{"id":7882,"date":"2024-04-04T11:23:42","date_gmt":"2024-04-04T11:23:42","guid":{"rendered":"https:\/\/www.inspirenignite.com\/kl\/5254a-customer-relationship-management-syllabus-for-computer-application-business-management-5th-sem-2021-revision-sitttr-professional-elective-i\/"},"modified":"2024-04-04T11:23:42","modified_gmt":"2024-04-04T11:23:42","slug":"5254a-customer-relationship-management-syllabus-for-computer-application-business-management-5th-sem-2021-revision-sitttr-professional-elective-i","status":"publish","type":"post","link":"https:\/\/www.inspirenignite.com\/kl\/5254a-customer-relationship-management-syllabus-for-computer-application-business-management-5th-sem-2021-revision-sitttr-professional-elective-i\/","title":{"rendered":"5254A: Customer Relationship Management Syllabus for Computer Application &amp; Business Management 5th Sem 2021 Revision SITTTR (Professional Elective-I)"},"content":{"rendered":"<p align=\"justify\">Customer Relationship Management detailed syllabus for Computer Application &amp; Business Management (CB) for 2021 revision curriculum has been taken from the <a class=\"rank-math-link\" href=\"http:\/\/www.sitttrkerala.ac.in\/\" style=\"color: inherit\" target=\"_blank\" rel=\"noopener\">SITTTRs<\/a> official website and presented for the Computer Application &amp; Business Management (CB) students. For course code, course name, number of credits for a course and other scheme related information,  do visit full semester subjects post given below. <\/p>\n<p align=\"justify\">For Computer Application &amp; Business Management 5th Sem scheme and its subjects, do visit <a class=\"rank-math-link\" href=\"..\/sitttr-diploma-computer-application-business-management-cb-syllabus-for-5th-sem-2021-revision\">Computer Application &amp; Business Management (CB) 5th Sem 2021 regulation scheme<\/a>. For Professional Elective-I scheme and its subjects refer to <a class=\"rank-math-link\" href=\"..\/sitttr-computer-application-business-management-5th-sem-professional-elective-i-syllabus-2021-revision\">Computer Application &amp; Business Management (CB) Professional Elective-I syllabus scheme<\/a>. The detailed syllabus of customer relationship management is as follows. <\/p>\n<p><h4>Course Objectives:<\/h4>\n<p id=\"istudy\" style=\"text-align:center\">For the complete syllabus, results, class timetable, and many other features kindly download the <a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy\" target=\"_blank\" rel=\"noopener\">iStudy App<\/a><br \/><b> It is a lightweight, easy to use, no images, and no pdfs platform to make students&#8217;s lives easier.<\/b><br \/><a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy&amp;pcampaignid=pcampaignidMKT-Other-global-all-co-prtnr-py-PartBadge-Mar2715-1\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/play.google.com\/intl\/en_us\/badges\/static\/images\/badges\/en_badge_web_generic.png\" alt=\"Get it on Google Play\" style=\"height:65px\"><\/a>. <\/p>\n<p><h4>Course Outcomes:<\/h4>\n<p>On completion of the course, students will be able to:<\/p>\n<ol>\n<li>Identify the Basic concept of Customer &amp; Customer Relationship Management.<\/li>\n<li>Illustrate various types of CRM and Data Mining Techniques.<\/li>\n<li>Apply the concept of E-CRM in Customer Management<\/li>\n<li>Explain CRM Strategy &amp; CRM Implementation<\/li>\n<\/ol>\n<p><h4>Module 1:<\/h4>\n<p>Definitions of Customer &amp; CRM &#8211; Benefits of CRM &#8211; Components of CRM &#8211; Customer Life cycle &#8211; Customer Loyalty &#8211; Customer Interaction &#8211; steps &#8211; Lifetime value of the customerCustomer Equity.\n<\/p>\n<p><h4>Module 2:<\/h4>\n<p id=\"istudy\" style=\"text-align:center\">For the complete syllabus, results, class timetable, and many other features kindly download the <a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy\" target=\"_blank\" rel=\"noopener\">iStudy App<\/a><br \/><b> It is a lightweight, easy to use, no images, and no pdfs platform to make students&#8217;s lives easier.<\/b><br \/><a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy&amp;pcampaignid=pcampaignidMKT-Other-global-all-co-prtnr-py-PartBadge-Mar2715-1\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/play.google.com\/intl\/en_us\/badges\/static\/images\/badges\/en_badge_web_generic.png\" alt=\"Get it on Google Play\" style=\"height:65px\"><\/a>. <\/p>\n<p><h4>Module 4:<\/h4>\n<p>CRM Strategy &#8211; CRM Planning &#8211; CRM Implementation &#8211; Steps &#8211; Ways to avoid CRM pitfalls &#8211; Challenges and opportunities faced in CRM.