Fashion Brand Building detailed Syllabus for Dressing Designing & Garment Manufacturing (DD), K scheme PDF has been taken from the MSBTE official website and presented for the diploma students. For Subject Code, Subject Name, Lectures, Tutorial, Practical/Drawing, Credits, Theory (Max & Min) Marks, Practical (Max & Min) Marks, Total Marks, and other information, do visit full semester subjects post given below.
For all other MSBTE Dressing Designing & Garment Manufacturing 5th Sem K Scheme Syllabus PDF, do visit MSBTE Dressing Designing & Garment Manufacturing 5th Sem K Scheme Syllabus PDF Subjects. The detailed Syllabus for fashion brand building is as follows.
Rationale
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Course Outcomes:
Students will be able to achieve & demonstrate the following COs on completion of course based learning
- Apply the concepts of brand & branding for fashion products .
- Identify the various brand identities and key components of successful brand strategies.
- Develop brand identities based on brand positions, personalities and brand positioning statements.
- Measure the brand equity and value using various models and metrics.
- Analyze brand life cycle stages suggesting steps for growth and revitalization.
- Apply ethical principles and spiritual values in branding.
Unit I
Brand and Branding 1.1 1.1 Introduction to Brand and Branding: The human psyche,The importance of emotions, Unique selling proposition. 1.2 1.2 Brand Experience:Origin of brand experience, Designing brand experience. 1.3 1.3 Effective Branding:Making brand meaningful, knowing the need of the market, keeping the conversation going, making position clear, branding a team sport, living the brand, keeping the brand alive and involving, Brand made good neighbors. 1.4 1.4 Corporate Branding: Importance of corporate branding.
Suggested Learning Pedagogie
Lecture Using Chalk-Board Demonstration Case Study Hands-on Video Demonstrations
Unit II
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Unit III
Brand positioning 3.1 Foundations of Brand Positioning: positioning and memory schema, positioning and product performance. 3.2 The three parts of brand positioning: target, category and point of difference. 3.3 Major brand positioning decisions: Content for centrally positioned brands, Content for differentially positioned brands – Competitive position profile, Model of Benefit Delivery,Position Referent Decision.Three position referents – Product-focused positioning. User-Focused Positioning Competitor-Focused Positioning. 3.4 The brand positioning statements.
Suggested Learning Pedagogie
Demonstration Lecture Using Chalk-Board Hands-on Video Demonstrations
Unit IV
Brand Equity and Value 4.1 The Concept of Brand Equity:Brand Awareness,Perceived Quality ,Brand Loyalty, Brand Association . 4.2 Composite Measure of Brand Equity. 4.3 Customer Based Brand Equity. 4.4 Brand Equity is Creation :Strength of brand association,Favorable brand association,Unique brand associations. 4.5 Building Brand Equity:Mix and match brand elements,Value-based . 4.6 Brand Value. 4.7 Brand value stages : advertising, personal selling, sponsorship, publicity, public relations. 4.8 The Brand Value Chain stages.
Suggested Learning Pedagogie
Lecture Using Chalk-Board Hands-on Video Demonstrations Presentations
Unit V
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Unit VI
Ethical Branding and Spirituality 6.1 Ethical Branding 6.2 Benefits of Ethical Branding: Customer Loyalty and Trust,Positive Reputation, Competitive Advantage,Employee Satisfaction Risk Mitigation,Long-Term Sustainability. 6.3 Spiritual branding: Origin and chronology of religion, history and origin of Spiritual Brands. 6.4 Spiritual brand includes: The Strategic Perspective, Satisfying a need, Mission Statement, Product Package, Services offered,Competition, Segmentation, Differentiation & Positioning, Secularism & Globalization. 6.5 Spiritual brand Promotion – Websites, Brand Ambassadors, Mass Media, Trinkets, Books, Magazines,PR/ Publicity.
Suggested Learning Pedagogie
Video Demonstrations Demonstration Presentations Hands-on Lecture Using Chalk-Board
List of Experiments:
- * Brand Building Process Develop a flow chart on the brand-building process of a famous/Successful brand.
- Brand Vision and Mission Statement Prepare Vision and Mission statement as per merchandise and services provided.
- * Design Brand Design a brand that connects with the human psyche, crafting an emotional experience through sensory storytelling.
- * Brand Identity Construct Brand Identity statement for brand.
- Brand Identity Statement Elements Analyze and replicate the brand identity elements of relevant leading brands by creating and producing similar design components.
- * Brand Identity Package Create a comprehensive brand identity package, demonstrating proficiency in designing and developing. (A memorable brand tagline, A visually appealing business card, Informative leaflets, Engaging brochures, Effective holdings (or letterhead), and Attractive packaging.)
- * Cost sheet for brand positioning. Prepare a cost sheet for brand positioning based on the brand strategy
- * Brand Launch Strategy Design and execute a comprehensive brand launch strategy
- * Blog/Vlog for brand Create a fashion blog / vlog focussing on a brand and include styling tips and trend forecast.
- Brand positioning template Create and design an brand positioning statement template.( Basic structure, focus on differentiation, emphasize emotion benefit, highlighting innovation, focus on value
- Brand Value and Equity Design and develop a visual chart or diagram illustrating the differences and relationships between Brand Value and Brand Equity.
- * Brand Value Create and implement a plan to develop and increase brand value for a product by: ( Conducting market research and analyzing consumer needs – Defining a unique value proposition and brand promise – Designing a consistent visual identity and messaging – Developing a brand positioning statement and strategy – Creating engaging brand experiences and touchpoints – Measuring and evaluating brand performance and making adjustments
- * BLC – Brand Life Cycle Analyze and present a comprehensive case study on the life cycle of an existing brand. (Research and identify the brand’s current life cycle stage.Evaluate the brand’s past and present performance, including market trends and consumer behavior. Assess the brand’s strengths, weaknesses, opportunities, and threats (SWOT analysis), Develop and propose strategic recommendations for future growth and revitalization)
- * Brand Ethics and Benefits Create and categorize a comprehensive list or taxonomy of the benefits of different types of ethical branding.
- *Spiritual Brand Design and deliver a PowerPoint presentation or lead a group discussion on the influence of spiritual branding on ethical business practices
- *Develop a product design that authentically represents the spiritual brand
Self Learning
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Laboratory Equipment
- LCD Projector All
- Smart Board with Networking All
- Printer -Color/Black and white All
- Computer All
Learning Materials
- Alina Wheeler Designing Brand Identity: An Essential Guide for the Whole Branding Team John Wiley & Sons; ISBN: 9781118980828
- Radim Malinic Book of Branding Brand Nu Limited; ISBN: 9780993540035
- Iain Elwood The Essential Brand Book Kogan Page Series; ISBN: 9780749432799
- Alexandra Watkins Hello, My Name is Awesome: How to Create Brand Names That Stick* Berrett-Koehler ; ISBN: 1626561885 Miller. *Building a StoryBrand: Clarify Your Message So Customers Will Listen* Harper Collins; ISBN: 9780718033323
- Steve McKee “Power Branding: Leveraging the Success of the World’s Best Brands” ST. Martin’s Press; ISBN: 9781137278845
Learning Websites
For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App
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For detail Syllabus of all other subjects of Dressing Designing & Garment Manufacturing, K scheme do visit Dressing Designing & Garment Manufacturing 5th Sem Syllabus for K scheme.
For all Dressing Designing & Garment Manufacturing results, visit MSBTE Dressing Designing & Garment Manufacturing all semester results direct links.