E-Commerce detailed Syllabus for Dressing Designing & Garment Manufacturing (DD), K scheme PDF has been taken from the MSBTE official website and presented for the diploma students. For Subject Code, Subject Name, Lectures, Tutorial, Practical/Drawing, Credits, Theory (Max & Min) Marks, Practical (Max & Min) Marks, Total Marks, and other information, do visit full semester subjects post given below.
For all other MSBTE Dressing Designing & Garment Manufacturing 5th Sem K Scheme Syllabus PDF, do visit MSBTE Dressing Designing & Garment Manufacturing 5th Sem K Scheme Syllabus PDF Subjects. The detailed Syllabus for e-commerce is as follows.
Rationale
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Course Outcomes:
Students will be able to achieve & demonstrate the following COs on completion of course based learning
- Identify various business models and structures of the digital fashion retail industries.
- Develop various digital marketing strategies tailored for the fashion industries.
- Create digital contents focussed towards development of cohesive brand identities for various online fashion business.
- Identify the legal and ethical considerations in e-commerce, ensuring compliance and ethical conduct in various professio practices.
- Explore current and emerging trends in e-commerce focusing on adaptability and innovativeness in rapidly evolving fashi industries.
Unit I
Introduction to E-Commerce 1.1 Definition and scope of e-commerce. 1.2 Evolution and history of e-commerce in fashion industry. 1.3 Types of e-commerce models (B2B, B2C, C2C, etc.) 1.4 E-commerce platforms and technologies.
Suggested Learning Pedagogie
Lecture Using C Board Presentations Site/Industry Vi Case Study
Unit II
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Unit III
Digital Marketing Strategies, Content creation and Management 3.1 Fundamentals of digital marketing. 3.2 Search Engine Optimization (SEO) for fashion websites. 3.3 Pay-Per-Click (PPC) Advertising and Social Media Marketing. 3.4 Email Marketing and Customer Engagement. 3.5 Influencer Marketing and affiliate programs. 3.6 Developing a Brand Voice And Identity. 3.7 Content strategies for e-commerce (blogs, videos, social media). 3.8 Visual Content Creation (photos, videos, graphics). 3.9 Managing and Updating website content.
Suggested Learning Pedagogie
Lecture Using C Board Video Demonst Presentations Case Study
Unit IV
Data Analytics, Customer Insights, Legal and Ethical Considerations. 4.1 Introduction to web Analytics. 4.2 Tracking and analyzing user behaviour. 4.3 Utilizing data for business decisions. 4.4 Customer Relationship Management (CRM) tools and techniques. 4.5 E-commerce laws and regulations. 4.6 Privacy policies and consumer rights. 4.7 Ethical practices in Digital Marketing and data use.
Suggested Learning Pedagogie
Video Demonst Presentations Case Study
Unit V
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List of Experiments:
- *Conduct a Fashion Brand Survey:
- *Experiment on categorizing in E-commerce services survey: B2B Business to business. B2C Business to Customer. D2C Direct to Customer. C2C Customer to customer. C2B Customer to business and their product ranges.
- *Design and create an online store.
- * Design a website page for e-commerce. Set up a basic e-commerce website. 3 ( (
- * Practice product photography and image optimization. 3 (
- Prepare spread sheet for inventory management. 3 ( ( (
- * Design posters/flyers/reels/videos for Digital Marketing Campaign of two new arrival products. 3 ( ( (
- *Design and create data for E-mail Marketing Campaign. 3 ( (
- * Design flyers/ reels/ posters/ photographs for promoting seasonal/ festive products. 3 ( (
- * Design discounting sheme Flyers/ posters/reels for promoting low performing products. 3 ( ( (
- Design and Set up social media pages for the ECommerce store. 3 ( ( ( ( (
- Create the packaging method for your brand to influence your customer. 3 ( (
- Prepare Reels and photographs for promotion /marketing the products you have made under your portfolio till the
- System requirement- All in one LaserJet printer–wireless all-in-one printer features print, copy, scan, and fax versatility, fast print speeds–up to 22 ppm, automatic two-sided printing, and a 50-page automatic document feeder. Color Screen
- Digital Camera Sensor Type CCD Size (W x H) 6.17 x 4.55 mm, 1/2.3 inch Processor Model DIGIC 4+ Processor Effective Resolution 20 MP Resolution Lens Type Zoom Optical Zoom 8 x Focal Length 5-40 mm Lens Cover No Lens Construction 8 elements in 7 groups (1 double-sided aspherical lens) Aperture Range f/3.2-f/6.9 Aperture
.4Ghz | 8MB, Support 4K (3840×2160) Dual display, EPYC, 1280*720 SCREEN RESOLUTION AT 100% (96 dpi) Keyboard, mouse (any).
Learning Materials
- P.T. Joseph E-Commerce an Indian Perspective Paperback PHI learning Pvt. Ltd., ISBN-13:9789389347272
- Brett Standard E- Commerce Business , Shopify and Drop shipping Paperback ,ISBN-13:978-1951345068
- Janice Reynolds The Complete e-commerce book CRC Press, ISBN-13:978-1578203123
- Jenni Romanniuk, Bryon Sharp How Brands grow Oxford University, ISBN-13:9780190330
- Kenneth C. Laudon, Carol Guercio Traver E-Commerce 2020-2021: Business, Technology and Society Pearson, ISBN-13:978-1292343167
- Amir Manzoor E-Commerce 2018: An Introduction Amir Manzoor Publication , ISBN-13:97 1976071515
- Jeff Larson, Stuart Draper Digital Marketing Essentials Stukent Publication, ISBN-13: 978-09987
- Brad Stone The Everything Store: Jeff Bezos and the Age of Amazon Corgi Books , ISBN-13 : 978-055216783
- David Whiteley E-Commerce: Strategy, Technologies and Applications McGraw Hill Education, ISBN-13:I978-0070445321
- Kenneth C. Laudon, Carol Guercio Traver E-Commerce Essentials Pearson Prentice Hall, ISBN-13:9780133544985
- Kelly Goetsch E-commerce in the Cloud: Bringing Elasticity to E-commerce O’Reilly Media, ISBN-13:978-149194663
Learning Websites
For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier..
For detail Syllabus of all other subjects of Dressing Designing & Garment Manufacturing, K scheme do visit Dressing Designing & Garment Manufacturing 5th Sem Syllabus for K scheme.
For all Dressing Designing & Garment Manufacturing results, visit MSBTE Dressing Designing & Garment Manufacturing all semester results direct links.