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MSBTE K Scheme Syllabus – All Branches (Pdf)

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MSBTE Syllabus|Result|Academic Calendar|Time Table

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There are 19 institutes of Maharashtra affiliated with the MSBTE board. MSBTE board also conducts the summer and winter diploma examinations at all polytechnic colleges to offer admission to the candidates in polytechnic programs. From this content, candidates will get detailed information about.

All about Maharashtra Universities details Undergraduate and Postgraduate engineering and Pharmacy Syllabus, and other notifications will be updated here from time to time.

For all other institutes, Polytechnic Diploma cut-offs, and other information during 2024 do refer to Maharashtra Colleges Polytechnic Diploma Cutoffs, Seat Matrix, Fee, and Placements. For Questions, you can either comment you can ask here or ask on the InI forum at Ask a Question.

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For detailed Syllabus of all other subjects of Travel & Tourism TR 5th Sem, K scheme do visit Travel & Tourism 5th Sem Syllabus for K scheme.

Don’t forget to download iStudy App for the latest syllabus, results, class timetable and many more features. In case of questions, don’t feel shy to leave a comment or leave feedback in the iStudy App for faster response.

For the results of Diploma 5th Sem, kindly visit MSBTE Diploma 5th Sem direct result link.

For the academic calendar of Diploma 5th Sem, kindly visit MSBTE Diploma 5th Sem academic calendar.

Wishing you great luck ahead.

For all other MSBTE Travel & Tourism 5th Sem K Scheme Syllabus PDF, do visit MSBTE Travel & Tourism 5th Sem K Scheme Syllabus PDF Subjects. The detailed Syllabus for project work is as follows.

Rationale

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Course Outcomes:

Depending upon the nature of the projects undertaken, the following could be some of the major course outcomes that could be attained, although, in case of some projects few of the following course outcomes may not be applicable.

1. Implement the planned activity individually and/or as team.
2. Select, collect and use required information/knowledge to solve the identified problem.
3. Identify the importance and scope for research in tourism industry.
4. Incorporate and environment conservation principles.
5. Acquire interpersonal skills while collecting the data.

Course Details

As the implementation of the project work progresses and which has to be submitted at the end of project work, one of the outputs of this course is a detailed Project Report that is continuously prepared by the student. There will also be regular progressive assessment by the teacher as per the criteria no 7 on the basis of rubrics mentioned in Appendix -C and in the formats as shown in Appendix-Band also for the end-of-semester examination.

Guidelines for Project Work

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Typographical Guidelines

Following is the suggestive format for preparing the project report. Actual report may differ slightly depending upon the nature of topic. The project report may contain the following

1. The project report shall be computer typed (English- British) and printed on A4 size paper.
2. Text Font -Times New Roman (TNR), Size-12 point
3. Subsection heading TNR- 12 point bold normal
4. Section heading TNR- 12 capital bold
5. Chapter Name/ Topic Name – TNR- 14 Capital
6. All text should be justified. (Settings in the Paragraph)
7. The report must be typed on one side only with double space with a margin 3.5 cm on the left, 2.5 cm on the top, and 1.25 cm on the right and at bottom.
8. The project report must be hardbound/ Spiral bound with a cover page in black color. The name of the candidate, diploma (department), year of submission, name of the institute shall be printed on the cover.
9. The project report, the title page should be given first then the Certificate followed by the acknowledgment and then contents with page numbers.

Suggestive Format

Following format may be used for project report. Actual format may differ slightly depending upon the nature of topic.

1. Title Page
2. Certificate
3. Abstract
4. Acknowledgement
5. Content Page
• Chapter 1 Introduction (background of the Industry or User based Problem/Task)
• Chapter 2 Literature Survey (to finalize and define the Problem Statement and Identify research gaps)
• Chapter 3 Scope / Aim / objective of the project
• Chapter 4 Methodology
• Chapter 5 Results and Applications
• Chapter 6 Conclusions And future scope
• Chapter 7 Appendix (if any)
• Chapter 8 References and Bibliography

Other Instructions

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Suggested Title

1. Passport application process.
2. Travel Insurance
3. Visa application
4. Monument conservation
5. MTDC tourism planning
6. Case study on Travel agency/ airline / hotel / Cruise.
7. Compulsory tour for students
8. Select any unknown tourist destination for development
9. Current trends in tourism industry.
10. Market research for tourism marketing.
11. Agro tourism
12. Use of Technology in Tourism
13. Sustainable Tourism
14. Profiling of tourists in a Particular area
15. Study of a Local /National Tourist Festival and its impact.
16. Develop New Tourism Circuits / Itineraries in your area to boost tourism .

