Tourism Marketing detailed Syllabus for Travel & Tourism (TR), K scheme PDF has been taken from the MSBTE official website and presented for the diploma students. For Subject Code, Subject Name, Lectures, Tutorial, Practical/Drawing, Credits, Theory (Max & Min) Marks, Practical (Max & Min) Marks, Total Marks, and other information, do visit full semester subjects post given below.
For all other MSBTE Travel & Tourism 5th Sem K Scheme Syllabus PDF, do visit MSBTE Travel & Tourism 5th Sem K Scheme Syllabus PDF Subjects. The detailed Syllabus for tourism marketing is as follows.
Rationale
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Course Outcomes:
Students will be able to achieve & demonstrate the following COs on completion of course based learning
- Use Service Marketing Mix.
- Correlate segment with consumer behaviour for positioning the product.
- Implement Pricing plans for tourism product.
- Carry out digital marketing for Promotion & Distribution.
- Execute selling process.
Unit I
Concept of marketing 1.1 Marketing: Definitions, Scope, concepts, Functions of Marketing. Approach to study tourism marketing. Difference between marketing and selling. 1.2 Service marketing: Characteristics of service. Points of distinction between Product and Service. 1.3 Customer satisfaction and retention: Meaning and benefits for business and consumer. 1.4 Need of 7P’s over 4P’s. Product, Price, Promotion, Place/distribution, People, Physical Evidence & Process.
Suggested Learning Pedagogie
Lecture Using Chalk-Board Video Demonstrations
Unit II
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Unit III
Product and Pricing 3.1 Product – Meaning, Component & Types of Tourism products, concept of Product life cycle [PLC]. 3.2 Tourism Product: Concept and factors in new product development process, Modification of the product, launching of a new Product and Formation of tourism product mix. 3.3 Pricing: Meaning, objectives, various pricing methods with merits and demerits. Suitability of pricing during different product life stages.
Suggested Learning Pedagogie
Lecture Using Chalk-Board Video Demonstrations
Unit IV
Promotion and Distribution 4.1 Promotion: Meaning and Types of promotion with merits and demerits. Formation of Promotion Mix for various PLC stages. 4.2 Sales Promotion – Meaning and objectives of sales promotion. Sales promotion techniques. Difference between promotion and sales promotion. 4.3 Distribution – Meaning, benefits and functions of distribution channel. Zero (direct), one- and two-level (indirect) distribution channel for tourism product. 4.4 Digital Marketing – Components, tasks and tools of Emarketing, Internet & digital marketing. Benefits of digital marketing to the seller, consumer and market. Limitations and problems of E-marketing, Internet & digital marketing.
Suggested Learning Pedagogie
Lecture Using Chalk-Board Video Demonstrations
Unit V
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List of Experiments:
- *Prepare plan to target following two prospects justifying Whom & Why. 1. Target group of children under 11 years for a fun tour as “Chulbule 11. 2. Target group of working women for a foreign tour as “Charming Lady” 2.5) Draw coloured image of Maslow’s hierarchy of needs to highlight how need turns to want.
- *Prepare table to apply appropriate pricing method for various stages of product life cycle
- *Prepare vlogs on any two concepts related to travel and tourism.
- *Practice 7 steps of selling process by targeting 2 teachers and 4 students from other departments & get filled feed-back forms after mock sale.
Self Learning
Assignment
- A Study on Tourist’s Perception about the Packages offered by a travel agent.
- A Study on Tourist’s perception about the stay in “Branded Hotel” during the travel.
- A Study on Tourist’s satisfaction towards tourism Products used by them.
- A Study on Tourist’s satisfaction towards Hotel Brands in your city.
- A Study on Perception of your colleague adopting Travel and Tourism Marketing as a career.
- A Study on Direct marketing – prospects and issues.
- A Study on Sales Promotion activities implemented by a travel agency in your city.
- A Study on Effectiveness of Advertisement on Sale of tourism products.
- A Study on Consumer Behaviour towards Packages offered by Tour operator.
