Consumer Behaviour detailed syllabus scheme for Computer Engineering (CE), 2019-20 onwards has been taken from the DBATU official website and presented for the Bachelor of Technology students. For Subject Code, Course Title, Lecutres, Tutorials, Practice, Credits, and other information, do visit full semester subjects post given below.
For 6th Sem Scheme of Computer Engineering (CE), 2019-20 Onwards, do visit CE 6th Sem Scheme, 2019-20 Onwards. For the Elective-VII scheme of 6th Sem 2019-20 onwards, refer to CE 6th Sem Elective-VII Scheme 2019-20 Onwards. The detail syllabus for consumer behaviour is as follows.
Consumer Behaviour Syllabus for Computer Engineering (CE) 3rd Year 6th Sem 2019-20 DBATU
UNIT 1
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UNIT 2
Market Segmentation and Positioning, Market Segmentation, Basis for Segmentation, Alternatives available for Segmentation, Positioning.
UNIT 3
The Consumer Decision Making Process Buying Motives, Buying Roles, Consumer Decision Making Process, Levels of Consumer Decision Making, Perspectives to Consumer Decision Making, Consumer Decision Making Process.
UNIT 4
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UNIT 5
Sociological Influences on Consumer Decision Making Consumer groups, Consumer reference groups, Family and Life cycle, Social class and mobility, lifestyle analysis, Culture; Sub-Culture, Cross Culture, Interpersonal Communication and influence, Opinion Leadership. Diffusion of innovation Diffusion Process, Adoption Process, Consumer Innovators, Multiplicative innovation adoption (MIA) model.
UNIT 6
Organizational Buying Differences between Industrial Markets and Consumer Markets, Differences between Organizational and Consumer Buying, Buying Decisions in Organizational Buying Process, Types of Decision Making, Organization Buyer’s Decision Making Process, and Factors influencing Organizational Buying Behaviour, Decision Makers in Organizational Buying, Webster and Wind model of Organizational buying behaviour, The Sheth model of Industrial buying, The Sheth model of Industrial buying. Consumer Behavior Analysis and Marketing Strategy Consumer Behavior and Product Strategy, Consumer Behavior and Pricing Strategy, Consumer Behavior and Distribution Channel Strategy, Consumer Behavior and Promotion Strategy.
Reference Books:
For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdf platform to make students’s lives easier..
For detail syllabus of all subjects of Computer Engineering (CE) 6th Sem 2019-20 onwards, visit CE 6th Sem Subjects of 2019-20 Onwards.