Advertising and Digital Marketing detailed Syllabus for Printing Technology (PN), K scheme PDF has been taken from the MSBTE official website and presented for the diploma students. For Subject Code, Subject Name, Lectures, Tutorial, Practical/Drawing, Credits, Theory (Max & Min) Marks, Practical (Max & Min) Marks, Total Marks, and other information, do visit full semester subjects post given below.
For all other MSBTE Printing Technology 5th Sem K Scheme Syllabus PDF, do visit MSBTE Printing Technology 5th Sem K Scheme Syllabus PDF Subjects. The detailed Syllabus for advertising and digital marketing is as follows.
Rationale
For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App
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Course Outcomes:
Students will be able to achieve & demonstrate the following COs on completion of course based learning
- Select appropriate types of advertising for a purpose.
- Use digital marketing platforms.
- Build a campaign using market research.
- Develop designs for print advertising.
- Apply various digital advertising techniques.
Unit I
Introduction to Advertising 1.1 Definition and Importance of Advertising : What is Advertising?, Importance of Advertising in Business, Types of Advertising (Print, Broadcast, Digital, Outdoor) 1.2 History and Evolution of Advertising: Early Forms of Advertising, Evolution Through the Ages, Modern Advertising Trends 1.3 Key Concepts in Advertising: Target Audience, Brand Awareness, Advertising Campaigns, Advertising Media 1.4 Ethics in Advertising: Ethical Considerations, False Advertising, Regulatory Bodies and Guidelines in India
Suggested Learning Pedagogie
Presentations Lecture Using Chalk-Board
Unit II
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Unit III
Advertising Strategy and Planning 3.1 Market Research: Understanding Market Research, Tools and Techniques for Market Research, Analyzing Market Research Data 3.2 Creating Advertising Strategies: Setting Advertising Objectives, Developing a Budget, Selecting the Right Media Channels 3.3 Crafting the Message: Understanding Consumer Psychology, Creating Persuasive Messages, Storytelling in Advertising 3.4 Campaign Planning: Planning an Advertising Campaign, Execution and Monitoring, Evaluating Campaign Effectiveness
Suggested Learning Pedagogie
Presentations Lecture Using Chalk-Board
Unit IV
Advertising Design Considerations 4.1 Design principles for print media : Basics of layout and design, typography and color theory, use of images and graphic, tools for print design, creating mockups and Prototypes 4.2 Understanding various printing techniques, pre-press and post-press processes. 4.3 Cross-media campaigns: how print and digital media complement each other, case studies of cross-media campaigns, qr codes, tools and techniques for creating interactive print ads. 4.4 Project planning and concept development: setting objectives and goals, designing and creating print materials (posters, flyers, brochures), managing the printing process, evaluating and presenting the final campaign.
Suggested Learning Pedagogie
Presentations Lecture Using Chalk-Board
Unit V
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List of Experiments:
- Design a Business Card using designing software. 2
- Design an eye-catching event poster using designing software. 2
- Design a Magazine Cover Page
- *Generate and integrate a QR code into a print ad, linking print to digital content. 2
- *Design an outdoor billboard for a local business
- *Create a Print Ad Campaign Concept 2
- Develop a Mockup for a Product Packaging Design 2
- Design a Print Newsletter Layout
- *Report a study of local advertising agencies.
- Prepare a Print-Ready File for various printing processes, ensuring it meets all necessary specifications for high-quality print output.
- *Preparing and Upload Small Video Advertisement on Social Media Platform 2
- *Demonstrate working of a E-commerce website
- *Develop a Print Media Plan, outlining strategies, budgets, and timelines for an advertising campaign. 2
- *Develop a Digital Media Plan, outlining strategies, budgets, and timelines for an advertising campaign. 2
Self Learning
Micro Project
- Interview an advertising firm employee and report the start to end process of an advertisement.
- Collect print media advertisements of Schools in your area and report.
- Collect information of different ads run for a particular brand and report the variations over time.
Assignment
- Choose a package and describe the steps involved in the manufacturing of the package.
- Connect to few social media Influencer’s and understand their working pattern
- Create strategy for marketing your brand.
Laboratory Equipment
For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier..
Learning Materials
- George E. Belch, Michael A. Belch Advertising and Promotion: An Integrated Marketing Communications Perspective” McGraw-Hill Education ISBN: 978-0071087214
- J. Philip Kotler Principles of Advertising Pearson Education India ISBN: 978-9332588707
- Dr. S. Ramesh Kumar Digital Marketing: A Practical Approach McGraw-Hill Education ISBN: 978-9352603831
- Dave Chaffey, Fiona Ellis-Chadwick Digital Marketing: Strategy, Implementation, and Practice Pearson Education India ISBN: 978-9353066630
- Ryan Deiss, Russ Henneberry Digital Marketing For Dummies Wiley ISBN: 978-1119235590
Learning Websites
- https://www.coursera.org/professional-certificates/unilever-digital-marketing-analyst Unilever Digital Marketing Analyst Professional Certificate
- https://skillshop.exceedlms.com/student/collection/648385-di gital-marketing?sid=0f1800e7-9433-4a71-b9cc-340a97ee9491&sid _i=1 Fundamentals of digital marketing
- https://www.coursera.org/projects/create-design-digital-prod ucts-canva Create and Design Digital Products using Canva
- https://skillshop.exceedlms.com/student/collection/654140-cu stomers-needs-behaviours?sid=0f1800e7-9433-4a71-b9cc-340a97e e9491&sid_i=7 Understand customers needs and online behaviours
- https://skillshop.exceedlms.com/student/collection/658338-pr omote-business-online?sid=0f1800e7-9433-4a71-b9cc-340a97ee94 91&sid_i=18 Promote a business with online advertising
- https://academy.hubspot.com/courses/digital-advertising-trai ning Digital Ads Training Course
- https://adage.com/series/digital-crash-course/8 Digital crash course
- https://academy.hubspot.com/courses/digital-advertising?utm_ source=resources&utm_medium=hubspot_resources&utm_campaign=d igital_advertising_cert Digital Advertising Certification Course
- https://www.coursera.org/learn/foundations-of-digital-market ing-and-e-commerce Foundations of Digital Marketing and E-commerce
For detail Syllabus of all other subjects of Printing Technology, K scheme do visit Printing Technology 5th Sem Syllabus for K scheme.
For all Printing Technology results, visit MSBTE Printing Technology all semester results direct links.