\n<\/p>\n<p><h4>Reference Books:<\/h4>\n<p id=\"istudy\" style=\"text-align:center\">For the complete syllabus, results, class timetable, and many other features kindly download the <a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy\" target=\"_blank\" rel=\"noopener\">iStudy App<\/a><br \/><b> It is a lightweight, easy to use, no images, and no pdfs platform to make students&#8217;s lives easier.<\/b><br \/><a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy&amp;pcampaignid=pcampaignidMKT-Other-global-all-co-prtnr-py-PartBadge-Mar2715-1\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/play.google.com\/intl\/en_us\/badges\/static\/images\/badges\/en_badge_web_generic.png\" alt=\"Get it on Google Play\" style=\"height:65px\"><\/a>. <\/p>\n<ol>\n<li>Dr. K. GovindaBhat, Customer Relationship Management, Himalaya Publishing&#8211;August 5, 2013<\/li>\n<li>Ed Peelen, Customer Relationship Management, Prentice Hall&#8212;May 12, 2005<\/li>\n<li>Jill Dyche, The CRM Hand Book, Addison-Wesley&#8212;October 30, 2001<\/li>\n<li>V. VenkataRamana, G. Somayajulu, CRM a key to corporate success, Excel Books 2005<\/li>\n<li>H.Peeru Mohamed &amp;A.Sagadevan, Customer Relationship Management: A step-by-step Approach,Vikas Books&#8212;January 15, 2003<\/li>\n<li>Jagdish N. Sheth, AtulParvatiyar&amp; G. Shainesh, Customer Relationship Management: Emerging Concepts, Tools and Applications, TATA McGraw Hill Publication.<\/li>\n<\/ol>\n<p><h4>Online Resources<\/h4>\n<ol>\n<li>https:\/\/www.businessmanagementideas.com\/crm\/customer-relationship-management\/customer-relationship-management-crm-introduction-what-is-objectives-notes-examples\/18371<\/li>\n<li>https:\/\/www.studocu.com\/sg\/document\/singapore-university-of-social-sciences\/customer-relationship-management\/summaries\/bus354-notes-summary-customer-relationship-management\/4931022\/view<\/li>\n<li>https:\/\/www.managementstudyguide.com\/what-is-crm.html<\/li>\n<li>https:\/\/www.ncertbooks.guru\/customer-relationship-management-notes\/<\/li>\n<\/li>\n<\/ol>\n<p align=\"justify\">For detailed syllabus of all other subjects of Computer Application &amp; Business Management, 2021 revision curriculum do visit <a class=\"rank-math-link\" href=\"..\/category\/sitttr\/cb\">Computer Application &amp; Business Management (CB) 5th Sem subject syllabuses for 2021 revision<\/a>. <\/p>\n<p align=\"justify\">To see the syllabus of all other branches of diploma 2021 revision curriculum do visit <a class=\"rank-math-link\" href=\"https:\/\/www.inspirenignite.com\/kl\/sitttr-syllabus\/\"> SITTTR diploma all branches syllabus.<\/a>. <\/p>\n<p align=\"justify\">To see the results of Computer Application &amp; Business Management of diploma 2021 revision curriculum do visit <a class=\"rank-math-link\" href=\"https:\/\/www.inspirenignite.com\/kl\/sitttr-results\/\"> SITTTR diploma results.<\/a>. <\/p>\n<p align=\"justify\">For all Computer Application &amp; Business Management academic calendars, visit <a class=\"rank-math-link\" href=\"https:\/\/www.inspirenignite.com\/kl\/sitttr-academic-calendar\/\"> Computer Application &amp; Business Management all semesters academic calendar<\/a> direct link. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customer Relationship Management detailed syllabus for Computer Application &amp; Business Management (CB) for 2021 revision curriculum has been taken from the SITTTRs official website and presented for the Computer Application [&hellip;]<\/p>\n","protected":false},"author":2462,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[76],"tags":[],"class_list":["post-7882","post","type-post","status-publish","format-standard","hentry","category-cb"],"_links":{"self":[{"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/posts\/7882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/users\/2462"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/comments?post=7882"}],"version-history":[{"count":0,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/posts\/7882\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/media?parent=7882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/categories?post=7882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/tags?post=7882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}