PPC703: Financial & Marketing Management Syllabus for PP 7th Sem 2019 Pattern Mumbai University

Financial & Marketing Management detailed syllabus scheme for Printing & Packaging Technology (PP), 2019 regulation has been taken from the University of Mumbai official website and presented for the Bachelor of Engineering students. For Course Code, Course Title, Test 1, Test 2, Avg, End Sem Exam, Team Work, Practical, Oral, Total, and other information, do visit full semester subjects post given below.

For all other Mumbai University Printing & Packaging Technology 7th Sem Syllabus 2019 Pattern, do visit PP 7th Sem 2019 Pattern Scheme. The detailed syllabus scheme for financial & marketing management is as follows.

Financial & Marketing Management Syllabus for Printing & Packaging Technology BE 7th Sem 2019 Pattern Mumbai University

Financial & Marketing Management

Course Objectives:

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Course Outcomes:

At the end of the course, learners should be able to;

To analyse the Indian finance system and corporate finance.
To take investment, finance as well as dividend decisions.
To choose the market based on product deliverables.
To select the marketing mix for a product.

Module 1

Overview of Indian Financial System: Characteristics, Components and Functions. Financial Instruments: Meaning, Characteristics and Classification of Basic Financial Instruments – Equity Shares, Preference Shares, Bonds-Debentures, Certificates of Deposit, and Treasury Bills. Financial Markets: Meaning, Characteristics and Classification of Financial Markets -Capital Market, Money Market and Foreign Currency Market Financial Institutions: Meaning, Characteristics and Classification of Financial Institutions – Commercial Banks, Investment-Merchant Banks and Stock Exchanges 04

Module 2

Time Value of Money: Future Value of a Lump Sum, Ordinary Annuity, and Annuity Due; Present Value of a Lump Sum, Ordinary Annuity, and Annuity Due; Continuous Compounding and Continuous Discounting. Overview of Corporate Finance: Objectives of Corporate Finance; Functions of Corporate Finance – Investment Decision, Financing Decision, and Dividend Decision. Sources of Finance: Long Term SourcesEquity, Debt, and Hybrids; Sources of ShortTerm FinanceTrade Credit, Bank Finance, Commercial Paper; Project Finance. 07

Module 3

Module 4

Introduction to Marketing Concept, Evolution of Marketing from Production to Sustainability & Customer Orientation. Understanding the Basics: Concept of Need, Want and Demand, Concept of Product and Brand Business Environment in India, Marketing environment and Evaluation of Market Opportunities available in various like Services, Rural & International.

Module 5

Market Research & Marketing, Information Systems and Demand Forecasting and Market Potential, Analysis, Consumer Buying Process & Organizational Buying Behaviour Pillars of Marketing – Market Segmentation, Target Marketing, Positioning & Differentiation. Marketing Mix and Product Decisions – Product Life Cycle & Brand New Product Development Process and Pricing Decisions 07

Module 6

Distribution Decisions – Logistics & Channel Decisions (Retail, E-commerce, etc) Promotion Decisions – Integrated Marketing Communications Concept: Advertising, Sales Promotions, Public Relations, Direct Marketing; Communication Tools Personal Selling & Sales Management. Overview of Marketing Strategies: BCG, Ansoff, GE, Shell Model, Porter Generic Model, 5 Forces Model, PLC, 7s Model of Marketing, Value Chain Model Case studies / Presentations 06

Reference Books:

For detail syllabus of all other subjects of Printing & Packaging Technology (PP) 7th Sem 2019 regulation, visit PP 7th Sem Subjects syllabus for 2019 regulation.

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