For detail Syllabus of all other subjects of Travel & Tourism, K scheme do visit Travel & Tourism 5th Sem Syllabus for K scheme.

For all Travel & Tourism results, visit MSBTE Travel & Tourism all semester results direct links.

For all other MSBTE Travel & Tourism 5th Sem K Scheme Syllabus PDF, do visit MSBTE Travel & Tourism 5th Sem K Scheme Syllabus PDF Subjects. The detailed Syllabus for customer service skills is as follows.

Rationale

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Course Outcomes:

Students will be able to achieve & demonstrate the following COs on completion of course based learning

1. Deploy Customer Service and Work Ethics in the Tourism Industry.
2. Identify the attributes required for Effective Customer Handling.
3. Design plans to build Customer Loyalty.
4. Use Technology in Serving Customers.
5. Apply various steps to Calm the Customer.

Unit I

Importance of Customer Service in Tourism and Work Ethics 1.1 Role of travel professional in Customer service in tourism. 1.2 Need and expectation of customer. 1.3 Ways to provide customer service. 1.4 Work ethics. 1.5 Ethics towards job and company.

Suggested Learning Pedagogie
Lecture Using Chalk-Board Industry Visit Demonstration Case Study Collaborative learning Lecture Using Chalk-Board Industry Visit Demonstration Case Study Collaborative learning

Unit II

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Unit III

Winning Customer Loyalty 3.1 Tips to provide exceptional Customer Service. 3.2 Steps in delivering exceptional service. 3.3 After sales service and support. 3.4 Protecting interests of customers. 3.5 Maintaining customer loyalty.

Suggested Learning Pedagogie
Role Play Video Demonstrations Presentations

Unit IV

Customer Service and Technology 4.1 Benefits of use of Internet and customer service. 4.2 Available modes of communication. 4.3 Embracing technology to serve customers Telephone Email social media Live Chats Chat bots Online support Portal CRM.

Suggested Learning Pedagogie
Presentations Site/Industry Visit Hands-on Demonstrations

Unit V

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List of Experiments:

1. * Role plays to understand the need and expectation of customer.
2. * Prepare poster on attributes for effective customer Service Skills.
3. Prepare and present steps used in delivering exceptional customer service skills.
4. *Preparation of PPT on given topic.
5. * Presentation of PPT.
6. * Role play on Handling customer complaints.
7. *Video on handling Customer service skills.
8. Report on the video of Customer service skills.
9. *Collect the information of Technology used in customer service skills.
10. * Report on the visit.
11. * Refer website of travel agency/tour operation company and prepare a data base of various Technology mode used.

Self Learning

Assignment

1. Prepare an assignment on various technology tools used in Customer Service Skills. 2) Make a report on Do’s and Dont’s for calming upset customers. 3) Prepare a list of Customer phrases and Customer related language. 4) Prepare a chart on Body Language.
2. Prepare a report on various technology tools used in Customer Service Skills. 2) Make a report on Do’s and Dont for calming upset customers.. 3) Prepare a list of Customer phrases and Customer-related language. 4) Prepare a chart on Body Language.

Micro Project

1. Do mock practices on handling customer complaints on any five common situations found during interaction across the counter. 2) Visit a travel agency to find out information on CRM and submit the report.

Laboratory Equipment

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Learning Materials

1. Sunetra Roday, Archana Biwal, Vandana Joshi Tourism Operations and Management Oxford University Press, 2009, New Delhi
2. Gerald P. Jung A Practical guide to selling travel Prentice Hall, Englewood Cliffs, New Jersey, 1993
3. Philips G.Davidoff & Doris S.Davidoff Sales and Marketing for Travel and Tourism Prentice Hall, 1994
4. Michael M.Cottman Tourism Marketing Van Nostrand Reinhold, New York, 1989
5. Keshu Patnaik What Customers really want Lotus Press, New Delhi, 2008

Learning Websites

1. http://www.unwto.org/global-code-of-ethics-for-tourism Ethics in tourism
2. https://www.business.qld.gov.au/industries/hospitality-touri sm-sport/tourism/business-development-operations/tourism-cus tomer-service Effective customer service
3. https://www.flowlu.com/crm-guide/role-of-crm-in-travel-and-t ourism-industry/ Role of CRM in Tourism Industry
4. https://www.ksl-training.co.uk/free-resources/customer-servi ce/how-to-improve-customer-service/ Effective Customer handling
5. https://hbr.org/2023/03/using-technology-to-create-a-better-customer-experience Technology and customer service skills

For detail Syllabus of all other subjects of Travel & Tourism, K scheme do visit Travel & Tourism 5th Sem Syllabus for K scheme.

