{"id":6723,"date":"2024-04-04T10:31:12","date_gmt":"2024-04-04T10:31:12","guid":{"rendered":"https:\/\/www.inspirenignite.com\/kl\/4258-advertising-management-lab-syllabus-for-computer-application-business-management-4th-sem-2021-revision-sitttr\/"},"modified":"2024-04-04T10:31:12","modified_gmt":"2024-04-04T10:31:12","slug":"4258-advertising-management-lab-syllabus-for-computer-application-business-management-4th-sem-2021-revision-sitttr","status":"publish","type":"post","link":"https:\/\/www.inspirenignite.com\/kl\/4258-advertising-management-lab-syllabus-for-computer-application-business-management-4th-sem-2021-revision-sitttr\/","title":{"rendered":"4258: Advertising Management Lab Syllabus for Computer Application &amp; Business Management 4th Sem 2021 Revision SITTTR"},"content":{"rendered":"<p align=\"justify\">Advertising Management Lab detailed syllabus for Computer Application &amp; Business Management (CB) for 2021 revision curriculum has been taken from the <a class=\"rank-math-link\" href=\"http:\/\/www.sitttrkerala.ac.in\/\" style=\"color: inherit\" target=\"_blank\" rel=\"noopener\">SITTTRs<\/a> official website and presented for the Computer Application &amp; Business Management students. For course code, course name, number of credits for a course and other scheme related information,  do visit full semester subjects post given below. <\/p>\n<p align=\"justify\">For Computer Application &amp; Business Management 4th Sem scheme and its subjects, do visit <a class=\"rank-math-link\" href=\"..\/sitttr-diploma-computer-application-business-management-cb-syllabus-for-4th-sem-2021-revision\">Computer Application &amp; Business Management (CB) 4th Sem 2021 revision scheme<\/a>. The detailed syllabus of advertising management lab is as follows. <\/p>\n<p><h4>Course Objectives:<\/h4>\n<ul>\n<li>To provide hands on experience with the different advertising media, buying space, copywriting, creation of advertisements understanding various themes and appeals.<\/li>\n<\/ul>\n<p><h4>Course Outcomes:<\/h4>\n<p>On completion of the course, students will be able to:<\/p>\n<ol>\n<li>Demonstrate advertisement appeals used in worldwide brands<\/li>\n<li>Apply ad copywriting guidelines &#8211; preparing a newspaper ad.<\/li>\n<li>Exhibit the functioning of an ad agency.<\/li>\n<li>Construct an outdoor advertisement.<\/li>\n<\/ol>\n<p><h4>Module 1:<\/h4>\n<ol>\n<li>Outline the various types of advertising with examples.<\/li>\n<li>Illustrate various ad appeals with real brands.<\/li>\n<\/ol>\n<p><h4>Module 2:<\/h4>\n<ol>\n<li>Understand ad copywriting<\/li>\n<li>Prepare a newspaper ad for a given product\/service<\/li>\n<\/ol>\n<p><h4>Module 3:<\/h4>\n<ol>\n<li>Understand the role and types of ad agencies<\/li>\n<li>Prepare a presentation on the functioning of a real life ad agency<\/li>\n<\/ol>\n<p><h4>Module 4:<\/h4>\n<ol>\n<li>Identify various outdoor advertising media.<\/li>\n<li>Prepare an outdoor advertisement.<\/li>\n<li>Open Ended Experiments<\/li>\n<\/ol>\n<p><h4>Reference Books:<\/h4>\n<ol>\n<li>Abhishek Gupta, Advertising Management Concepts and Cases, Cybertech Publishers (January 1, 2009)<\/li>\n<li>Malaval \/ Kumar, Integrated Marketing Communications, Pearson Publishers (January 2015)<\/li>\n<li>Belch &amp; Belch, Advertising and Promotion, McGraw Hill Publishers (18th August 2009)<\/li>\n<\/ol>\n<p><h4>Online Resources<\/h4>\n<ol>\n<li>https:\/\/www.thoughtco.com\/create-a-commercial-activity-ice-breaker-2712993<\/li>\n<li>https:\/\/sites.google.com\/site\/marketingtstorm\/advertising\/advertising-agency<\/li>\n<li>https:\/\/www.grassrootsadvertising.com\/blog\/outdoor-advertising\/8-tips-to-creating-an-engaging-outdoor-advertisement\/<\/li>\n<li>https:\/\/visme.co\/blog\/types-of-advertising-appeals\/<\/li>\n<\/li>\n<\/ol>\n<p align=\"justify\">For detailed syllabus of all other subjects of Computer Application &amp; Business Management (CB), 2021 revision curriculum do visit <a class=\"rank-math-link\" href=\"..\/category\/sitttr\/cb\">Computer Application &amp; Business Management 4th Sem subject syllabuses for 2021 revision<\/a>. <\/p>\n<p align=\"justify\">To see the syllabus of all other branches of diploma 2021 revision curriculum do visit <a class=\"rank-math-link\" href=\"https:\/\/www.inspirenignite.com\/kl\/sitttr-syllabus\/\"> SITTTR diploma all branches syllabus.<\/a>. <\/p>\n<p align=\"justify\">To see the results of Computer Application &amp; Business Management (CB) of diploma 2021 revision curriculum do visit <a class=\"rank-math-link\" href=\"https:\/\/www.inspirenignite.com\/kl\/sitttr-results\/\"> SITTTR diploma Computer Application &amp; Business Management (CB) results.<\/a>. <\/p>\n<p align=\"justify\">For all Computer Application &amp; Business Management academic calendars, visit <a class=\"rank-math-link\" href=\"https:\/\/www.inspirenignite.com\/kl\/sitttr-academic-calendar\/\"> Computer Application &amp; Business Management all semesters academic calendar<\/a> direct link. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertising Management Lab detailed syllabus for Computer Application &amp; Business Management (CB) for 2021 revision curriculum has been taken from the SITTTRs official website and presented for the Computer Application [&hellip;]<\/p>\n","protected":false},"author":2462,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[35,76],"tags":[],"class_list":["post-6723","post","type-post","status-publish","format-standard","hentry","category-4th-sem","category-cb"],"_links":{"self":[{"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/posts\/6723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/users\/2462"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/comments?post=6723"}],"version-history":[{"count":0,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/posts\/6723\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/media?parent=6723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/categories?post=6723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/kl\/wp-json\/wp\/v2\/tags?post=6723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}