{"id":7887,"date":"2024-04-04T11:23:53","date_gmt":"2024-04-04T11:23:53","guid":{"rendered":"https:\/\/www.inspirenignite.com\/kl\/5259b-digital-marketing-lab-syllabus-for-computer-application-business-management-6th-sem-2021-revision-sitttr-professional-elective-ii\/"},"modified":"2024-04-04T11:23:53","modified_gmt":"2024-04-04T11:23:53","slug":"5259b-digital-marketing-lab-syllabus-for-computer-application-business-management-6th-sem-2021-revision-sitttr-professional-elective-ii","status":"publish","type":"post","link":"https:\/\/www.inspirenignite.com\/kl\/5259b-digital-marketing-lab-syllabus-for-computer-application-business-management-6th-sem-2021-revision-sitttr-professional-elective-ii\/","title":{"rendered":"5259B: Digital Marketing Lab Syllabus for Computer Application &amp; Business Management 6th Sem 2021 Revision SITTTR (Professional Elective-II)"},"content":{"rendered":"<p align=\"justify\">Digital Marketing Lab detailed syllabus for Computer Application &amp; Business Management (CB) for 2021 revision curriculum has been taken from the <a class=\"rank-math-link\" href=\"http:\/\/www.sitttrkerala.ac.in\/\" style=\"color: inherit\" target=\"_blank\" rel=\"noopener\">SITTTRs<\/a> official website and presented for the Computer Application &amp; Business Management (CB) students. For course code, course name, number of credits for a course and other scheme related information,  do visit full semester subjects post given below. <\/p>\n<p align=\"justify\">For Computer Application &amp; Business Management 6th Sem scheme and its subjects, do visit <a class=\"rank-math-link\" href=\"..\/sitttr-diploma-computer-application-business-management-cb-syllabus-for-6th-sem-2021-revision\">Computer Application &amp; Business Management (CB) 6th Sem 2021 regulation scheme<\/a>. For Professional Elective-II scheme and its subjects refer to <a class=\"rank-math-link\" href=\"..\/sitttr-computer-application-business-management-6th-sem-professional-elective-ii-syllabus-2021-revision\">Computer Application &amp; Business Management (CB) Professional Elective-II syllabus scheme<\/a>. The detailed syllabus of digital marketing lab is as follows. <\/p>\n<p><h4>Course Objectives:<\/h4>\n<ul>\n<li>To acquire the practical skill in Digital Marketing and the knowledge to use various digital marketing tools.<\/li>\n<\/ul>\n<p><h4>Course Outcomes:<\/h4>\n<p>On completion of the course, students will be able to:<\/p>\n<ol>\n<li>Carry out Search Engine Optimization using Google Search Console\/ Google Webmaster or any other effective tool.<\/li>\n<li>Create Blog posts using WordPress and Basics of Email Marketing using Mailchimp<\/li>\n<li>Execute Social Media Marketing using Facebook or any other Social media applications.<\/li>\n<li>Analyze the performance of a website using Google Analytics and Create campaigns using Google Ads.<\/li>\n<\/ol>\n<p><h4>Module 1:<\/h4>\n<ol>\n<li>Assess knowledge about search engine its components &amp; creating site maps.<\/li>\n<li>Apply the concept of On Page Optimization by using Google Search Console.<\/li>\n<li>Apply the concept of Off Page Optimization<\/li>\n<\/ol>\n<p><h4>Module 2:<\/h4>\n<ol>\n<li>Prepare effective Blog posts using Word Press<\/li>\n<li>Apply the knowledge of Mail chimp for performing Email Marketing<\/li>\n<\/ol>\n<p><h4>Module 3:<\/h4>\n<ol>\n<li>Create Facebook and Ads<\/li>\n<li>Use Twitter, LinkedIn for creating Ad campaigns<\/li>\n<\/ol>\n<p><h4>Module 4:<\/h4>\n<ol>\n<li>Analyze the traffic of a website using Google Analytics Tools<\/li>\n<li>Create Online Ads using Google Adwords<\/li>\n<li>Open Ended Experiments<\/li>\n<\/ol>\n<p><h4>Reference Books:<\/h4>\n<ol>\n<li>Deepak SukhdeoSapkale, Search Engine Optimization for Everyone, Nov 2018<\/li>\n<li>VandanaAhuja, Digital Marketing, Oxford University Press<\/li>\n<li>Social Media Marketing and Passive Income Mastery: A Complete Digital Advertising Guide Including Facebook, Instagram, Google SEO &amp;Youtube<\/li>\n<\/ol>\n<p><h4>Online Resources<\/h4>\n<ol>\n<li>https:\/\/www.tutorialspoint.com\/seo\/index.htm<\/li>\n<li>https:\/\/www.theblogstarter.com\/<\/li>\n<li>https:\/\/www.tutorialspoint.com\/email_marketing\/index.htm<\/li>\n<li>https:\/\/analytics.google.com\/analytics\/academy\/course\/6<\/li>\n<li>https:\/\/www.adlibweb.com\/the-step-by-step-guide-to-google-ads-in-2019\/<\/li>\n<\/li>\n<\/ol>\n<p align=\"justify\">For detailed syllabus of all other subjects of Computer Application &amp; Business Management, 2021 revision curriculum do visit <a class=\"rank-math-link\" href=\"..\/category\/sitttr\/cb\">Computer Application &amp; Business Management (CB) 6th Sem subject syllabuses for 2021 revision<\/a>. <\/p>\n<p align=\"justify\">To see the syllabus of all other branches of diploma 2021 revision curriculum do visit <a class=\"rank-math-link\" href=\"https:\/\/www.inspirenignite.com\/kl\/sitttr-syllabus\/\"> SITTTR diploma all branches syllabus.<\/a>. <\/p>\n<p align=\"justify\">To see the results of Computer Application &amp; Business Management of diploma 2021 revision curriculum do visit <a class=\"rank-math-link\" href=\"https:\/\/www.inspirenignite.com\/kl\/sitttr-results\/\"> SITTTR diploma results.<\/a>. <\/p>\n<p align=\"justify\">For all Computer Application &amp; Business Management academic calendars, visit <a class=\"rank-math-link\" href=\"https:\/\/www.inspirenignite.com\/kl\/sitttr-academic-calendar\/\"> Computer Application &amp; Business Management all semesters academic calendar<\/a> direct link. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital Marketing Lab detailed syllabus for Computer Application &amp; Business Management (CB) for 2021 revision curriculum has been taken from the SITTTRs official website and presented for the Computer Application [&hellip;]<\/p>\n","protected":false},"author":2462,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[76],"tags":[],"class_list":["post-7887","post","type-post","status-publish","format-standard","hentry","category-cb"],"_links":{"self":[{"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/posts\/7887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/users\/2462"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/comments?post=7887"}],"version-history":[{"count":0,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/posts\/7887\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/media?parent=7887"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/categories?post=7887"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/tags?post=7887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}