Credits, Theory (Max & Min) Marks, Practical (Max & Min) Marks, Total Marks, and other information, do visit full semester subjects post given below. <\/p>\n

For all other MSBTE Travel & Tourism 5th Sem K Scheme Syllabus PDF, do visit MSBTE Travel & Tourism 5th Sem K Scheme Syllabus PDF Subjects<\/a>. The detailed Syllabus for tourism marketing is as follows.<\/p>\n

Rationale<\/h4>\n

For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App<\/a>
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.<\/b>
\"Get<\/a>.<\/p>\n

Course Outcomes:<\/h4>\n

Students will be able to achieve & demonstrate the following COs on completion of course based learning<\/p>\n

    \n
  1. Use Service Marketing Mix.<\/li>\n
  2. Correlate segment with consumer behaviour for positioning the product.<\/li>\n
  3. Implement Pricing plans for tourism product.<\/li>\n
  4. Carry out digital marketing for Promotion & Distribution.<\/li>\n
  5. Execute selling process.<\/li>\n<\/ol>\n

    Unit I<\/h4>\n

    Concept of marketing 1.1\tMarketing: Definitions, Scope, concepts, Functions of Marketing. Approach to study tourism marketing. Difference between marketing and selling. 1.2\tService marketing: Characteristics of service. Points of distinction between Product and Service. 1.3\tCustomer satisfaction and retention: Meaning and benefits for business and consumer. 1.4\tNeed of 7P’s over 4P’s. Product, Price, Promotion, Place\/distribution, People, Physical Evidence & Process.\n<\/p>\n

    Suggested Learning Pedagogie<\/i>
    \nLecture Using Chalk-Board Video Demonstrations\n<\/p>\n

    Unit II<\/h4>\n

    For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App<\/a>
    It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.<\/b>
    \"Get<\/a>.<\/p>\n

    Unit III<\/h4>\n

    Product and Pricing 3.1\tProduct – Meaning, Component & Types of Tourism products, concept of Product life cycle [PLC]. 3.2\tTourism Product: Concept and factors in new product development process, Modification of the product, launching of a new Product and Formation of tourism product mix. 3.3\tPricing: Meaning, objectives, various pricing methods with merits and demerits. Suitability of pricing during different product life stages.\n<\/p>\n

    Suggested Learning Pedagogie<\/i>
    \nLecture Using Chalk-Board Video Demonstrations\n<\/p>\n

    Unit IV<\/h4>\n

    Promotion and Distribution 4.1\tPromotion: Meaning and Types of promotion with merits and demerits. Formation of Promotion Mix for various PLC stages. 4.2\tSales Promotion – Meaning and objectives of sales promotion. Sales promotion techniques. Difference between promotion and sales promotion. 4.3\tDistribution – Meaning, benefits and functions of distribution channel. Zero (direct), one- and two-level (indirect) distribution channel for tourism product. 4.4\tDigital Marketing – Components, tasks and tools of Emarketing, Internet & digital marketing. Benefits of digital marketing to the seller, consumer and market. Limitations and problems of E-marketing, Internet & digital marketing.\n<\/p>\n

    Suggested Learning Pedagogie<\/i>
    \nLecture Using Chalk-Board Video Demonstrations\n<\/p>\n

    Unit V<\/h4>\n

    For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App<\/a>
    It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.<\/b>
    \"Get<\/a>.<\/p>\n

    List of Experiments:<\/h4>\n
      \n
    1. *Prepare plan to target following two prospects justifying Whom & Why. 1. Target group of children under 11 years for a fun tour as “Chulbule 11. 2. Target group of working women for a foreign tour as “Charming Lady” 2.5) Draw coloured image of Maslow’s hierarchy of needs to highlight how need turns to want.<\/li>\n
    2. *Prepare table to apply appropriate pricing method for various stages of product life cycle<\/li>\n
    3. *Prepare vlogs on any two concepts related to travel and tourism.<\/li>\n
    4. *Practice 7 steps of selling process by targeting 2 teachers and 4 students from other departments & get filled feed-back forms after mock sale.<\/li>\n<\/ol>\n

      Self Learning<\/h4>\n<\/p>\n

      Assignment<\/i><\/p>\n