For all Travel & Tourism results, visit MSBTE Travel & Tourism all semester results direct links.

For all other MSBTE Travel & Tourism 5th Sem K Scheme Syllabus PDF, do visit MSBTE Travel & Tourism 5th Sem K Scheme Syllabus PDF Subjects. The detailed Syllabus for airfare and ticketing is as follows.

Rationale

For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App
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Course Outcomes:

Students will be able to achieve & demonstrate the following COs on completion of course based learning

1. Identify the IATA areas and subareas as well as the frequently used airline codes.
2. Construct fare and issue the tickets on GDS.
3. Use the Airline terminology while air ticket reservation and communication.
4. Comply with the international air transport regulation and online reservation procedures.
5. Consult baggage for specific airlines and design in-flight services for different classes of airlines.

Unit I

IATA Geography 1.1 TC1, TC2, TC3 main areas. 1.2 Airlines of the world, abbreviations & codes 1.3 Global Indicators

Suggested Learning Pedagogie
Video Demonstrations Presentations Collaborative learning

Unit II

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Unit III

Airline Terminology, Special Codes and Definitions 3.1 Special service codes (Special Service Request (SSR) messages) 3.2 Industry terminology and definition of following terms: Segment, Outbound Segment, Return Segment, Air Segment, Surface Segment, on Stop ,Direct and Connecting flight, Connecting time, routing, leg, ARNK segment, open jaw, connecting point, stop over point, city pairs, board point, off point, destination point, circle trip, E-Ticket, PNR, No Show, Airport Tax, stopover Charges, Nonstop, overbooked, Webcheck in, boarding pass

Suggested Learning Pedagogie
Lecture Using Chalk-Board Presentations Video Demonstrations

Unit IV

International Air Transport regulation and Schedule 4.1 Introduction to IATA and IACO associations for Airline Industry. 4.2 Major convention – Chicago, Warsaw. 4.3 Freedom of Air. 4.4 Flights Reservations on different online booking portals. 4.5 Reissue concept for Air ticket (Name change, date change, etc.) 4.6 Cancellation procedure and charges of airlines.

Suggested Learning Pedagogie
Presentations Hands-on Collaborative learning

Unit V

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List of Experiments:

1. *Draw IATA area and sub area on the world blank map.
2. *Search online PNR generation videos and draw the steps to generate PNR on GDS.
3. *Search and collect the different class airfares on online portals.
4. *Search online and list the different journey air segments from Mumbai.
5. *Search online and prepare the list of different terms used in airline industry.
6. *Search online different special service codes of airline and list them.
7. Search and prepare chart on the Nine Freedom of Air.
8. *Search different airfare and do a air ticket reservation on online portal step-by-step
9. *Search cancellation policies for different airlines and prepare a draft for common terms and conditions.
10. *Search baggage rules for different airlines and prepare the list.
11. 12. Search online and prepare a chart for inflight services and products offered by airline.

Self Learning

Assignment

• Search and download the different world maps for GMT, IATA area, and Global Indicators and prepare a short report.
• Search and download the videos for online air booking procedure on different GDS make presentation in classroom.
• Search and Download the videos for the flight boarding process, and prepare a report on the same.

Micro Project

• Analyse a case on duty free and prohibited items while air travel.
• Prepare a case study on baggage system for airlines.
• Prepare a case study on Amadeus GDS for air ticketing.
• Prepare a small case study on the types of Aircrafts used in aviation industry.

