Apparel Merchandising detailed Syllabus for Fashion & Clothing Technology (DC), K scheme PDF has been taken from the MSBTE official website and presented for the diploma students. For Subject Code, Subject Name, Lectures, Tutorial, Practical/Drawing, Credits, Theory (Max & Min) Marks, Practical (Max & Min) Marks, Total Marks, and other information, do visit full semester subjects post given below.
For all other MSBTE Fashion & Clothing Technology 5th Sem K Scheme Syllabus PDF, do visit MSBTE Fashion & Clothing Technology 5th Sem K Scheme Syllabus PDF Subjects. The detailed Syllabus for apparel merchandising is as follows.
Rationale
For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.
.
Unit I
Fashion Marketing Process 1.1 Marketing steps- scanning environment, analyzing consumer buying behavior, market segmentation, product differentiation and positioning. 1.2 Fashion marketing process-fashion product research, product range development, fashion promotion, fashion distribution. 1.3 Role of merchandiser in domestic and export apparel industry. 1.4 Types of merchandising – marketing merchandising, product merchandising and visual merchandising.
Suggested Learning Pedagogie
Demonstration Case Study Flipped Classroom Lecture Using Chalk-Board
Unit II
Fashion environment and consumer buying behavior 2.1 Structure and types of fashion market. 2.2 Demographics and Psychographics. 2.3 Macro environmental factors – effect of environmental factors on fashion market like technological, social, cultural, legal, economical. 2.4 Micro environmental factors -Suppliers, Manufacturers, Intermediaries. 2.5 Consumer buying behavior, role of advertising and promotion.
Suggested Learning Pedagogie
Demonstration Flipped Classroom Case Study Lecture Using Chalk-Board
Unit III
For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier..
Unit IV
Fashion Product Merchandising 4.1 Merchandiser’s time and action calendar (TNA)- significance, format. 4.2 Contents of technical specification sheet (tech-pack). 4.3 Contents of operation bulletin for fashion garment. 4.4 Operation bulletin for men’s wear, women’s wear and kids wear garments. Video Demonstrations Flipped Classroom Case Study Lecture Using Chalk-Board
Unit V
Visual Merchandising 5.1 Objective and components of visual merchandising. 5.2 Interior display components- store lay out, mannequins, atmospherics, light, music, scent. 5.3 Exterior display components- types of window displays, colour, graphics, photography and signage, lighting, seasonal display, fashion trends. 5.4 Point of sale display components.
Suggested Learning Pedagogie
Video Demonstrations Flipped Classroom Presentations Lecture Using Chalk-Board
Unit VI
For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier..
Self Learning
Assignment
- Visit an export oriented unit and write a brief report on various merchandising functions
- Visit fashion retailing outlet to understand factors affecting visual merchandising and prepare a powerpoint presentation.
- Prepare a PowerPoint presentation on the operation bulletin of different apparels.
- Prepare a PowerPoint presentation on inventory management methods for the visited apparel industry.
Micro Project
- Analyze the effect of various factors on the given fashion merchandise.
- Draw fashion life cycle for any 5 selected women’s apparel and identify the environmental factor affecting with relevant marketing strategy.
- Prepare a report on ABC analysis of stock for specified apparel industry and prepare Ansoff’s marketing mix for the same.
- Plan for the various theme-based displays as a part of visual merchandising for an upcoming retail outlet and suggest relevant marketing strategies.
Learning Materials / Books
- Elaine Stone Fashion Buying McGraw Hill, ISBN-9780070617469.
- Elain Stone, Jean Samples Fashion Merchandising Prentice Hall of India, ISBN-9780070617445.
- Steplen Fringes Fashion: From Concept to Consumer Blackwell Science, UK ISBN- 9780131590335.
- Mike Easey Fashion Marketing Blackwell Publishing, ISBN- 9781405139533.
- Philip Kotler, Kevin Lane Kellar Marketing Management Pearson publications, ISBN-9780133856460.
Learning Websites & Portals
For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier..
For detail Syllabus of all other subjects of Fashion & Clothing Technology, K scheme do visit Fashion & Clothing Technology 5th Sem Syllabus for K scheme.
For all Fashion & Clothing Technology results, visit MSBTE Fashion & Clothing Technology all semester results direct links.