PEDLO8011: Product Design and Industrial Marketing Syllabus for PE 8th Sem 2019 Pattern Mumbai University (Department Level Optional Course-3)

Product Design and Industrial Marketing detailed syllabus scheme for Production Engineering (PE), 2019 regulation has been taken from the MU official website and presented for the Bachelor of Engineering students. For Course Code, Course Title, Test 1, Test 2, Avg, End Sem Exam, Team Work, Practical, Oral, Total, and other information, do visit full semester subjects post given below.

For 8th Sem Scheme of Production Engineering (PE), 2019 Pattern, do visit PE 8th Sem Scheme, 2019 Pattern. For the Department Level Optional Course-3 scheme of 8th Sem 2019 regulation, refer to PE 8th Sem Department Level Optional Course-3 Scheme 2019 Pattern. The detail syllabus for product design and industrial marketing is as follows.

Product Design and Industrial Marketing Syllabus for Production Engineering BE 8th Sem 2019 Pattern Mumbai University

Course Objectives:

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Course Outcomes:

Learner will be able to..

1. Design and develop products right from the conceptual level.
2. Demonstrate concept of computer aided product design approach.
3. Illustrate various modern approaches like concurrent engineering, product life cycle management, robust design, rapid prototyping / rapid tooling.
4. Analyze products based on ergonomics and aesthetic aspects.
5. Apply appropriate strategies in industrial marketing.
6. Demonstrate various aspects related to Industrial Marketing Communication, Advertising, Sales promotion, Publicity Media Plan.

Module 1

1. Introduction: Definition of product design, Classification of products, Design by evolution, Design by innovation, Product Mix, Various phases in product development and Design, Morphology of Design, Considerations in product design, Product specifications.
2. Conceptual Design: Market research, Generation , Selection and Embodiment of concept, Product Architecture, Customer centric product designing
3. Creativity: Role of creativity in problem solving, Vertical and lateral thinking, Brain storming, Synectics, Group working dynamics, Adaptation to changing scenarios in economics, social, cultural and technological fronts, Anticipation of new needs and aspirations.
4. Materials: Overview of materials including new generation materials, Tailor made material concepts, Material selection process. 06

Module 2

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Module 3

1. Product Ergonomics: Anthropometry, Environmental conditions, thermal, noise, vibration, displays, illusions, Psycho and psychological aspects in design, Man-machine information exchange.
2. Product Aesthetics: Visual awareness, Form elements in context of product design, Concepts of size, shape and texture, Introduction to colour and colour as an element in design, Colour classifications and dimensions of colour, Colour combinations and colour dynamics, Interaction / communication of colours, Psychological aspects of colours, generation of products forms with analogies from nature.
3. Product Graphics: Graphics composition and layout, Use of grids in graphics composition, Study of product graphics and textures. 06

Module 4

1. Value Engineering: Product value and its importance, Value analysis job plan, Steps to problem solving and value analysis, Value analysis tests, Value Engineering idea generation check list, Material and process selection in value engineering, Cost reduction, case studies and exercises.
2. Software solutions: Software for drafting, modeling, assembly, detailing, CAM interfacing, Rapid tooling/rapid prototyping, etc.
3. Modern Applications: Concurrent Engineering, Robust Design, Additive Manufacturing/Rapid Prototyping, Product Life Cycle Management techniques and application areas. 08

Module 5

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Module 6

1. Industrial Marketing Channels: Channel participants, Channel effectiveness, Marketing logistics, Physical Distribution and Marketing Strategy, Value added market channels
2. Industrial Marketing Communication, Advertising, Sales promotion, Publicity Media Plan, Integrated Promotion Plan, Industrial Sales force Management, Technical Support for Marketing – customer technical services and feedback. 08

Assessment:

Internal Assessment for 20 marks: Consisting Two Compulsory Class Tests First test based on approximately 40% of contents and second test based on remaining contents (approximately 40% but excluding contents covered in Test I) End Semester Examination: Weightage of each module in end semester examination will be proportional to number of respective lecture hours mentioned in the curriculum.

1. Question paper will comprise of total six questions, each carrying 20 marks
2. Question 1 will be compulsory and should cover maximum contents of the curriculum
3. Remaining questions will be mixed in nature (for example if Q.2 has part
   1. from module 3 then part
   2. will be from any module other than module 3)
4. Only Four questions need to be solved

Reference Books:

For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.
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For detail Syllabus of all subjects of Production Engineering (PE) 8th Sem 2019 regulation, visit PE 8th Sem Subjects of 2019 Pattern.