Pharmaceutical Marketing -Theory detailed Syllabus Scheme for Bachelor of Pharmacy (B.Pharm), 2019 regulation has been taken from the University of Mumbai official website and presented for the Pharmacy students. For Course Code, Subject Name, Continuous Mode, SE Marks, SE Duration, Total, Marks, Duration in Hours, Total Marks, and other information, do visit full semester subjects post given below.
For all other Mumbai University B.Pharm 8th Sem Syllabus 2019 Pattern, do visit B.Pharm 8th Sem 2019 Pattern Scheme. The detailed syllabus scheme for pharmaceutical marketing -theory is as follows.
BP803ET: Pharmaceutical Marketing -Theory Syllabus for B.Pharm 8th Sem 2019 Pattern Mumbai University
Scope:
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Objective:
The course aims to provide an understanding of marketing conceptsand techniques and their applications in the pharmaceutical industry.
UNIT I 10
- Marketing: Definition, general concepts, and scope of marketing; Distinction between marketing & selling; Marketing environment; Industry and competitive analysis; Analyzing consumer buying behavior; industrial buying behavior
- Pharmaceutical market: Quantitative and qualitative aspects; size and composition of the market; demographic descriptions and socio-psychological characteristics of the consumer; market segmentation& targeting. Consumer profile; Motivation and prescribing habits of the physician; patients’ choice of physician and retail pharmacist. Analyzing the Market; Role of market research.
UNIT -II 10
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UNIT -III 10
Promotion: Meaning and methods, determinants of promotional mix, promotional budget; An overview of personal selling, advertising, direct mail, journals, sampling, retailing, medical exhibition, public relations, online promotional techniques for OTC Products.
UNIT -IV 8
- Pharmaceutical marketing channels: Designing channel, channel members, selecting the appropriate channel, conflict in channels, physical distribution management: Strategic importance, tasks in physical distribution management.
- Professional sales representative (PSR): Duties of PSR, purpose of detailing, selection and training, supervising, norms for customer calls, motivating, evaluating, compensation and future prospects of the PSR.
UNIT -V 7
For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App
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Recommended Books: (Latest Editions)
- Philip Kotler and Kevin Lane Keller: Marketing Management, Prentice Hall of India, New Delhi
- Walker, Boyd and Larreche : Marketing Strategy- Planning and Implementation, Tata MC GrawHill, New Delhi.
- Dhruv Grewal and Michael Levy: Marketing, Tata MC Graw Hill
- Arun Kumar and N Menakshi: Marketing Management, Vikas Publishing, India
- Rajan Saxena: Marketing Management; Tata MC Graw-Hill (India Edition)
- Ramaswamy, U.S & Nanakamari, S: Marketing Managemnt: Global Perspective, IndianContext, Macmilan India, New Delhi.
- Shanker, Ravi: Service Marketing, Excell Books, New Delhi
- Subba Rao Changanti, Pharmaceutical Marketing in India (GIFT – Excel series) Excel Publications.
For detail syllabus of all other subjects of Bachelor of Pharmacy (B.Pharm), 2019 regulation do visit B.Pharm 8th Sem Subjects syllabus for 2019 regulation.