Laboratory Equipment

For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.
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Learning Materials

1. IATA World Airways Guide (The complete guide to Air Travel) Blue book (A-M), Red Book (N – Z) OAG Worldwide (Latest)
2. Airline Air tariff books (AT) Each Airline has its own AT Book (Latest)
3. Jagmohan Negi Air Travel Ticketing and Fare Construction Kanishka Publishers, New Delhi, 2008
4. Dr Onyango Airline Ticketing and Flight Reservation Westbury Publishing Ltd (1 January 2024) ISBN-13 978-1916773363
5. Doris S. Davidoff and Philip G. Davidoff Air Fares and Ticketing Pearson; 3rd edition (25 January 1995) ISBN-13 978-0133244847

Learning Websites

1. www.iata.org A world leading organization on for schedule and services of Airline Industry
2. https://www.icao.int/Pages/default.aspx A world leading organization for safety concern of Airline Industry
3. www.airindia.com Indian national career
4. https://www.makemytrip.com/ A leading airbooking portals in India
5. https://www.aai.aero/ Indian government authority taking care of Indian Airports
6. https://amadeus.com/en One of the world leading portal for Air bookings
7. https://www.travelopro.com/galileo-software.php One of the world leading portal for Air bookings

For detail Syllabus of all other subjects of Travel & Tourism, K scheme do visit Travel & Tourism 5th Sem Syllabus for K scheme.

For all Travel & Tourism results, visit MSBTE Travel & Tourism all semester results direct links.

For all other MSBTE Travel & Tourism 5th Sem K Scheme Syllabus PDF, do visit MSBTE Travel & Tourism 5th Sem K Scheme Syllabus PDF Subjects. The detailed Syllabus for entrepreneurship development and startups is as follows.

Rationale

For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.
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Course Outcomes:

Students will be able to achieve & demonstrate the following COs on completion of course based learning

1. Identify one’s entrepreneurial traits.
2. Use information collected from stakeholder for establishing/setting up/founding starts up
3. Use support systems available for Starts up
4. Prepare project plans to manage the enterprise effectively

Unit I

Introduction to Entrepreneurship Development 1.1 Entrepreneurship as a career – charms, advantages, disadvantages , scope- local and global 1.2 Traits of successful entrepreneur: consistency, creativity, initiative, independent decision making, assertiveness, persuasion, persistence, information seeking, handling business communication, commitment to work contract, calculated risk taking, learning from failure 1.3 Types of enterprises and their features : manufacturing, service and trading

Suggested Learning Pedagogie
Presentations Lecture Using Chalk-Board

Unit II

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Unit III

Support System for Startup 3.1 Categorization of MSME, ancillary industries 3.2 Support systems- government agencies: MCED, NI- MSME, PMEGP,DI, KVIC 3.3 Support agencies for entrepreneurship guidance, training, registration, technical consultation, technology transfer and quality control, marketing and finance. 3.4 Breakeven point, return on investment (ROI) and return on sales (ROS).

Suggested Learning Pedagogie
Presentations Lecture Using Chalk-Board

Unit IV

Managing Enterprise 4.1 Techno commercial Feasibility study, feasibility report preparation and evaluation criteria 4.2 Ownership, Capital, Budgeting, Matching entrepreneur with the project 4.3 Unique Selling Proposition [U.S.P.]: Identification, developing a marketing plan. 4.4 Preparing strategies of handling business: policy making, negotiation and bargaining techniques 4.5 Risk Management: Planning for calculated risk taking, initiation with low cost projects, integrated futuristic planning, definition of startup cycle, ecosystem , angel investors, venture capitalist 4.6 Incubation centers and accelerators : Role and procedure

Suggested Learning Pedagogie
Presentations Lecture Using Chalk-Board

List of Experiments:

For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App
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Self Learning

Micro Project

• Prepare a ‘ Women entrepreneurship business plan ‘ Choose relevant government scheme for the product/service
• Prepare a ‘Pitch- desk’ for your start up
• Prepare a business plan for a. Market research b. Advertisement agency c. Placement Agency d. Repair and Maintenance agency e. Tour and Travel agency
• Prepare a ‘Social entrepreneurship business plan, plan for CSR funding.
• Prepare a business plan for identified projects by using entrepreneurial eco system for the same (Schemes, incentives, incubators etc.)

Laboratory Equipment

1. Computers with internet and printer facility All

Learning Materials

For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.
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Learning Websites

1. http://www.mced.nic.in/allproduct.aspx MCED Product and Plan Details
2. http://niesbud.nic.in/Publication.html The National Institute for Entrepreneurship and Small Business Development Publications
3. http://niesbud.nic.in/docs/1standardized.pdf Courses : The National Institute for Entrepreneurship and Small Business Development
4. https://www.nabard.org/content1.aspx?id=23andcatid=23andmid= 530 Government Schemes
5. https://www.nabard.org/Tenders.aspx?cid=501andid=24 NABARD – Information Centre
6. http://www.startupindia.gov.in/pdffile.php?title=Startup%20I ndia%20Action%20Planandtype=Actionandq=Action%20Plan.pdfandc ontent_type=Actionandsubmenupoint=action Start Up India
7. http://www.ediindia.org/institute.html About – Entrepreneurship Development Institute of India (EDII)
8. http://www.nstedb.com/training/training.htm NSTEDB – Training

For detail Syllabus of all other subjects of Travel & Tourism, K scheme do visit Travel & Tourism 5th Sem Syllabus for K scheme.

