{"id":29654,"date":"2025-04-14T18:00:15","date_gmt":"2025-04-14T12:30:15","guid":{"rendered":"https:\/\/www.inspirenignite.com\/mh\/325336-advertising-and-digital-marketing-syllabus-for-printing-technology-5th-sem-k-scheme-msbte-pdf\/"},"modified":"2025-04-14T18:00:15","modified_gmt":"2025-04-14T12:30:15","slug":"325336-advertising-and-digital-marketing-syllabus-for-printing-technology-5th-sem-k-scheme-msbte-pdf","status":"publish","type":"post","link":"https:\/\/www.inspirenignite.com\/mh\/325336-advertising-and-digital-marketing-syllabus-for-printing-technology-5th-sem-k-scheme-msbte-pdf\/","title":{"rendered":"325336: Advertising and Digital Marketing Syllabus for Printing Technology 5th Sem K Scheme MSBTE PDF"},"content":{"rendered":"

Advertising and Digital Marketing detailed Syllabus for Printing Technology (PN), K scheme PDF has been taken from the MSBTE<\/a> official website and presented for the diploma students. For Subject Code, Subject Name, Lectures, Tutorial, Practical\/Drawing, Credits, Theory (Max & Min) Marks, Practical (Max & Min) Marks, Total Marks, and other information, do visit full semester subjects post given below. <\/p>\n

For all other MSBTE Printing Technology 5th Sem K Scheme Syllabus PDF, do visit MSBTE Printing Technology 5th Sem K Scheme Syllabus PDF Subjects<\/a>. The detailed Syllabus for advertising and digital marketing is as follows.<\/p>\n

Rationale<\/h4>\n

For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App<\/a>
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.<\/b>
\"Get<\/a>.<\/p>\n

Course Outcomes:<\/h4>\n

Students will be able to achieve & demonstrate the following COs on completion of course based learning<\/p>\n

    \n
  1. Select appropriate types of advertising for a purpose.<\/li>\n
  2. Use digital marketing platforms.<\/li>\n
  3. Build a campaign using market research.<\/li>\n
  4. Develop designs for print advertising.<\/li>\n
  5. Apply various digital advertising techniques.<\/li>\n<\/ol>\n

    Unit I<\/h4>\n

    Introduction to Advertising 1.1\tDefinition and Importance of Advertising : What is Advertising?, Importance of Advertising in Business, Types of Advertising (Print, Broadcast, Digital, Outdoor) 1.2\tHistory and Evolution of Advertising: Early Forms of Advertising, Evolution Through the Ages, Modern Advertising Trends 1.3\tKey Concepts in Advertising: Target Audience, Brand Awareness, Advertising Campaigns, Advertising Media 1.4\tEthics in Advertising: Ethical Considerations, False Advertising, Regulatory Bodies and Guidelines in India\n<\/p>\n

    Suggested Learning Pedagogie<\/i>
    \nPresentations Lecture Using Chalk-Board\n<\/p>\n

    Unit II<\/h4>\n

    For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App<\/a>
    It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.<\/b>
    \"Get<\/a>.<\/p>\n

    Unit III<\/h4>\n

    Advertising Strategy and Planning 3.1\tMarket Research: Understanding Market Research, Tools and Techniques for Market Research, Analyzing Market Research Data 3.2\tCreating Advertising Strategies: Setting Advertising Objectives, Developing a Budget, Selecting the Right Media Channels 3.3\tCrafting the Message: Understanding Consumer Psychology, Creating Persuasive Messages, Storytelling in Advertising 3.4\tCampaign Planning: Planning an Advertising Campaign, Execution and Monitoring, Evaluating Campaign Effectiveness\n<\/p>\n

    Suggested Learning Pedagogie<\/i>
    \nPresentations Lecture Using Chalk-Board\n<\/p>\n

    Unit IV<\/h4>\n

    Advertising Design Considerations 4.1\tDesign principles for print media : Basics of layout and design, typography and color theory, use of images and graphic, tools for print design, creating mockups and Prototypes 4.2\tUnderstanding various printing techniques, pre-press and post-press processes. 4.3\tCross-media campaigns: how print and digital media complement each other, case studies of cross-media campaigns, qr codes, tools and techniques for creating interactive print ads. 4.4\tProject planning and concept development: setting objectives and goals, designing and creating print materials (posters, flyers, brochures), managing the printing process, evaluating and presenting the final campaign.\n<\/p>\n

    Suggested Learning Pedagogie<\/i>
    \nPresentations Lecture Using Chalk-Board\n<\/p>\n

    Unit V<\/h4>\n

    For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App<\/a>
    It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.<\/b>
    \"Get<\/a>.<\/p>\n

    List of Experiments:<\/h4>\n
      \n
    1. Design a Business Card using designing software. 2<\/li>\n
    2. Design an eye-catching event poster using designing software. 2<\/li>\n
    3. Design a Magazine Cover Page<\/li>\n
    4. *Generate and integrate a QR code into a print ad, linking print to digital content. 2<\/li>\n
    5. *Design an outdoor billboard for a local business<\/li>\n
    6. *Create a Print Ad Campaign Concept\t2<\/li>\n
    7. Develop a Mockup for a Product Packaging Design\t2<\/li>\n
    8. Design a Print Newsletter Layout<\/li>\n
    9. *Report a study of local advertising agencies.<\/li>\n
    10. Prepare a Print-Ready File for various printing processes, ensuring it meets all necessary specifications for high-quality print output.<\/li>\n
    11. *Preparing and Upload Small Video Advertisement on Social Media Platform\t2<\/li>\n
    12. *Demonstrate working of a E-commerce website<\/li>\n
    13. *Develop a Print Media Plan, outlining strategies, budgets, and timelines for an advertising campaign. 2<\/li>\n
    14. *Develop a Digital Media Plan, outlining strategies, budgets, and timelines for an advertising campaign. 2<\/li>\n<\/ol>\n

      Self Learning<\/h4>\n<\/p>\n

      Micro Project<\/i><\/p>\n