{"id":7877,"date":"2024-04-04T11:23:30","date_gmt":"2024-04-04T11:23:30","guid":{"rendered":"https:\/\/www.inspirenignite.com\/kl\/6252a-fundamentals-of-marketing-management-syllabus-for-computer-application-business-management-6th-sem-2021-revision-sitttr-open-elective-i\/"},"modified":"2024-04-04T11:23:30","modified_gmt":"2024-04-04T11:23:30","slug":"6252a-fundamentals-of-marketing-management-syllabus-for-computer-application-business-management-6th-sem-2021-revision-sitttr-open-elective-i","status":"publish","type":"post","link":"https:\/\/www.inspirenignite.com\/kl\/6252a-fundamentals-of-marketing-management-syllabus-for-computer-application-business-management-6th-sem-2021-revision-sitttr-open-elective-i\/","title":{"rendered":"6252A: Fundamentals of Marketing Management Syllabus for Computer Application & Business Management 6th Sem 2021 Revision SITTTR (Open Elective-I)"},"content":{"rendered":"

Fundamentals of Marketing Management detailed syllabus for Computer Application & Business Management (CB) for 2021 revision curriculum has been taken from the SITTTRs<\/a> official website and presented for the Computer Application & Business Management (CB) students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below. <\/p>\n

For Computer Application & Business Management 6th Sem scheme and its subjects, do visit Computer Application & Business Management (CB) 6th Sem 2021 regulation scheme<\/a>. For Open Elective-I scheme and its subjects refer to Computer Application & Business Management (CB) Open Elective-I syllabus scheme<\/a>. The detailed syllabus of fundamentals of marketing management is as follows. <\/p>\n

Course Objectives:<\/h4>\n

For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App<\/a>
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.<\/b>
\"Get<\/a>. <\/p>\n

Course Outcomes:<\/h4>\n

On completion of the course, students will be able to:<\/p>\n

    \n
  1. Summarize Marketing, Types of markets, marketing mix, marketing environment, direct and indirect marketing.<\/li>\n
  2. Identify consumer buying behaviour and market segmentation in marketing decision making.<\/li>\n
  3. Apply the concepts of product, branding, packaging and pricing in marketing a product.<\/li>\n
  4. Summarize the distribution and promotion elements in marketing a product.<\/li>\n<\/ol>\n

    Module 1:<\/h4>\n

    Definitions of market and marketing – Scope and functions of marketing management -different types of markets – Consumer market, Business market, Government market and Institutional market – Explanation of marketing mix elements – classifications of marketing environment – external and internal environment – direct and indirect marketing – the direct marketing methods.\n<\/p>\n

    Module 2:<\/h4>\n

    For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App<\/a>
    It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.<\/b>
    \"Get<\/a>. <\/p>\n

    Module 4:<\/h4>\n

    Distribution Channels – meaning and functions of Distribution Channels – different levels of Channels-, types of Intermediaries – Promotion Mix – Advertising – the functions of advertising – the characteristics of various types of Advertising media – the meaning of Personal selling – the steps in effective selling process – the meaning of sales promotion -the objectives of sales promotion – different Sales Promotion tools – Publicity – various methods used for product publicity\n<\/p>\n

    Reference Books:<\/h4>\n

    For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App<\/a>
    It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.<\/b>
    \"Get<\/a>. <\/p>\n

      \n
    1. Namakumari, Marketing Management, McMillan<\/li>\n
    2. R.S.N.Pillai&Pradur, Modern Marketing (Principles & Practices), S.Chand& Co.<\/li>\n
    3. Philip Kotler, Marketing Management, McMillan<\/li>\n
    4. Kotler& Armstrong, Principles of Marketing, McMillan<\/li>\n<\/ol>\n

      Online Resources<\/h4>\n
        \n
      1. https:\/\/www.mbaskool.com\/courses\/marketing.html<\/li>\n
      2. http:\/\/www.marketingteacher.com\/lesson-store\/#essentials<\/li>\n
      3. https:\/\/www.managementstudyguide.com\/marketing-for-21st-century.htm<\/li>\n
      4. http:\/\/www.netmba.com\/marketing\/<\/li>\n<\/li>\n<\/ol>\n

        For detailed syllabus of all other subjects of Computer Application & Business Management, 2021 revision curriculum do visit Computer Application & Business Management (CB) 6th Sem subject syllabuses for 2021 revision<\/a>. <\/p>\n

        To see the syllabus of all other branches of diploma 2021 revision curriculum do visit SITTTR diploma all branches syllabus.<\/a>. <\/p>\n

        To see the results of Computer Application & Business Management of diploma 2021 revision curriculum do visit SITTTR diploma results.<\/a>. <\/p>\n

        For all Computer Application & Business Management academic calendars, visit Computer Application & Business Management all semesters academic calendar<\/a> direct link. <\/p>\n","protected":false},"excerpt":{"rendered":"

        Fundamentals of Marketing Management detailed syllabus for Computer Application & Business Management (CB) for 2021 revision curriculum has been taken from the SITTTRs official website and presented for the Computer […]<\/p>\n","protected":false},"author":2462,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[76],"tags":[],"class_list":["post-7877","post","type-post","status-publish","format-standard","hentry","category-cb"],"_links":{"self":[{"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/posts\/7877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/users\/2462"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/comments?post=7877"}],"version-history":[{"count":0,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/posts\/7877\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/media?parent=7877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/categories?post=7877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/tags?post=7877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}