For all Travel & Tourism results, visit MSBTE Travel & Tourism all semester results direct links.

For all other MSBTE Travel & Tourism 5th Sem K Scheme Syllabus PDF, do visit MSBTE Travel & Tourism 5th Sem K Scheme Syllabus PDF Subjects. The detailed Syllabus for agro tourism management is as follows.

Rationale

For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.
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Course Outcomes:

Students will be able to achieve & demonstrate the following COs on completion of course based learning

1. Familiarize students with the aspects of the Agro tourism industry.
2. Identify different facilities available in India for AgroTourism.
3. Map the resources in India for Agro tourism.
4. Gain the knowledge to promote and market Agro tourism.
5. Plan Current and futuristic trends in Agro tourism.

Unit I

Agro Tourism 1.1 Definition and Introduction of Agro Tourism. 1.2 Importance, scope, and forms of agro-tourism. 1.3 Advantages and implementations of agro tourism.

Suggested Learning Pedagogie
Case Study Video Demonstrations Presentations Lecture Using Chalk-Board

Unit II

For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App
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Unit III

Agro Tourism Centers in India. 3.1 Agro tourism centers in Maharashtra, Punjab, Haryana, Kerala, Karnataka. 3.2 Motivations of tourist to visit Agro Tourism center, basic need of visitors. 3.3 Scope of agro tourism in Maharashtra and its employment opportunities.

Suggested Learning Pedagogie
Lecture Using Chalk-Board Collaborative learning Case Study Model Demonstration

Unit IV

Marketing of Agro Tourism Product 4.1 Need of Marketing and training for farmers. 4.2 Benefits of agro tourism policy offered by MTDC and from the government of Agri Tourism Centre. 4.3 Activities which can be implemented along with agriculture under Agro Tourism 1) Greenhouse 2) Dairy 3) Fishery business (Fisheries, fish Lake) 4) Plants nursery, orchards 5) Animal and poultry farming ( Poultry, goat farming etc.) 6) Nature adventure tourism- Separate permission is required 7) Wine Tourism

Suggested Learning Pedagogie
Demonstration Lecture Using Chalk-Board Presentations Role Play

Unit V

For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App
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List of Experiments:

1. *Search online Agro tourism packages and prepare list of company / agent.
2. Visit online or personally any Agro Tourism center and writer about services offered by them.
3. *Prepare PPT of any two Agro tourism centers and compare the services and facilities.
4. *Search online and summarize the information about Agricultural system in India.
5. *Prepare directory of Agro tourism centers in Maharashtra.
6. * Analyse a case study of any Agro Tourism center in India. 4
7. *Search online for various advertisement of Agro tourism center and analyze.
8. *Search online for new technology used in the Agro tourism sector. 2
9. *Do comparative study of any one domestic and international Agro tourism package based on services offer by them. 2
10. *Study and summarize a National Strategy for Agro Tourism Government of India.

Self Learning

Assignment

• Find out online Financial assistance for Agro Tourism in Maharashtra.
• Prepare poster for Marketing of Agro Tourism Product.
• Visit any Agro Tourism center and write report on it.
• Analyse a case study of MTDC Agro tourism policy.

Laboratory Equipment

For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.
.

Learning Materials

1. Jack Randall Agriculture Tourism Hardcover Discovery Publishing Pvt.Ltd
2. Hardcover, Sznajder Michal Agritourism CABI Publishing
3. Priya Rajesh Parkar Agritourism: Guide for Beginners Walnut Publication

