{"id":7413,"date":"2024-04-04T10:57:29","date_gmt":"2024-04-04T10:57:29","guid":{"rendered":"https:\/\/www.inspirenignite.com\/kl\/5102-print-marketing-management-syllabus-for-printing-technology-5th-sem-2021-revision-sitttr\/"},"modified":"2024-04-04T10:57:29","modified_gmt":"2024-04-04T10:57:29","slug":"5102-print-marketing-management-syllabus-for-printing-technology-5th-sem-2021-revision-sitttr","status":"publish","type":"post","link":"https:\/\/www.inspirenignite.com\/kl\/5102-print-marketing-management-syllabus-for-printing-technology-5th-sem-2021-revision-sitttr\/","title":{"rendered":"5102: Print Marketing Management Syllabus for Printing Technology 5th Sem 2021 Revision SITTTR"},"content":{"rendered":"

Print Marketing Management detailed syllabus for Printing Technology (PT) for 2021 revision curriculum has been taken from the SITTTRs<\/a> official website and presented for the Printing Technology students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below. <\/p>\n

For Printing Technology 5th Sem scheme and its subjects, do visit Printing Technology (PT) 5th Sem 2021 revision scheme<\/a>. The detailed syllabus of print marketing management is as follows. <\/p>\n

Course Objectives:<\/h4>\n

For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App<\/a>
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.<\/b>
\"Get<\/a>. <\/p>\n

Course Outcomes:<\/h4>\n

On completion of the course, the student will be able to:<\/p>\n

    \n
  1. Describe quality concept.<\/li>\n
  2. Perform Costing and estimation. 1<\/li>\n
  3. Assess Marketing strategies and Trends in marketing.<\/li>\n
  4. Explain planning for print production and acts related to printing industry.<\/li>\n<\/ol>\n

    Module 1:<\/h4>\n

    Customer- defined Quality management-concept. Quality: definition, element. Quality: ISO definition. Standardization – ISO definition. Need of quality control. Advantages of quality control\/standardization. Quality assessment methods – subjective (visual), objective, measured. How a customer determine the quality. Customer satisfaction. Factors of influence and specifications determining the quality of the offset print. Industry standards for quality – introduction to ISO (12647 – series, 2846 – series, 13655, 15930 – series, 12640 – series, 12642 & 166614 – introduction only, 19306, 16621 & 12636, 16620 & 12218. Quality\/process standardization methods & techniques: Optimization. Lean printing – Lean manufacturing concept, definition, Advantages. Lean printing definition. Lean goals. 7 types of wastes in Lean. Lean tools – 5s, standardized work instructions, value stream mapping, Total proactive maintenance, Kaizen events, Just in time management, 5 whys, etc. Six Sigma – Six Sigma concept, definition, advantages. Six Sigma team. DMAIC & DMADV process (in detail). Practical case study of Lean printing and Six Sigma. Total Quality management (TQM). Application of Lean, Six sigma, TQM etc.\n<\/p>\n

    Module 2:<\/h4>\n

    For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App<\/a>
    It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.<\/b>
    \"Get<\/a>. <\/p>\n

    Module 3:<\/h4>\n

    Marketing Planning and Strategies: Introduction, Management Processes in Marketing, Types of Marketing Plan, Competitive Marketing Strategies, Interactions between Marketing Mix and Marketing Environment, Control Mechanisms in Marketing. Market Segmentation: Introduction, Definition of market segmentation, Need for market segmentation, Criteria for effective segmentation, Bases for market segmentation, Benefits of market segmentation. Consumer Behavior: Introduction, Important definitions, Evolution of the study of consumer behavior, Determinants of consumer behavior, Types of buying decisions, Stages of the buying process, Importance of consumer behavior study. Product Related Decisions: Introduction, Features of a Product and its Classifications, Product Plan and New Product Development, Product Mix and its Elements, Decisions related to Product Mix, Product Life Cycle. Introduction to Branding: Introduction, Definition of a Brand, Development of a Brand, Types of Brands, Importance of Brands and Branding, Merits and Demerits of Branding, Brand Equity – Definition and Benefits. Pricing Decisions: Introduction, Price and its Determinants, Objectives of Pricing Decisions, Factors Affecting Pricing Decisions, Pricing Policies and Strategies, Pricing Methods. Services Marketing: Introduction, Definition of services, Characteristics of services, Distinction between goods and services, Marketing mix for services, Types of services, Strategies for Services Marketing. Recent Trends in Marketing: Introduction, Ecommerce, E-marketing, E-Retailing, Relationship marketing, Mobile marketing, Green marketing.\n<\/p>\n

    Module 4:<\/h4>\n

    Planning for print production: Production system administration. Work initiation procedures. Planning Consideration – Materials purchasing and inventory control, Material Management, Production Scheduling, Production Control, Quality Control. Press layouts-layout criteria, prepress, press and post press. Role Of Supervisor And Manager in Effective management. Management Workflow- Responsibilities of supervisor and manager, managerial roles- Interpersonal relationship skill, Communication skill, Large Scale Printing Industry: Structure of large scale printing organization, roles and responsibilities of various departments i.e. sales, finance, personnel, materials – procuring and stores, dispatch, safety, printing. Acts related to Printing Industry: Factory Act & printing Act – objects, meaning, Registration, health safety & welfare provision. Press Registration – meaning, purpose, copy right board duties & functions. Copy Right Act -meaning, purpose, copy right board duties & functions. Printing associations-local, national and international.\n<\/p>\n

    Text Books:<\/h4>\n

    For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App<\/a>
    It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.<\/b>
    \"Get<\/a>. <\/p>\n

    Reference Books:<\/h4>\n
      \n
    1. Printing Estimating: Costing and Pricing Print and Digital Media, Philip K. Ruggles and Joe Polanco.<\/li>\n
    2. Implementing quality management in graphic arts, HL Apfelberg and MJ Apfelberg.<\/li>\n
    3. Hand book of print media, Helmut Kipphan<\/li>\n<\/ol>\n

      Online Resources<\/h4>\n

      For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App<\/a>
      It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.<\/b>
      \"Get<\/a>. <\/p>\n

      For detailed syllabus of all other subjects of Printing Technology (PT), 2021 revision curriculum do visit Printing Technology 5th Sem subject syllabuses for 2021 revision<\/a>. <\/p>\n

      To see the syllabus of all other branches of diploma 2021 revision curriculum do visit SITTTR diploma all branches syllabus.<\/a>. <\/p>\n

      To see the results of Printing Technology (PT) of diploma 2021 revision curriculum do visit SITTTR diploma Printing Technology (PT) results.<\/a>. <\/p>\n

      For all Printing Technology academic calendars, visit Printing Technology all semesters academic calendar<\/a> direct link. <\/p>\n","protected":false},"excerpt":{"rendered":"

      Print Marketing Management detailed syllabus for Printing Technology (PT) for 2021 revision curriculum has been taken from the SITTTRs official website and presented for the Printing Technology students. For course […]<\/p>\n","protected":false},"author":2462,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[36,88],"tags":[],"class_list":["post-7413","post","type-post","status-publish","format-standard","hentry","category-5th-sem","category-pt"],"_links":{"self":[{"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/posts\/7413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/users\/2462"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/comments?post=7413"}],"version-history":[{"count":0,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/posts\/7413\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/media?parent=7413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/categories?post=7413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/tags?post=7413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}