{"id":7886,"date":"2024-04-04T11:23:50","date_gmt":"2024-04-04T11:23:50","guid":{"rendered":"https:\/\/www.inspirenignite.com\/kl\/5259a-customer-relationship-management-lab-syllabus-for-computer-application-business-management-6th-sem-2021-revision-sitttr-professional-elective-ii\/"},"modified":"2024-04-04T11:23:50","modified_gmt":"2024-04-04T11:23:50","slug":"5259a-customer-relationship-management-lab-syllabus-for-computer-application-business-management-6th-sem-2021-revision-sitttr-professional-elective-ii","status":"publish","type":"post","link":"https:\/\/www.inspirenignite.com\/kl\/5259a-customer-relationship-management-lab-syllabus-for-computer-application-business-management-6th-sem-2021-revision-sitttr-professional-elective-ii\/","title":{"rendered":"5259A: Customer Relationship Management Lab Syllabus for Computer Application &amp; Business Management 6th Sem 2021 Revision SITTTR (Professional Elective-II)"},"content":{"rendered":"<p align=\"justify\">Customer Relationship Management Lab detailed syllabus for Computer Application &amp; Business Management (CB) for 2021 revision curriculum has been taken from the <a class=\"rank-math-link\" href=\"http:\/\/www.sitttrkerala.ac.in\/\" style=\"color: inherit\" target=\"_blank\" rel=\"noopener\">SITTTRs<\/a> official website and presented for the Computer Application &amp; Business Management (CB) students. For course code, course name, number of credits for a course and other scheme related information,  do visit full semester subjects post given below. <\/p>\n<p align=\"justify\">For Computer Application &amp; Business Management 6th Sem scheme and its subjects, do visit <a class=\"rank-math-link\" href=\"..\/sitttr-diploma-computer-application-business-management-cb-syllabus-for-6th-sem-2021-revision\">Computer Application &amp; Business Management (CB) 6th Sem 2021 regulation scheme<\/a>. For Professional Elective-II scheme and its subjects refer to <a class=\"rank-math-link\" href=\"..\/sitttr-computer-application-business-management-6th-sem-professional-elective-ii-syllabus-2021-revision\">Computer Application &amp; Business Management (CB) Professional Elective-II syllabus scheme<\/a>. The detailed syllabus of customer relationship management lab is as follows. <\/p>\n<p><h4>Course Objectives:<\/h4>\n<ul>\n<li>To stimulate students&#8217; learning motivation and enhance their ability to apply CRM concepts and tools covered in class to real world scenarios.<\/li>\n<\/ul>\n<p><h4>Course Outcomes:<\/h4>\n<p>On completion of the course, students will be able to:<\/p>\n<ol>\n<li>Identify activities involved in Front office operations.<\/li>\n<li>Apply knowledge about spreadsheet in CRM and make use of AI in CRM.<\/li>\n<li>Demonstrate Functioning of Call Centers.<\/li>\n<li>Handle Customer Complaints &amp; select the best CRM implementation practices.<\/li>\n<\/ol>\n<p><h4>Module 1:<\/h4>\n<ol>\n<li>Identify the components and functions of a front office executivein a firm under hospitality sector<\/li>\n<li>Identify the components and functions of a front office executivein a hospital<\/li>\n<\/ol>\n<p><h4>Module 2:<\/h4>\n<ol>\n<li>Use Google Form to conduct data mining activities for fostering customer relationship.<\/li>\n<li>Make use of excel master sheets in customer relationship management<\/li>\n<li>Demonstrate the use of GPS, Chatbots, and Smartphone Camera for fostering Customer Relationship.<\/li>\n<\/ol>\n<p><h4>Module 3:<\/h4>\n<ol>\n<li>Identify the operations of a Call Centre.<\/li>\n<li>Classify the types of call Centre and identify the skills required by Call Centre operators.<\/li>\n<li>Handling Mock Calls based on various real world situations<\/li>\n<\/ol>\n<p><h4>Module 4:<\/h4>\n<ol>\n<li>Exhibit the procedure for handling customer complaints.<\/li>\n<li>Case study analysis on CRM Implementation practices in different sectors (Banking\/ Hotel\/Hospital)<\/li>\n<\/ol>\n<p><h4>Reference Books:<\/h4>\n<ol>\n<li>Alok Kumar Rai, Customer Relationship Management: Concepts and Cases<\/li>\n<li>Francis Buttle, Customer Relationship Management: Concepts and Technologies, 4th edition, Routledge publishers&#8212;May 9, 2019<\/li>\n<li>DeepaPatel,Beyond CRM Basics: An MVP Guide to Expand Your Knowledge and Grow Your Career, Paperback, Createspace Independent publishers&#8212;October 24, 2017<\/li>\n<\/ol>\n<p><h4>Online Resources<\/h4>\n<ol>\n<li>http:\/\/nmasse.com\/courses\/ecom250\/crm.htm<\/li>\n<li>https:\/\/www.greatideasforteachingmarketing.com\/category\/services-marketing\/<\/li>\n<li>www.crmguru.com<\/li>\n<li>www.destinationcrm.com<\/li>\n<li>http:\/\/customerthink.com\/3-top-trends-impacting-customer-experience-in-2020\/<\/li>\n<\/li>\n<\/ol>\n<p align=\"justify\">For detailed syllabus of all other subjects of Computer Application &amp; Business Management, 2021 revision curriculum do visit <a class=\"rank-math-link\" href=\"..\/category\/sitttr\/cb\">Computer Application &amp; Business Management (CB) 6th Sem subject syllabuses for 2021 revision<\/a>. <\/p>\n<p align=\"justify\">To see the syllabus of all other branches of diploma 2021 revision curriculum do visit <a class=\"rank-math-link\" href=\"https:\/\/www.inspirenignite.com\/kl\/sitttr-syllabus\/\"> SITTTR diploma all branches syllabus.<\/a>. <\/p>\n<p align=\"justify\">To see the results of Computer Application &amp; Business Management of diploma 2021 revision curriculum do visit <a class=\"rank-math-link\" href=\"https:\/\/www.inspirenignite.com\/kl\/sitttr-results\/\"> SITTTR diploma results.<\/a>. <\/p>\n<p align=\"justify\">For all Computer Application &amp; Business Management academic calendars, visit <a class=\"rank-math-link\" href=\"https:\/\/www.inspirenignite.com\/kl\/sitttr-academic-calendar\/\"> Computer Application &amp; Business Management all semesters academic calendar<\/a> direct link. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customer Relationship Management Lab detailed syllabus for Computer Application &amp; Business Management (CB) for 2021 revision curriculum has been taken from the SITTTRs official website and presented for the Computer [&hellip;]<\/p>\n","protected":false},"author":2462,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[76],"tags":[],"class_list":["post-7886","post","type-post","status-publish","format-standard","hentry","category-cb"],"_links":{"self":[{"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/posts\/7886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/users\/2462"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/comments?post=7886"}],"version-history":[{"count":0,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/posts\/7886\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/media?parent=7886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/categories?post=7886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/tags?post=7886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}