Learning Websites

1. https://maharashtratourism.gov.in/wp-content/uploads/2024/06 /Agri-Tourism-Policy.pdf Govt. Of Maharashtra Environment and Cultural Affairs Department Government Resolution No.: TDS 2019/8/C.N.514/ENVI Madam Cama Road, Hutatma Rajguru Chowk Mantralaya, Mumbai – 400 032 Date: 28TH September, 2020
2. https://www.uvm.edu/sites/default/files/Vermont- Agritourism- Collaborative/2019_BestPracticesAgritourism- FINALDRAFT-lores .pdf A Guide to Successful Agritourism Enterprises
3. https://maharashtratourism.gov.in/wp-content/uploads/2024/08 /Maharashtra-Tourism-Policy-2024_English.pdf Government of Maharashtra, Tourism Department, Government Resolution No.TDS-2022/09/CR No 542/Tourism-4, Madam Cama Road, Hutatma Rajguru Chowk, Mantralaya, Mumbai – 400032. Dated: 18 July, 2024
4. https://www.mtdc.co/en/tours-packages/ MTDC Packages
5. https://www.nal.usda.gov/human-nutrition-and-food-safety/loc al-foods-and-communities/agritourism National Agricultural Library
6. https://agritourism.in/home/ Agro Tpurism Centre

For detail Syllabus of all other subjects of Travel & Tourism, K scheme do visit Travel & Tourism 5th Sem Syllabus for K scheme.

For all Travel & Tourism results, visit MSBTE Travel & Tourism all semester results direct links.

For all other MSBTE Travel & Tourism 5th Sem K Scheme Syllabus PDF, do visit MSBTE Travel & Tourism 5th Sem K Scheme Syllabus PDF Subjects. The detailed Syllabus for tourism marketing is as follows.

Rationale

For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.
.

Course Outcomes:

Students will be able to achieve & demonstrate the following COs on completion of course based learning

1. Use Service Marketing Mix.
2. Correlate segment with consumer behaviour for positioning the product.
3. Implement Pricing plans for tourism product.
4. Carry out digital marketing for Promotion & Distribution.
5. Execute selling process.

Unit I

Concept of marketing 1.1 Marketing: Definitions, Scope, concepts, Functions of Marketing. Approach to study tourism marketing. Difference between marketing and selling. 1.2 Service marketing: Characteristics of service. Points of distinction between Product and Service. 1.3 Customer satisfaction and retention: Meaning and benefits for business and consumer. 1.4 Need of 7P’s over 4P’s. Product, Price, Promotion, Place/distribution, People, Physical Evidence & Process.

Suggested Learning Pedagogie
Lecture Using Chalk-Board Video Demonstrations

Unit II

For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.
.

Unit III

Product and Pricing 3.1 Product – Meaning, Component & Types of Tourism products, concept of Product life cycle [PLC]. 3.2 Tourism Product: Concept and factors in new product development process, Modification of the product, launching of a new Product and Formation of tourism product mix. 3.3 Pricing: Meaning, objectives, various pricing methods with merits and demerits. Suitability of pricing during different product life stages.

Suggested Learning Pedagogie
Lecture Using Chalk-Board Video Demonstrations

Unit IV

Promotion and Distribution 4.1 Promotion: Meaning and Types of promotion with merits and demerits. Formation of Promotion Mix for various PLC stages. 4.2 Sales Promotion – Meaning and objectives of sales promotion. Sales promotion techniques. Difference between promotion and sales promotion. 4.3 Distribution – Meaning, benefits and functions of distribution channel. Zero (direct), one- and two-level (indirect) distribution channel for tourism product. 4.4 Digital Marketing – Components, tasks and tools of Emarketing, Internet & digital marketing. Benefits of digital marketing to the seller, consumer and market. Limitations and problems of E-marketing, Internet & digital marketing.

Suggested Learning Pedagogie
Lecture Using Chalk-Board Video Demonstrations

Unit V

For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.
.

List of Experiments:

1. *Prepare plan to target following two prospects justifying Whom & Why. 1. Target group of children under 11 years for a fun tour as “Chulbule 11. 2. Target group of working women for a foreign tour as “Charming Lady” 2.5) Draw coloured image of Maslow’s hierarchy of needs to highlight how need turns to want.
2. *Prepare table to apply appropriate pricing method for various stages of product life cycle
3. *Prepare vlogs on any two concepts related to travel and tourism.
4. *Practice 7 steps of selling process by targeting 2 teachers and 4 students from other departments & get filled feed-back forms after mock sale.

