{"id":8168,"date":"2024-04-04T11:34:40","date_gmt":"2024-04-04T11:34:40","guid":{"rendered":"https:\/\/www.inspirenignite.com\/kl\/5309a-fundamentals-of-digital-marketing-lab-syllabus-for-robotics-process-automation-6th-sem-2021-revision-sitttr-professional-elective-ii\/"},"modified":"2024-04-04T11:34:40","modified_gmt":"2024-04-04T11:34:40","slug":"5309a-fundamentals-of-digital-marketing-lab-syllabus-for-robotics-process-automation-6th-sem-2021-revision-sitttr-professional-elective-ii","status":"publish","type":"post","link":"https:\/\/www.inspirenignite.com\/kl\/5309a-fundamentals-of-digital-marketing-lab-syllabus-for-robotics-process-automation-6th-sem-2021-revision-sitttr-professional-elective-ii\/","title":{"rendered":"5309A: Fundamentals of Digital Marketing Lab Syllabus for Robotics Process Automation 6th Sem 2021 Revision SITTTR (Professional Elective-II)"},"content":{"rendered":"<p align=\"justify\">Fundamentals of Digital Marketing Lab detailed syllabus for Robotics Process Automation (RP) for 2021 revision curriculum has been taken from the <a class=\"rank-math-link\" href=\"http:\/\/www.sitttrkerala.ac.in\/\" style=\"color: inherit\" target=\"_blank\" rel=\"noopener\">SITTTRs<\/a> official website and presented for the Robotics Process Automation (RP) students. For course code, course name, number of credits for a course and other scheme related information,  do visit full semester subjects post given below. <\/p>\n<p align=\"justify\">For Robotics Process Automation 6th Sem scheme and its subjects, do visit <a class=\"rank-math-link\" href=\"..\/sitttr-diploma-robotics-process-automation-rp-syllabus-for-6th-sem-2021-revision\">Robotics Process Automation (RP) 6th Sem 2021 regulation scheme<\/a>. For Professional Elective-II scheme and its subjects refer to <a class=\"rank-math-link\" href=\"..\/sitttr-robotics-process-automation-6th-sem-professional-elective-ii-syllabus-2021-revision\">Robotics Process Automation (RP) Professional Elective-II syllabus scheme<\/a>. The detailed syllabus of fundamentals of digital marketing lab is as follows. <\/p>\n<p><h4>Course Objectives:<\/h4>\n<ul>\n<li>To understand the applications of Digital Marketing<\/li>\n<li>To undertake Marketing Campaigns in digital format and how to apply the tools of Digital Marketing<\/li>\n<li>To gain competitive advantage in the Market<\/li>\n<li>To analyze consumer buying behavior using Web Analytics and offer the right products or services to the right customers<\/li>\n<\/ul>\n<p><h4>Course Outcomes:<\/h4>\n<p>On completion of the course student will be able to:<\/p>\n<ol>\n<li>To learn digital marketing tools like search engine optimization and associated analytics.<\/li>\n<li>To apply digital marketing tools to a) improve websites&#8217; rankings and optimize it in the process. b) Improve the brand&#8217;s visibility c) improve brands reach which physically is relatively difficult and less effective.<\/li>\n<li>To analyze relative importance of digital marketing strategies to optimize digital marketing campaign\t1<\/li>\n<li>To evaluate the performance of different social media in conjunction with overall digital marketing plan.<\/li>\n<\/ol>\n<p><h4>Module 1:<\/h4>\n<ol>\n<li>Digital Marketing Implementation in Business Scenario<\/li>\n<li>Create the Digital Marketing Webpage<\/li>\n<\/ol>\n<p><h4>Module 2:<\/h4>\n<ol>\n<li>Conducting the Search Engine Optimization and Search Engine Marketing<\/li>\n<li>Using Google Analytics to analyze website performance<\/li>\n<li>Creating Promotional banner through Canva<\/li>\n<\/ol>\n<p><h4>Module 3:<\/h4>\n<ol>\n<li>Facebook Promotion using banners<\/li>\n<\/ol>\n<p><h4>Module 4:<\/h4>\n<ol>\n<li>Creating YouTube Channel for Marketing<\/li>\n<li>Twitter Marketing<\/li>\n<li>Instagram Marketing<\/li>\n<li>Email Marketing<\/li>\n<\/ol>\n<p><h4>Micro Project<\/h4>\n<p>Students are expected to do a micro project in Digital Marketing during the course for the purpose of continuous evaluation. This experiment shall be included in the bona-fide record. Example: Develop program such as<\/p>\n<ul>\n<li>Email newsletter using Mailchimp<\/li>\n<\/ul>\n<p><h4>Text Books:<\/h4>\n<ol>\n<li>Big-Book-of-Digital-Marketing by digitalfireflymarketing<\/li>\n<\/ol>\n<p><h4>Online Resources<\/h4>\n<ol>\n<li>https:\/\/www.quicksprout.com\/the-beginners-guide-to-online-marketing\/<\/li>\n<li>https:\/\/cdn.wrike.com\/ebook\/The-Beginners-Guide-to-Online-Marketing.pdf<\/li>\n<li>https:\/\/advancedmarketingunipd.files.wordpress.com\/2014\/09\/01_advanced marketinglab_pasqualettoserena.pdf<\/li>\n<li>https:\/\/www.cuchd.in\/usb\/business-management\/brochure\/Digital-Marketing-Lab-Manual.pdf<\/li>\n<\/li>\n<\/ol>\n<p align=\"justify\">For detailed syllabus of all other subjects of Robotics Process Automation, 2021 revision curriculum do visit <a class=\"rank-math-link\" href=\"..\/category\/sitttr\/rp\">Robotics Process Automation (RP) 6th Sem subject syllabuses for 2021 revision<\/a>. <\/p>\n<p align=\"justify\">To see the syllabus of all other branches of diploma 2021 revision curriculum do visit <a class=\"rank-math-link\" href=\"https:\/\/www.inspirenignite.com\/kl\/sitttr-syllabus\/\"> SITTTR diploma all branches syllabus.<\/a>. <\/p>\n<p align=\"justify\">To see the results of Robotics Process Automation of diploma 2021 revision curriculum do visit <a class=\"rank-math-link\" href=\"https:\/\/www.inspirenignite.com\/kl\/sitttr-results\/\"> SITTTR diploma results.<\/a>. <\/p>\n<p align=\"justify\">For all Robotics Process Automation academic calendars, visit <a class=\"rank-math-link\" href=\"https:\/\/www.inspirenignite.com\/kl\/sitttr-academic-calendar\/\"> Robotics Process Automation all semesters academic calendar<\/a> direct link. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fundamentals of Digital Marketing Lab detailed syllabus for Robotics Process Automation (RP) for 2021 revision curriculum has been taken from the SITTTRs official website and presented for the Robotics Process [&hellip;]<\/p>\n","protected":false},"author":2462,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[90],"tags":[],"class_list":["post-8168","post","type-post","status-publish","format-standard","hentry","category-rp"],"_links":{"self":[{"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/posts\/8168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/users\/2462"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/comments?post=8168"}],"version-history":[{"count":0,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/posts\/8168\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/media?parent=8168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/categories?post=8168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/tags?post=8168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}