- A Study on the service quality of the Fast-Food outlets from your city.
- A Study on Guest’s Expectations from the travel agents.
- A Study on Marketing Mix strategies used by the tourism industry.
- A Study on the Scope of Chain Marketing for Hotel & Tourism Products.
- A Study on the scope of Customer Relations Management in service organization.
- A study to Determining the Effect of Advertising Strategy Adapted in The Sales of Service.
Micro Project
- A Case Study on the Impact of Infectious Epidemic of Coronavirus Disease on Tourism Industry.
- A Study on the effectiveness of services provided to Tourists by Tours and Travel agencies nearby you.
- Perform research on preferences for tourist destination in nearby college to understand buyer’s behaviour and plan accordingly using a questionnaire (Not more than 20 samples).
- Collect data from 10 respondent to recognize Tourist’s Awareness about MICE (Meetings – Incentives – Conferences – Exhibitions) to promote the destination tourism.
- Analyze the scope of Physical Evidences as a Promotion Tool in Marketing of Service product.
- Prepare Marketing plan for Exhibition of tourism product and sponsorship for the event.
- Publish Vlogs and Blogs on Food, Tourism and Hoteling Events as a part of digital marketing.
- Assist in segmenting market for small food cart to Promote their products to increase sale volume and Get sign on Certificate of participation*from them.
- Visit Various tours and travel agencies and collect handouts / Brochure to identify promotional activities for various occasions and paste in a portfolio. afternoon
- Marketing plan for Destination of your choice using marketing mix.
Laboratory Equipment
For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier..
Learning Materials
- Philip T. Kotler, John T. Bowen, James Makens Ph.D. Marketing for Hospitality and Tourism Pearson 3rd edition 2002 0131200577 9780131200579
- Philip Kotler, Keven Lane Keller Marketing Management Pearson Education Fifteenth 2017 9789332587403 978-9332587403
- S.A. Sherlekar, R. Krishnamoorthy Marketing Management Himalaya Publishing house Pvt. Ltd. Fourteenth 2019 978-93-5097-005-8
- Prasanna Kumar Marketing of Hospitality and Tourism Service Mc Graw Hill Higher Education New Delhi First Reprint 2012 976-0-07-067057-0 0-07067057-9
- Manjula Chaudhary Tourism Marketing Oxford Higher Education First 2010 978-0-19806630-9 0-19-806630-9
Learning Websites
- https://www.questionpro.com/blog/consumer-behavior-definitio n/ Consumer Behavior: Definition, factors and methods
- https://www.yourarticlelibrary.com/marketing/marketing-conce pts-top-5-important-concepts-of-marketing-explained/32287 Marketing Concepts: Top 5 Important Concepts of Marketing – Explained
- https://www.investopedia.com/terms/m/market-research.asp How to Do Market Research, Types, and Example
- https://www.yourarticlelibrary.com/marketing/product/what-is -a-product-with-diagrams/50846 What is a Product?
- https://www.yourarticlelibrary.com/marketing/marketing-mix/p ricing-of-products-definition-factors-and-other-details-mark eting-mix/41099 Pricing of Products: Definition, Factors and Other Details
- https://www.yourarticlelibrary.com/marketing/characteristics -and-objectives-of-physical-distribution/48645 Characteristics and Objectives of Physical Distribution
- https://www.yourarticlelibrary.com/marketing/promotion-marke ting/promotion/99783 Promotion
- https://www.economicsdiscussion.net/marketing-2/service/serv ice/32466 Service
- https://www.xotels.com/en/glossary/bar-best-available-rate/# :~:text=Best%2Davailable%2Drate%20(BAR,is%20offered%20to%20t he%20guest BAR – Best Available Rate
For detail Syllabus of all other subjects of Travel & Tourism, K scheme do visit Travel & Tourism 5th Sem Syllabus for K scheme.
For all Travel & Tourism results, visit MSBTE Travel & Tourism all semester results direct links.