Self Learning

Assignment

• A Study on Tourist’s Perception about the Packages offered by a travel agent.
• A Study on Tourist’s perception about the stay in “Branded Hotel” during the travel.
• A Study on Tourist’s satisfaction towards tourism Products used by them.
• A Study on Tourist’s satisfaction towards Hotel Brands in your city.
• A Study on Perception of your colleague adopting Travel and Tourism Marketing as a career.
• A Study on Direct marketing – prospects and issues.
• A Study on Sales Promotion activities implemented by a travel agency in your city.
• A Study on Effectiveness of Advertisement on Sale of tourism products.
• A Study on Consumer Behaviour towards Packages offered by Tour operator.
• A Study on the service quality of the Fast-Food outlets from your city.
• A Study on Guest’s Expectations from the travel agents.
• A Study on Marketing Mix strategies used by the tourism industry.
• A Study on the Scope of Chain Marketing for Hotel & Tourism Products.
• A Study on the scope of Customer Relations Management in service organization.
• A study to Determining the Effect of Advertising Strategy Adapted in The Sales of Service.

Micro Project

• A Case Study on the Impact of Infectious Epidemic of Coronavirus Disease on Tourism Industry.
• A Study on the effectiveness of services provided to Tourists by Tours and Travel agencies nearby you.
• Perform research on preferences for tourist destination in nearby college to understand buyer’s behaviour and plan accordingly using a questionnaire (Not more than 20 samples).
• Collect data from 10 respondent to recognize Tourist’s Awareness about MICE (Meetings – Incentives – Conferences – Exhibitions) to promote the destination tourism.
• Analyze the scope of Physical Evidences as a Promotion Tool in Marketing of Service product.
• Prepare Marketing plan for Exhibition of tourism product and sponsorship for the event.
• Publish Vlogs and Blogs on Food, Tourism and Hoteling Events as a part of digital marketing.
• Assist in segmenting market for small food cart to Promote their products to increase sale volume and Get sign on Certificate of participation*from them.
• Visit Various tours and travel agencies and collect handouts / Brochure to identify promotional activities for various occasions and paste in a portfolio. afternoon
• Marketing plan for Destination of your choice using marketing mix.

Laboratory Equipment

For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.
.

Learning Materials

1. Philip T. Kotler, John T. Bowen, James Makens Ph.D. Marketing for Hospitality and Tourism Pearson 3rd edition 2002 0131200577 9780131200579
2. Philip Kotler, Keven Lane Keller Marketing Management Pearson Education Fifteenth 2017 9789332587403 978-9332587403
3. S.A. Sherlekar, R. Krishnamoorthy Marketing Management Himalaya Publishing house Pvt. Ltd. Fourteenth 2019 978-93-5097-005-8
4. Prasanna Kumar Marketing of Hospitality and Tourism Service Mc Graw Hill Higher Education New Delhi First Reprint 2012 976-0-07-067057-0 0-07067057-9
5. Manjula Chaudhary Tourism Marketing Oxford Higher Education First 2010 978-0-19806630-9 0-19-806630-9

Learning Websites

1. https://www.questionpro.com/blog/consumer-behavior-definitio n/ Consumer Behavior: Definition, factors and methods
2. https://www.yourarticlelibrary.com/marketing/marketing-conce pts-top-5-important-concepts-of-marketing-explained/32287 Marketing Concepts: Top 5 Important Concepts of Marketing – Explained
3. https://www.investopedia.com/terms/m/market-research.asp How to Do Market Research, Types, and Example
4. https://www.yourarticlelibrary.com/marketing/product/what-is -a-product-with-diagrams/50846 What is a Product?
5. https://www.yourarticlelibrary.com/marketing/marketing-mix/p ricing-of-products-definition-factors-and-other-details-mark eting-mix/41099 Pricing of Products: Definition, Factors and Other Details
6. https://www.yourarticlelibrary.com/marketing/characteristics -and-objectives-of-physical-distribution/48645 Characteristics and Objectives of Physical Distribution
7. https://www.yourarticlelibrary.com/marketing/promotion-marke ting/promotion/99783 Promotion
8. https://www.economicsdiscussion.net/marketing-2/service/serv ice/32466 Service
9. https://www.xotels.com/en/glossary/bar-best-available-rate/# :~:text=Best%2Davailable%2Drate%20(BAR,is%20offered%20to%20t he%20guest BAR – Best Available Rate

For detail Syllabus of all other subjects of Travel & Tourism, K scheme do visit Travel & Tourism 5th Sem Syllabus for K scheme.

For all Travel & Tourism results, visit MSBTE Travel & Tourism all semester results direct links.

For all other MSBTE Travel & Tourism 5th Sem K Scheme Syllabus PDF, do visit MSBTE Travel & Tourism 5th Sem K Scheme Syllabus PDF Subjects. The detailed Syllabus for introduction to management is as follows.

Rationale

For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.
.

