{"id":7883,"date":"2024-04-04T11:23:44","date_gmt":"2024-04-04T11:23:44","guid":{"rendered":"https:\/\/www.inspirenignite.com\/kl\/5254b-digital-marketing-syllabus-for-computer-application-business-management-5th-sem-2021-revision-sitttr-professional-elective-i\/"},"modified":"2024-04-04T11:23:44","modified_gmt":"2024-04-04T11:23:44","slug":"5254b-digital-marketing-syllabus-for-computer-application-business-management-5th-sem-2021-revision-sitttr-professional-elective-i","status":"publish","type":"post","link":"https:\/\/www.inspirenignite.com\/kl\/5254b-digital-marketing-syllabus-for-computer-application-business-management-5th-sem-2021-revision-sitttr-professional-elective-i\/","title":{"rendered":"5254B: Digital Marketing Syllabus for Computer Application & Business Management 5th Sem 2021 Revision SITTTR (Professional Elective-I)"},"content":{"rendered":"

Digital Marketing detailed syllabus for Computer Application & Business Management (CB) for 2021 revision curriculum has been taken from the SITTTRs<\/a> official website and presented for the Computer Application & Business Management (CB) students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below. <\/p>\n

For Computer Application & Business Management 5th Sem scheme and its subjects, do visit Computer Application & Business Management (CB) 5th Sem 2021 regulation scheme<\/a>. For Professional Elective-I scheme and its subjects refer to Computer Application & Business Management (CB) Professional Elective-I syllabus scheme<\/a>. The detailed syllabus of digital marketing is as follows. <\/p>\n

Course Objectives:<\/h4>\n

For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App<\/a>
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.<\/b>
\"Get<\/a>. <\/p>\n

Course Outcomes:<\/h4>\n

On completion of the course, students will be able to:<\/p>\n

    \n
  1. Understand the importance and scope of digital marketing as a subdomain of Marketing and its role in building businesses.<\/li>\n
  2. Apply the principles of SEO and evaluate them in detail.<\/li>\n
  3. Utilize various social media platforms in building the business.<\/li>\n
  4. Explain the concept and evolution of search engine marketing and apply it as an inbound marketing tool<\/li>\n<\/ol>\n

    Module 1:<\/h4>\n

    Concept of digital marketing and online marketing – Marketing in the digital world -Integrated marketing – Global trends in Digital Marketing – Digital channels – Paid, Owned and Earned – Evolution of social media – Scope and functions – Different social media platforms – Ethics in Digital Marketing – Careers and skill development in Digital Marketing.\n<\/p>\n

    Module 2:<\/h4>\n

    For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App<\/a>
    It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.<\/b>
    \"Get<\/a>. <\/p>\n

    Module 4:<\/h4>\n

    Understanding Pay – per – click Advertisement – Significance and evolution of Google Ads in PPC – Google Ads – overview – Google Google Ads Certification Exam – Overview, Benefits and Preparation – Google Ad Networks – Different Ad formats – campaign structure, organization, ranking, bidding, targeting, conversion tracking, metrics, optimization Content – Marketing impact on SEO, Social Media and PPC Marketing -Artificial Intelligence, Voice search and future of SEO\n<\/p>\n

    Reference Books:<\/h4>\n

    For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App<\/a>
    It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.<\/b>
    \"Get<\/a>. <\/p>\n

      \n
    1. Seema Gupta, Digital Marketing, McGraw Hill Education<\/li>\n
    2. Punit Singh Bhatia, Fundamentals of Digital Marketing, Pearson<\/li>\n
    3. Ian Dodson, The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns, Wiley Publisher<\/li>\n
    4. Philip Kotler, Marketing 4.0: Moving from Traditional to Digital, Publisher Wiley<\/li>\n
    5. Rajendra Nargundkar and Romi Sainy, Digital Marketing: Cases from India, Notion Press, Inc<\/li>\n<\/ol>\n

      Online Resources<\/h4>\n
        \n
      1. https:\/\/www.reliablesoft.net\/what-is-digital-marketing\/<\/li>\n
      2. https:\/\/tell.colvee.org\/pluginfile.php\/3134\/mod_resource\/content\/3\/DM-Unit%201-Introduction%20to%20Digital%20Marketing%20-%20RJ%20-%20P1.pdf<\/li>\n
      3. https:\/\/www.digitalvidya.com\/blog\/introduction-to-digital-marketing\/<\/li>\n
      4. https:\/\/neilpatel.com\/what-is-digital-marketing\/<\/li>\n
      5. https:\/\/digitalmarketinginstitute.com\/resources\/lessons\/introduction-to-digital-marketing_tools-for-digital-marketing_mocf<\/li>\n<\/li>\n<\/ol>\n

        For detailed syllabus of all other subjects of Computer Application & Business Management, 2021 revision curriculum do visit Computer Application & Business Management (CB) 5th Sem subject syllabuses for 2021 revision<\/a>. <\/p>\n

        To see the syllabus of all other branches of diploma 2021 revision curriculum do visit SITTTR diploma all branches syllabus.<\/a>. <\/p>\n

        To see the results of Computer Application & Business Management of diploma 2021 revision curriculum do visit SITTTR diploma results.<\/a>. <\/p>\n

        For all Computer Application & Business Management academic calendars, visit Computer Application & Business Management all semesters academic calendar<\/a> direct link. <\/p>\n","protected":false},"excerpt":{"rendered":"

        Digital Marketing detailed syllabus for Computer Application & Business Management (CB) for 2021 revision curriculum has been taken from the SITTTRs official website and presented for the Computer Application & […]<\/p>\n","protected":false},"author":2462,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[76],"tags":[],"class_list":["post-7883","post","type-post","status-publish","format-standard","hentry","category-cb"],"_links":{"self":[{"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/posts\/7883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/users\/2462"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/comments?post=7883"}],"version-history":[{"count":0,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/posts\/7883\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/media?parent=7883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/categories?post=7883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/tags?post=7883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}