4th Sem, DD

324306: Fashion Communication Syllabus for Dressing Designing & Garment Manufacturing 4th Sem K Scheme MSBTE PDF

Fashion Communication detailed Syllabus for Dressing Designing & Garment Manufacturing (DD), K scheme PDF has been taken from the MSBTE official website and presented for the diploma students. For Subject Code, Subject Name, Lectures, Tutorial, Practical/Drawing, Credits, Theory (Max & Min) Marks, Practical (Max & Min) Marks, Total Marks, and other information, do visit full semester subjects post given below.

For all other MSBTE Dressing Designing & Garment Manufacturing 4th Sem K Scheme Syllabus PDF, do visit MSBTE Dressing Designing & Garment Manufacturing 4th Sem K Scheme Syllabus PDF Subjects. The detailed Syllabus for fashion communication is as follows.

Rationale

For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.
Get it on Google Play.

Course Outcomes:

Students will be able to achieve & demonstrate the following COs on completion of course based learning

  1. Use Trend Forecastingtechniques in Fashion Communication.
  2. Prepare various fashion reports for fashion firms based on operations,Human Resourses, scopes,Fa Laws, Ethics and Intellectual Property Rights.
  3. Identify appropriate areas of Fashion Communication for promoting fashion products.
  4. Identify various Fashion Communication Channels used for promoting fashion products.
  5. Identify Marketing Strategies used by various Fashion Brands.
  6. Apply Fashion Communication and Visual Merchandising in promotion of fashion products.

Unit I

Introduction to Fashion Communication. 1.1 Need and demand-based communication. 1.2 Advantages and disadvantages of fashion communication. 1.3 Structure of fashion communication Organization. 1.4 Use of Trend Forecasting in Fashion Communication. 1.5 Types of Fashion Communication. 1.6 Technological advancements in Communication. 1.7 Linkage between Brands and Fashion Communication. 1.8 Carrier Opportunities in Fashion Communication.

Suggested Learning Pedagogie
Demonstrat Flipped Classroom Presentatio Lecture Us Chalk-Boar Site/Industr Visit Collaborati learning

Unit II

For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.
Get it on Google Play.

Unit III

Areas of Fashion Communication 3.1 Introduction and Importance of the following specialized areas of Fashion Communication Fashion Styling Fashion Journalism Fashion Photography Visual Communication related to fashion products Fashion Marketing and Advertising Fashion Brand Management Fashion Trend Analysis and Forecasting Digital Media and E-Commerce in fashion

Suggested Learning Pedagogie
Demonstrat Flipped Classroom Presentatio Lecture Us Chalk-Boar Site/Industr Visit Video Demonstrat

Unit IV

Fashion Communication Channels

  1. 1 Various Fashion Communication Channels used and their application for promoting fashion products Fashion Shows Fashion Calendar Fashion Weeks Exhibitions, showcases Window Displays Trade Shows and Fairs Look Books Print Medias Websites and aggregators Social media- content writing Social Media Management Image/ video creation and editing with software like AFx and Apps like Mojo and Story Art Social Media platforms like Instagram, Facebook, and Snapchat.

Suggested Learning Pedagogie
Demonstrat Presentation Lecture Usi Chalk-Boar Site/Industr Visit Collaborativ learning

Unit V

For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.
Get it on Google Play.

Unit VI

Fashion Communication and Visual Merchandising 6.1 Role of Visual Merchandising in Fashion Communication. 6.2 Importance of Store Design and Layout in Fashion Communication. 6.3 Impact of Stimulation of sense and virtual store environment in Fashion Communication. 6.4 Role of Instore Displays in promoting fashion products. 6.5 Importance of Fixture and Minimum Display Quantity (MDQ) used in Visual Merchandising. 6.6 Different Types of Communications Using Visual Merchandising Point of Sale Communication Collaterals (mannequins) Signage (temporary and Permanent).

Suggested Learning Pedagogie
Video Demonstrat Demonstrat Flipped Classroom Lecture Us Chalk-Boar Presentatio

Self Learning

Micro Project

  • Analyse a fashion firm for the challenges, opportunities, and current trends shaping the fashion communica landscape of the firm. write a summary of lacunas and formulate solutions to remove the lacuna.
  • Produce a fashion editorial spread for a magazine or online publication based on steps of conceptualizing a styling models, selecting locations, and capturing high-quality images that communicate the desired message.
  • Create and maintain a fashion blog with proper fashion reading/online fashion communication platforms to the current fashion trends, review collections, and discuss fashion-related topics.
  • Research and analyze a fashion brand identity, target audience, marketing strategies, and communication ch also present and discuss findings and recommendations to improve communication.
  • Develop a social media campaign for a fashion brand or a specific collection using creating content platform Instagram, Facebook, TikTok, or Pinterest.

Assignment

  • Identify emerging fashion trends and create a trend forecasting report predicting future trends in apparel, accessories, colors, and styles.
  • Attend a local fashion show or watch a recorded fashion show online and write a review analyzing the colle the designer’s inspiration, the styling and the overall presentation.
  • Analyze a past fashion communication campaign (e.g., advertising campaign, runway show, influencer collaboration) and assess its effectiveness in achieving its objectives. Identify strengths and weaknesses and pr alternative strategies for improvement.
  • Design and create a visual merchandising display for a retail store or window on the basis of factors such as branding, product placement and customer experience to attract and engage shoppers.

Learning Materials

For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.
Get it on Google Play.

Learning Websites & Portals

  1. www.videmo.com For Virtual sample
  2. www.fiber to fashion.com Latest Fashion Trends and Information
  3. www.visual merchandising PPT’s of fixtures To understand the primary purpose of fix
  4. http://Promo style video on fashion show Explore Street Style Trends
  5. http://Ralph Lauren 4-dimensional promotion Usage of 4-dimensional promotion techn
  6. www.Social media for fashion marketing Use of Social media for fashion marketin
  7. www.Digital marketing strategies for fashion and luxury brands. Identify Digital marketing strategies.
  8. http://Social media management Understand social media management.

For detail Syllabus of all other subjects of Dressing Designing & Garment Manufacturing, K scheme do visit Dressing Designing & Garment Manufacturing 4th Sem Syllabus for K scheme.

For all Dressing Designing & Garment Manufacturing results, visit MSBTE Dressing Designing & Garment Manufacturing all semester results direct links.

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