Course Outcomes:

Students will be able to achieve & demonstrate the following COs on completion of course based learning

1. Apply the concept and meaning of Management.
2. Draft Planning and decision-making process.
3. Organize a work and handle the manpower.
4. Operate a tour.
5. Set up a travel agency.

Unit I

Management Theories and Concept 1.1 Definition, Meaning & Concept of Management. 1.2 Characteristics of Management 1.3 Importance of Management. 1.4 Functions of Management 1.5 Levels of Management. 1.6 Principles of Management. 1.7 Role and qualities of a Manager.

Suggested Learning Pedagogie
Presentations Collaborative learning Lecture Using Chalk-Board

Unit II

For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.
.

Unit III

Organizing and Staffing 3.1 Nature and purpose of organizing. 3.2 Internal forms of organization structureLine and staff organization. 3.3 Decentralization and Methods of decentralization. 3.4 Nature and purpose of staffing. 3.5 Human resource planning. 3.6 Recruitment, Selection, Training, Compensation and Performance Appraisal.

Suggested Learning Pedagogie
Video Demonstrations Collaborative learning Lecture Using Chalk-Board Case Study

Unit IV

Pre-Tour Operation Management 4.1 Product Development (Travel Packages) 4.2 Getting quotation from the supplier and negotiating with them. 4.3 Finalizing the product. 4.4 Doing all reservations before deadline. 4.5 Promotion and sale of product. 4.6 Documentation and handover of tour details to passengers and tour Escort. 4.7 Pre tour Meet in case of a group tour. 4.8 Functions of tour operation department in a travel agency.

Suggested Learning Pedagogie
Presentations Lecture Using Chalk-Board Collaborative Learning

Unit V

For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.
.

List of Experiments:

1. Search online different level and functions of management and prepare a chart on the same.
2. *Role Play on Travel Manager of a Travel agency.
3. *Collect information from different sources for any one domestic destination and plan a fixed departure tour for the same.
4. *In classroom students will take a decision to organize World tourism day in a institute under the supervision of the subject teacher and prepare report on the decision taken with process.
5. *Role play on the functions of different departments of a travel agency and prepare a report on the same.
6. Search online the functions of HR department in various organization and prepare a report on the same.
7. *Collect tour requirements from relatives/friends/staff and prepare a tour package for them.
8. *Prepare an information flyer or brochure for any one domestic or International destination.
9. *Prepare a file which will contain all the documents related to customer travel package.
10. *Visit to the nearest travel agency and discuss with tour manager about on-tour activities and prepare report on the same.
11. *Prepare a chart on any five positive and negative points of an online travel agency.

Self Learning

Assignment

• Search and download the level of organization and present the same in classroom.
• Search and download videos on decision making process and prepare a self video on the same.
• Search and download videos on tour operations and prepare a short video on the functions of an escort.

Micro Project

• Prepare a case study on any one renowned travel agency and their level of management.
• Prepare an information brochure on any one tourist destination in India.
• Prepare a short report on the structure of the Indian leading organization(Reliance/TATA/Adani/Birla group etc.)

Laboratory Equipment

For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.
.

Learning Materials

1. S.N.Chand Management: Concept, Theory and Practices Atlantic; Edition (1 July 2022)ISBN-10 8126910615 ISBN-13 978-8126910618
2. Sunetra Roday, Archana Biwal, Vandana Joshi TOURISM OPERATIONS AND MANAGEMENT Oxford University Press; Illustrated edition (25 March 2009) ISBN-10 0198060017 ISBN-13 9780198060017
3. Shiv Raj Prof. Suman Sharma Introduction of Travel & Tourism Management Bharti Publications; First Edition (30 July 2023) ISBN-10 8119079558 ISBN-13 978-8119079551
4. William J Stevenson Operations Management McGrawHill (2022) ISBN: 9789355322647

Learning Websites

1. https://archive.nptel.ac.in/courses/110/107/110107150/ NPTEL MGT videos
2. https://www.mygreatlearning.com/management/free-courses free management learning website
3. https://www.managementstudyguide.com/ Online management learning website
4. https://www.nptelvideos.com/discipline.php?name=Management Management videos
5. https://managementconcepts.com/ Online management concept website
6. https://tourism.gov.in/ Indian tourism -government website

For detail Syllabus of all other subjects of Travel & Tourism, K scheme do visit Travel & Tourism 5th Sem Syllabus for K scheme.

For all Travel & Tourism results, visit MSBTE Travel & Tourism all semester results direct links.